Extreme makeover for the AdSense homepage

Following the facelift we gave our ad units at the beginning of April, we've now started the same process for the AdSense homepage. You may have noticed recently that when you sign in, it's taken on a different appearance (at least sometimes). Over the next few days, you can expect to see this new homepage design more frequently as we roll out this change. If you haven't yet caught a glimpse of the new layout, here's a sneak peek:




We hope you'll find this new homepage to be more visually appealing. However, please be assured that your AdSense performance and the layout of your internal account pages won't be affected in any way by this change.

Source: Google Inside Adsense Blog

Google Accounts landing soon

Spring is a time for change, when couples fall in love, the trees bloom -- and swallows and AdSense publishers both begin their migration. That's right, we've just started our first Google Account

migration tests for older AdSense accounts। When you log into your account, you may be greeted by a screen like the one below, asking you to upgrade your login to a "Google Account".

We're rolling out this migration slowly, so please don't be alarmed if you don't see this wizard in your account yet। If you like the email address you're already using, in most cases you'll be able to upgrade it to a Google Account and keep the same login and password। However, if you use another email address for other Google products like Gmail and Picasaweb, you already have a Google Account and you can finally use the same login for AdSense। Please note, however, that at this time it's not possible to update your login to an email address that is already being used as a login for AdWords or another AdSense account। We're working on fixing this, and you won't be required to migrate until we do.

Finally, please keep in mind that only older AdSense accounts need to be migrated, so you may not be affected। You're also welcome to skip the migration wizard for now if you like, although this means you may miss out on some cool new features!

At what cost revenue?

It's an oft-seen question from publishers: Are we earning revenue for ad impressions or for ad clicks? The answer is that it depends on whether cost-per-impression (CPM) ads or cost-per-click (CPC) ads are appearing on your pages. By default, CPC ads will show on your site and you'll generate earnings for valid clicks on those ads. However, your ad units will display CPM ads when advertisers bid specifically on your site using site targeting, and for those ads you'll generate earnings with each valid impression. Please keep in mind that CPM earnings are not the same as the values you see in your eCPM column; your eCPM is only a reporting feature that can help you compare ad performance।

To determine which type of ad you displayed on specific days, you can follow these instructions to generate a report। In your Advanced Reports, the ad type 'Site' refers to CPM ads, and 'Contextual' refers to CPC ads.

Want to show more CPM ads on your site? It's not possible to request CPM ads, but you can help advertisers get interested in your site by customizing your Onsite Advertiser Sign-up landing page. Advertisers can then create campaigns targeted specifically at your site, directly from your site. And don't forget to focus on quality, placement, and size -- take a look at some important tips from the AdWords team on what advertisers look for in site targeting their CPM ads।

Remember: keep publishing that high-quality content and the advertisers will come to you.

Source: Google Inside AdSense Blog