Google AdSense Revenue Tips

by Kathy Burns-Millyard, Demand Media

Google AdSense is a contextual advertising system designed to allow small businesses and individuals to make money from their websites. Contextual advertising displays advertisements based on the surrounding content available on a given web page. If your small business website has an article about laptop computers, for example, ads related to that topic will display in the Google AdSense blocks on your page. Google AdSense revenue can vary dramatically based on a number of factors; by implementing a few optimization tips you can increase that revenue over time.

Website Traffic

Since AdSense earns money each time a website visitor clicks an ad, revenue will be low if website traffic is low. Increase your website traffic using online tools such as free classified websites, search engine listings and local directory listings to help increase the overall AdSense earnings on your website. Offline marketing tools help increase traffic too: Print your business website address on business cards and brochures, for example, and incorporate it into any of your newspaper, television and radio advertising campaigns.

Text Content

Google AdSense displays advertisements based on the type of content your business displays on its website, and the primary content of importance is text based. If your website has pages filled with images, video clips and other multi-media elements, AdSense may not be able to determine the topic of that page, and it won't be able to select the appropriate ads to display. Incorporate plenty of text-based material in the form of image alt tags, captions, video or multi-media summaries, and articles on the topic of what's being displayed to ensure AdSense is displaying relevant advertisements for your website.

Ad Placement

According to the AdSense optimization tips provided by Google, the placement of your AdSense blocks plays an important role in improving revenue generation. Internet users often scan a website page instead of reading it, so their eyes are naturally drawn to specific areas of a page. The top portion of a website page--the part that is seen without having to scroll down--is referred to as "above the fold." This location is a premium ad placement spot because a larger percentage of your website visitors are likely to see the ads in this area and click on them. Google provides several ad placement strategy recommendations based on the type of website on which your company displays AdSense. A blog, for example, can optimize revenue by placing advertisements in slightly different locations than a discussion forum.

Ad Design

Use the ad design tools provided by Google to customize the way your AdSense blocks look. In most cases, making the AdSense advertisements blend in with the look and feel of your website will produce the best revenue increases. Design the ads so they have the same background color as your website, and select text and URL colors that match the text and link colors of your site as well, so the ads look as if they're just additional related content.

Channel Tracking

Use the channel tracking features within your AdSense account to track ad performance. Google provides URL tracking and customized channel tracking. URL tracking helps you determine which specific pages or sections of your website are generating the highest revenue, as well as which are performing poorly. Custom channels are useful for determining which ad placements are performing best or worst on each page. Custom channels can be made to compare how an above the fold advertisement is performing versus another at the bottom of article pages, for example.

SOURCE:  smallbusiness.chron.com

By Aman Bansal

Are you frustrated by seeing your Adsense earnings..?

Getting your morale down when seeing CPC like 0.05. 0.10, 0.15 or 0.01…….. 

Then you must be thinking that why you are using this Google’s product. You may be getting thousands of visitors daily but not earning passive money from Adsense. This is just because of a fact that you are doing some mistakes for making money from Adsense. You haven’t been taught by anyone how to enhance adsense earnings. Don’t be de-moralized, here once again I am with you to help you in increasing your Adsense revenue sharing.

Killer ways to increase adsense revenue

The killer tips I am going to share with you, might be you are aware from some of them. I don’t promise but I commit if you follow these tips, your Adsense revenue estimate earnings will definitely boost.

9 Killer ways to increase Adsense revenue by 100 times :

1. Keyword selection for web-page :-

Select high CPC paying keywords

For getting high CPC value, you need to select appropriate keyword for the web page. If you are new in the blogging world to make money especially from Adsense, then I’ll recommend you to choose high CPC paying keywords like Mesothelioma, donate car, insurance, medical lawyers as your site’s niche. Don’t be sad if you are already running a website on blogging niche and it is not giving you good CPC. I will recommend you to start a new blog on above mentioned keywords niche, it will definitely give you massive opportunity to make money from adsense program.

2. Site performance :-

Site performance is one of the major factor to increase the adsense revenue. I had faced this problem a lot because my blog was at bad crawling server. Though Google crawls my site but no efficiently. Many times it gets crawler errors which I came to know before a few days ago when adsense score-card is shown in my account.It shows me crawling issues there and when I learn there about it, it simply tells me that

“crawler is getting problems to crawl your site and it will affect your CPC and won’t give too much revenue.”

Improve site performance to enhance revenue sharing

As I read this, I immediately changed my blog’s hosting and take it to the best server. After taking good server, to enhance Adsense earnings and site’s load time I’ll move to CDN (Content Delivery network) in future. You should take your site to CDN after getting a good server.

3. Ads type, Size and color :-

The different kind of Ad types are available for you to display on your site. Text ads, image ads and video ads you can display show to your domain. It is recommended that you should use both image and text ads on your site as you can see in the snapshot also. Google also states that to increase Adsense revenue, one must use text & image ads both.

Recommended google ads format to improve adsense revenue

After selecting the desire ads type, we should move on for choosing best size ads. Google advice us to switch on to recommended ad formats which can be beneficial for us to improve adsense earnings as you can see in this image also. Brand asks us to display ads of size 336×280 (Large Rectangle), 300×250 (Medium Rectangle), 160×600 (Wide Skyscraper) and 728×90 (LeaderBoard).

Learn :- How you miss money from Google adsense for games

Enable both text & image ads to earn more money from Google ads

Ads color also play an important role to enhance the Adsense revenue. If your site background is white, then you should use white color background ad unit from “My Ads” section in Google account. You can choose color there as per your choice.

4. Ads position and placing :-

As you generate ad unit from my ads, now the main task is to display your ad at the proper place on your site. Placing and positioning of ads can effect a lot to your Adsense earnings. Placing your ads at the right place will give you more clicks and generate passive income for you.

One of the best way to get more clicks I’ll recommend you to place your ads bellow the post’s title and in the middle of your content. Try to display ads on the top of your webpages and site because maximum time visitors don’t go to the bottom of a web page. You can show ads at the end of your post content also, it will work for me many times and surely it will work for you too.

5. Block certain ads :-

Many times you have noticed that you are viewing a webpage related to mobile specifications and certainly an ad of home design is displaying which is totally irrelevant to your content. You will not click on that home design ad. If there was an advertisement that an iphone 5 is free available here, you might click on it to find how you can get that iphone free.

Hence in this case, administrator should block home decor category to display ads on the site. It will surely increase your CTR (Click Through Rate). Keep in mind that your Adsense CTR shouldn’t be too much high, Google may remove ads if CTR is high.

6. Forget internal linking :-

A blogger’s biggest desire is that every visitor that lands on his site, should visit at least 3-4 pages before leaving the site. Hence he/she offers his/her other article’s link within the content and try to put more and more internal links in the post. Just offer relevant post’s link with the current article, it will definitely help you a lot when you display relevant ads also on the site according to your niche.

It increases the chances to click on an ad more because you have already blocked the irrelevant ads on your site.

7. Domain’s Page Rank (PR) increases Adsense earnings :-

The page rank of a website is decided by Google itself. There certain algorithms and tools by which Google judges that what page rank should be given to a domain. Page rank is a number from 0 to 10. If your site PR is 0 then your adsense revenue will definitely be low. As you work on page rank and get at least one PR of your site, your Adsense earnings will be increased definitely.

For example we have 2 domains :- abc.com (PR-0) and xyz.com (Pr-4)

Both these domains are displaying Google ads, now we’ll see how amazingly earnings differ. Suppose CPC is 0.10 for domain abc.com.

Now if a click comes on xyz.com, the CPC will be same 0.10 but the earning from one click is 0.10 x 4 = 0.40 

Just imagine your site’s PR is 6 or 7. You will be at the seventh sky. 

So Page rank enhances the revenue in your adsense account.

8. Google Analytics improves adsense earnings :-

Google analytics improves adsense revenue share

Yes, you are listening right. Google analytics also increase the revenue for adsense account. All you need is to track and observe correct results from your analytics. To be very simple if you can judge that visitors are clicking on ads at least once when visit to your site for a particular keyword search on Google, then you can work on that keyword and do SEO for that individual keyword. It will enhance your adsense revenue from ads.

9. Google search box :-

You should have at least one Google search box on your domain, it will also improve the earnings from Google ads. You can display 2 search boxes on a web page. Whenever a user searches any query in this box,it will show relevant results and ads. It will boost your money earning.

SOURCE:  moneybies

Tips to Increase Adsense Revenue

DIY tips to Increase Adsense revenue :

Size/Location: This is one of the most common factor for getting low and high CTR. You should try putting Adsense ads around the content and above the fold. You can blend the ad with your site design and as I said, above the fold ads perform really great than below the ad fold.

One thing, which normally blogger ignore is link based ads. Link ads are different from banner ad and they don’t decrease the CTR of main ads, if optimized properly. I usually prefer to keep it on the header navbar. When you are designing a website for Adsense income, you should keep Adsense heatmap in your mind. This way you can easily create an adsense optimized themes and design for your new site.

Here are some of the Adsense sizes, which work out the most:

• 336 * 280 : Large Rectangle
• 300*250 :
• 728*90
• 160*600

As you can see, in Adsense world Size matters.

Organic Traffic: Adsense ads perform the best when your traffic source is from search engine. I also believe, interest based ads might not perform that great if you are getting direct traffic more. Many people complain about low CPC and low Adsense income despite of giving millions of impression/month. This is mostly have to do with CPC and traffic source. 

Adsense for Feeds and Adsense for Search: Adsense offers many ways to monetize your site and two of them which bloggers usually ignore is Ads for feeds and Adsense for search. Adsense for feeds will let you add adsense ads in the feed. If your circulation of feed is really high, you will end up making good money from it. 

Adsense section targeting:  Adsense is a contextual ad network and it works based on the content of your page. Now that includes your header and footer part, and because of this ads shown along with your article might come out to be irrelevant. Adsense section targeting is a quick technique to add two line of code before and after the content and your ad will be targeted to the content. 

Image or Text Ads: This is one of the myth of Adsense, that image ads work more. By blocking an ad type or ad category, you decrease the competition on your ad and this also decreases the eCPM of your ads. Prefer to use both the ad type.

Ads between post: Though, this may give bad reader experience but if you in big time mood to monetize a dead site more and increase adsense revenue, this one works great. You can easily configure adsense ads to match with your page background and color and add 468*60 or text link ads in between post. You can also add 7-10px padding for not giving worse reading experience to your readers.

Placement targeting: This is one tip which many blogger are not doing. When you create a channel, you have an option to add more details about your ad types and put it for auction in the market by opting for placement targeting. This increases the competition and ad value on your site goes up. To enable this for every custom channel, you have to do it manually. To enable placement targeting on your existing cust. channel, you need to login to your Adsense account > My ads > Custom > Custom Channels. Now, click on one of the name and a screen like this will pop up. Simply add the details and put a tick mark on placement targeting.

Adsense Blacklist URL’s : There are many advertisers/site which pays really less/click. There used to be a site for getting the Adsense ad black list, but if you have a list of yours or you know about site which perform really bad, you can block that advertiser URL. I have done it and it improved my revenue by 10% in a week time. This also include blocking your competitor ads to display on your site.

Adsense Category blocking : In new adsense interface, category blocking feature has become much easier to use. You can quickly see which all category of as is performing worse and you can block those categories. I usually block those categories who have good percentage of impression but very low Earning %age. This can also be configured via your Allow and block ads page.

Adsense for Youtube: If you are a video publisher or upload videos on Youtube, you can monetize your copyright video by Youtube publisher program. I have been using it for long and it perform really good. It depends upon traffic on your Youtube videos and these days adsense for Youtube is making almost $40-45/month. Here are some guide to get started with it:

Experiment: If your only source of income is Google Adsense revenue, then this is one tip which will give the best result for now. Adsense tips given above are not all thumb of the rule. They are just generic tips to maximize income. But it may help or may not help in some cases. For example, some time placing 3 adsense ads unit on a page decreases the CTR and eCPM of the page. Though again it depend upon the page design and ad placement. So, you need to test things out and see what works the best for you. Play with link colors and see which link color combination is generating maximum CTR.

Read more: shoutmeloud.com/