As you probably already know, AdSense is revolutionizing the way many infopreneurs are creating revenue from their web site traffic. The reason for this is its simplicity. Through AdSense, revenue is generated when someone simply clicks thru the AdSense ads displayed on the webmasters web site.
In this article I want to give you a few simple ways to dramatically increase your AdSense income.
The bottom line:
To increase AdSense income all you must do is increase the number of click thrus you receive.
There are two ways for you to increase your total number of click thrus. You can either increase your website traffic or you can increase your AdSense click thru rate. Now, getting more traffic would be great, but let’s be honest increasing your web site traffic is much easier said than done. So, let’s focus on increasing your AdSense click thru rate instead.
4 Tips to Increase Click Thru:
Match your AdSense to your website:
You want your AdSense ads to appear as seamless as possible. Your goal is to match every aspect of your AdSense ads to the theme of your website. What you want to do is remove the borders from your AdSense ads and match the background color of the ad to your website. Additionally, you want to match the color of the AdSense links to the rest of the links on your website plus choose an ad format that makes the ads look seamless.
For example, if your web site has a white background and the default color of your hypertext links is blue you will want to remove the border from your AdSense, make the background white, choose either a square or a rectangle as your ad format instead of a skyscraper or banner, and yep you guessed it… make the links blue.
Placement Matters:
Where you place your AdSense ads is just as important as how they look. Luckily, there are only a few concepts that you need to worry about in order to increase your click through rate.
The more white space around your ads the better
The closer to the top of the page the better
The closer the left of the page the better
Follow these concepts and I can assure you that you will see an increase in your AdSense click thru rate. (It really is that simply!)
Google Search:
Now this is one that I rarely see webmasters take advantage of. The Google AdSense program gives webmasters the ability to add a Google search box to there web site.
Why should you use this function?
Well, when a website visitor chooses to use this search box from your website your AdSense ID will be imbedded in ALL of that visitors Google searches. If that person does 1 search or 50 your AdSense ID will still be imbedded throughout process.
Why is this so great?
If that visitor clicks on any of the sponsored listings while surfing from your web site guess who makes money. YOU! If they hit the back button and click on another ad guess who makes money? YOU! This is absolutely huge. Through this function you now have the ability to earn multiple click thrus from the same visitor on the site visit. Please don’t overlook how powerful this is. Besides, most of your website traffic will just be browsing anyway, so I why help them find what there looking for and make a little coin along the way?
Tracking:
Just like any other type of marketing, you won’t know what’s working the best for you on your web site unless you track the different things that you’re experimenting with. Set up a few Google AdSense channels for the different ads that you’ll be placing on your website. Then just see which channels are working the best and stick to those.
That’s it!
Follow the tips above and I can assure you that you will absolutely double your AdSense click thru rate and your AdSense income. The best part about the four tips I’ve shared here is that you can put them into action immediately and see how they will work on your website right now. Who knows… you could be making twice as much by tomorrow by just making a few simple tweaks here and there.
Friday, February 09, 2007
Wednesday, February 07, 2007
Step by step SEO: Chapter 4
You are about to discover your real issue... you have insufficient or weak content. It takes a lot of words to convince a search engine that you are a subject matter expert. Also, most sites use images to relay their message to humans, but are now discovering that search engines are blind and do not see images. Or the site content comes from a data base and the data base has
little unique content. Or the site accepts feeds from other expert sites but
this makes all of their content someone else's, and they either get no
credit for it or are penalized for duplicate content. In any case, the
design and content on your web site may very well need to be restructured
and expanded. [If this is not you, buy yourself a drink -- you have earned
it!] Avoid mistakes, use clean optimized graphics and do it right, minimize
the use of flash, avoid pop-up windows, restrict the scope of forms except
where really needed, make JavaScript and css files external to the source
code, always use a site map, solve obvious problems first, and by all means
keep it simple. Web page layout problems really hurt SEO projects.
Even if tags are ignored today, it only takes a few minutes to do it right,
you would never be penalized for having them (unless you spam), and not all
engines will ignore them and maybe not forever.
You can never go wrong by using meta tags, and only hurt yourself if you
don't use them.
You must also unconditionally, absolutely, positively have keywords (and
certainly sufficient content containing them) throughout your body section.
We recommend that you have at least 400 words of clean sentence-structure
grammatically correct content on every page. You must also have your
keywords appear as the the most common (without excess) phrases on your
pages. In many cases there are ways to do this that work well for whatever
your page format or content, all of which is customized to the look-and-feel
of the site and the nature of the content.
And you also need to link pages together using the keywords of the landing
page in the anchor text of the sending page. This is a must... use text
links within paragraphs when possible, especially when the pages are
related. If the topics are not related, then use image links so the search
engines do not see the text and get confused.
And never, ever create doorway pages, or information pages, or hallway
pages, or whatever they are called today. Spam by any other name is still
spam. If you cannot make the real page into a subject matter expert, then
hire someone that can. But do not try to make a pig fly!
little unique content. Or the site accepts feeds from other expert sites but
this makes all of their content someone else's, and they either get no
credit for it or are penalized for duplicate content. In any case, the
design and content on your web site may very well need to be restructured
and expanded. [If this is not you, buy yourself a drink -- you have earned
it!] Avoid mistakes, use clean optimized graphics and do it right, minimize
the use of flash, avoid pop-up windows, restrict the scope of forms except
where really needed, make JavaScript and css files external to the source
code, always use a site map, solve obvious problems first, and by all means
keep it simple. Web page layout problems really hurt SEO projects.
Even if tags are ignored today, it only takes a few minutes to do it right,
you would never be penalized for having them (unless you spam), and not all
engines will ignore them and maybe not forever.
You can never go wrong by using meta tags, and only hurt yourself if you
don't use them.
You must also unconditionally, absolutely, positively have keywords (and
certainly sufficient content containing them) throughout your body section.
We recommend that you have at least 400 words of clean sentence-structure
grammatically correct content on every page. You must also have your
keywords appear as the the most common (without excess) phrases on your
pages. In many cases there are ways to do this that work well for whatever
your page format or content, all of which is customized to the look-and-feel
of the site and the nature of the content.
And you also need to link pages together using the keywords of the landing
page in the anchor text of the sending page. This is a must... use text
links within paragraphs when possible, especially when the pages are
related. If the topics are not related, then use image links so the search
engines do not see the text and get confused.
And never, ever create doorway pages, or information pages, or hallway
pages, or whatever they are called today. Spam by any other name is still
spam. If you cannot make the real page into a subject matter expert, then
hire someone that can. But do not try to make a pig fly!
Tuesday, February 06, 2007
Step by step SEO: Chapter 3
You will end up with hundreds of words that you should sort by your perceived descending order of importance (how likely it is that they will be used by visitors as search words). If uncertain, leave them in the order used by the highest rated pages. Be sure to identify two-word or three-word phrases if used, or if applicable. It is also important that you add words to help clarify the use of your keywords. For instance "capital" might have very different meanings -- such as intellectual capital, state capital, capital letters, venture capital, etc. So a keyword or two that helps the index builders learn the context of your keywords will help raise your search engine rankings. Hint: each keyword in your META tags must also appear within your content to avoid spamming penalties. Also, consider common misspellings as additions to your keyword lists.
Once you have your personal list, validate each phrase for popularity as a search term. There are several tools that are free that allow you to get a glimpse of the usage of various words and phrases. The most popular free keyword suggestion tool is offered by Overture and it is very popular. The best tool for determining what stemmed word is commonly used is Word tracker. It is so good that we recommend it to our clients in our SEO training courses. The results will indicate what terms generate the most searches, thus those are the most important terms (if they are appropriate to your page). Search Engine Optimization and Ranking Advice: Excessive use of META keywords is going to cause a search engine to ignore or decrease the weight for that keyword. And if you use a single word as a keyword, and later repeat it in your keyword string, then you may also be penalized. The string "Web, Web Design, Web" would be considered spamming. Also, keywords like 'word, words, wording, worded' may cause indexing to fail. Things are definitely getting tough, and it is advised that you use extreme caution when creating your Meta Tags. If you are indexed by any engine, and remain indexed for a week, then you have probably passed their test
"For best results, the following Web publishing techniques should be avoided:
Overuse or repetition of keywords
Use of keywords that do not relate to the content of the site
Use of fast meta refresh
Use of colored text on same-color background
Duplication of pages with different URLs
Use of different pages that bridge to the same URL"
It is also important to discard potential keywords that are not likely to be used in a search if they do not contribute to your revenue. Properly done, you might end up with as few as ten or as many as a hundred major keywords. If you add all of the words it will dilute the importance of each keyword, so select well. In general, you will have a hard time keeping the keyword analysis list short if you include plurals and various combinations of words to maximize your frequency counts. This site has many keywords in various forms and combinations but we felt each word was important when we designed our keywords. The last keyword should be your site identification taken from your URL (ours is bruceclay.com), for ranking and placement reasons discussed later. Be sure that this string appears as content to avoid spamming (can be in a URL string or mailto at the bottom of your page). As for spamming technologies, there is evidence that the major search engines look across pages within their index for long-string repeats, so mix up your keywords in the ALT tags to be sure they are not identical in sequence to words used elsewhere (text or META tags). Duplicate content is a very bad thing, and it can cause site-wide penalties. Hint: Be very careful not to replicate content on other URL's, and if it happens (as with affiliate sites) you have a serious problem. Duplicate content is a real problem when doing SEO. Also, repeating your keywords in the content, as long as it is within a reasonable sentence construct and has appropriate context, will not be considered spamming. A search engine usually cares about spamming outside of the standard sentence construct when reviewing content instead of sentence spamming issues. Using exotic "hidden" text techniques will usually have you eliminated, so avoid them when possible.
Once you have your personal list, validate each phrase for popularity as a search term. There are several tools that are free that allow you to get a glimpse of the usage of various words and phrases. The most popular free keyword suggestion tool is offered by Overture and it is very popular. The best tool for determining what stemmed word is commonly used is Word tracker. It is so good that we recommend it to our clients in our SEO training courses. The results will indicate what terms generate the most searches, thus those are the most important terms (if they are appropriate to your page). Search Engine Optimization and Ranking Advice: Excessive use of META keywords is going to cause a search engine to ignore or decrease the weight for that keyword. And if you use a single word as a keyword, and later repeat it in your keyword string, then you may also be penalized. The string "Web, Web Design, Web" would be considered spamming. Also, keywords like 'word, words, wording, worded' may cause indexing to fail. Things are definitely getting tough, and it is advised that you use extreme caution when creating your Meta Tags. If you are indexed by any engine, and remain indexed for a week, then you have probably passed their test
"For best results, the following Web publishing techniques should be avoided:
Overuse or repetition of keywords
Use of keywords that do not relate to the content of the site
Use of fast meta refresh
Use of colored text on same-color background
Duplication of pages with different URLs
Use of different pages that bridge to the same URL"
It is also important to discard potential keywords that are not likely to be used in a search if they do not contribute to your revenue. Properly done, you might end up with as few as ten or as many as a hundred major keywords. If you add all of the words it will dilute the importance of each keyword, so select well. In general, you will have a hard time keeping the keyword analysis list short if you include plurals and various combinations of words to maximize your frequency counts. This site has many keywords in various forms and combinations but we felt each word was important when we designed our keywords. The last keyword should be your site identification taken from your URL (ours is bruceclay.com), for ranking and placement reasons discussed later. Be sure that this string appears as content to avoid spamming (can be in a URL string or mailto at the bottom of your page). As for spamming technologies, there is evidence that the major search engines look across pages within their index for long-string repeats, so mix up your keywords in the ALT tags to be sure they are not identical in sequence to words used elsewhere (text or META tags). Duplicate content is a very bad thing, and it can cause site-wide penalties. Hint: Be very careful not to replicate content on other URL's, and if it happens (as with affiliate sites) you have a serious problem. Duplicate content is a real problem when doing SEO. Also, repeating your keywords in the content, as long as it is within a reasonable sentence construct and has appropriate context, will not be considered spamming. A search engine usually cares about spamming outside of the standard sentence construct when reviewing content instead of sentence spamming issues. Using exotic "hidden" text techniques will usually have you eliminated, so avoid them when possible.
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