Google AdSense Search: Approach Towards Searching

By Anna Cleanthous

Google AdSense is playing a key role as a search box and if you go for searching anything then you will come to know that the result would be shown in the blog instead of the search engine. Let us see how it happens.

How to Create Custom Search Engine through Google AdSense

To achieve this, we are writing a guide for it. The guide will work for all the WordPress templates to put across all the WordPress versions.

Following are the steps to add search page to your blog:

1. Sign in to your Google AdSense account and then move to “My Ads”. After that click on “Search” link and then go for “Custom search engines”.

2. Once you go through the first step, click on the “+New custom search engine” button to open the “Create new custom search engine” page.

3. Fill up information and select options suited for your website.

4. To track its performance later on, add a routine channel for your search box.

5. On the page, select style for your search box. Make sure that Ad style corresponds and blends well with the theme of you site because that style will be used on the ads displayed on the search page.

6. Select “on my website using an iframe” check-box under the Search results option where the result displays. This will ensure that results are displayed on your site only and visitors don’t have to leave your site during the search operation.

7. You are supposed to create a page on your WordPress blog named “Search” with the bullet “search” and enroll URL of that page in the box where it says “URL” and where the results will be displayed. You can use the page slug name as according to your wish.

8. After filling through all the options, click on “Save and get code” button. Two codes would be generated and that would be “Search box code” and “Search results code”. Save both in a text file. The job at AdSense site is completed now.

9. Move back to the page you made and select HTML tab in write page if you had created the site/page in WordPress and get into both the codes you got in the previous step on this page. Along with the search results, it will also display the search box. This is due to the reason if the user does not get the suitable results then he can use the search box to search again.

10. Insert the “Search box code” once again on the template anywhere you want to show the search code or in a Text message widget for which you can put it into the appropriate place.

11. This is the whole procedure and your site/blog is campaigning a Google search box and will show you results from Google.

READ MORE: quertime.com 

Do One thing Everyday that scares you

Adsense: Creating unique and valuable content

By Arudea Mahartianto

We enjoyed reading all your comments from our blog post on family-safe content. Today we’d like to shed some light on how to expand your business and attract more visitors by creating sites with unique and valuable content. This topic is one of our most asked about policies from publishers, and is often misunderstood because of the varying perspectives on what is considered unique and relevant content.

Creating a useful and information-rich site is essential to the AdSense business model to generate long-term revenue growth for publishers and to maintain a quality network. Not only does this enhance the user experience so your visitors stay longer to browse and possibly click on a relevant ad, but it also helps keep your account in good standing. Webmasters who clearly and accurately describe their content provide a much better user experience, and subsequently enjoy better ranking than those who spend their time looking for loopholes they can exploit in the quality guidelines. 

Copying content from other sites, auto-generating content, or rewriting content from other publications and monetizing these types of pages without permission or the necessary legal rights to do so is considered a violation of our program policies. If you see an article with content that you think would be interesting to share, or that you’re particularly passionate about, don’t copy it. Instead, write your own opinion regarding the issue. We love seeing the original and valuable content you come up with and we’ve found that our most successful partners are the ones that have developed a unique voice.

Some other things to keep in mind are to structure the layout of your site as intuitively as possible and to avoid confusing implementations that may unnaturally lead users to click on your ads or artificially inflate your impressions. Our policies around unique content also do not allow filling a page with keywords that are designed only to manipulate the targeting system and have no relation to the content or audience of the page. This practice results in badly matched ads, as well as a poor user experience. By adding unique content and services to your site, users will remember the added value and be more likely to visit again. 

When creating a site, make the focal point about your users, not about search engine rankings or generating more clicks on ads. At Google, we grow our business with the notion “Focus on the users, and all else will follow,” and we hope you can also grow your business with us by following the same principle. Let’s make the AdSense network a clean and balanced environment, where you, the publishers, can grow together with users and advertisers. 

READ MORE: adsense.blogspot.com