Best Designs to Maximize Your Google AdSense Earnings

People often ask me about the best theme or design for AdSense.

That really depends on your goal. If you want to add AdSense to your header then you should find a design that makes it easy to add the code to your header.

Some have found that large units in the header tend to convert the best for AdSense.

The reason is the placement is good so they get the most exposure and larger units tend to have more advertisers bidding on them so there is more competition for ads.

More competition drives the price of the ad up and it earns you more per click.

WordPress Themes With Header Widgets

So if you want to add AdSense to your header, it's best to find WordPress themes that have a header widget.

That way you don't have to use a plugin or tweak the PHP code to add your ads.

You can just go to Appearance >> Widgets in your WordPress dashboard and drag a Text widgets into the Header Widget area as shown below.

For example, the Magazine Pro theme by StudioPress has a header widget and it can fit the large 728x90 leaderboard ad.

Not all WordPress themes make it this easy. In fact, I've heard stories of people breaking their themes trying to add AdSense to the header area because they couldn't figure out how to edit the code.

Yikes!

The good news about this theme is that it's mobile responsive so when someone views it on a phone, the banner drops down below the logo.

You can use the AdSense responsive units so the ad will automatically re-size to fit the screen.

See below...

Notice how the banner is now showing below the title and the menu is on two lines so it's easier to read on the smaller device.

A lot of the StudioPress themes have header widgets and it's my favorite family of themes right now because they are clean, professional and have great support.

So if you've decided you want to add AdSense to your header to maximize your earnings, make sure you shop for themes that have header widgets.

Wide Sidebars are Best

After having a discussion with my own AdSense Optimization specialist, I learned that the larger square units (300x250 and 336x280) perform the best.

Not as many advertisers use the 250x250 unit anymore so there is less inventory for these sizes.

Again, larger units attract more advertisers so the bid price of the ad increases.

So when choosing a theme, try to find one that will accomodate those sizes if you can.

A Word of Caution

Even though it's great to make money with AdSense, you also have to consider your site's ultimate goal and that is hopefully toprovide a good user experience for your visitor so they will return.

Just because you can add up to 3 units on a page doesn't mean you should. In fact, Google's search algorithm has been known to penalize sites with too many ads above the fold -- especially if the site has minimal content.

I tend to use only one or two units per page and rarely use three. I also spread them out on the page.

I think it looks a lot more professional and doesn't take away from my content.

Find a balance between ads and content. You don't want to overwhelm or turn your visitor off with too many ads. In fact, you should always have more content than you do advertising.

Always check the AdSense Best Practices page to ensure you are using AdSense responsibly.

You'll notice that their first tip is about considering the user experience. They want to make it clear that your visitor should come first and ads second.

People visit websites because they want information about what they were searching for. They don't want to be bombarded with ads. Your AdSense ads should compliment your pages and not dominate them.

Buying AdSense Ready Themes

There are some AdSense themes on the market you can buy that are specifically to help you place AdSense ads and optimize your earnings.

I personally have not used any of them so there are none that I can recommend.

Many of the "AdSense Ready" themes can cause you to be too focused on placing too many ads on your pages, and as I said,Google has been known to penalize sites (lower their rank) if there are too many ads and very little content.

In my opinion, it's best to find a theme that has a header widget (if you want to place an ad in the header) and/or has wider sidebar columns should you want to take advantage of the larger square units.

Spread your units out and don't feel that you have to use three units on every page. You may earn more that way, but you could harm your rankings and your visitor's experience.

SOURCE: 2createawebsite.com

How Much Adsense Is Too Much Adsense?

When we asked users on Twitter, Facebook and Google+ if they had any web design or SEO questions, we were asked the following excellent question by @HolidayScotland:

“How strict are Google now with ads on websites? And can too many get you penalised?”

In short How Much Adsense is too much?

There are a few different answers to this:

• The mathematical answer
• The ‘above the fold’ answer
• The ‘bigger picture’ answer

The Mathematical Answer

If you were to read through the Adsense Guidelines you will know that mathematically speaking you are allowed a maximum of:

• Three Adsense for Content blocks
• Three link units and
• Two search boxes per web page.

This is quite a large allowance – so in theory you could have up to 8 Adsense units if you followed this as your answer.

However, even the guidance makes it clear that

However, keep in mind that placing the maximum number of allowed ad units on a page may result in it looking cluttered.

We will come back to this shortly.

Above ‘The Fold’

There has always been debate as to what ‘above the fold‘ actually means. Roughly speaking, in computer terms it means whatever can be seen on a website without scrolling. In the era of mobile devices, responsive web design and a myriad of screen resolutions this definition has become increasingly blurred.

However, if you think of it in terms of the initial impact your website or individual web page has on a user when they load your site as ‘above the fold’ you will be thinking in the correct way.

How this applies to Adsense is that since late 2011 it has been clear that Google have been open to penalising sites with too much Adsense ‘above the fold’. So if a user lands on your page and they are bombarded with ads and struggle to find the real content, then that’s a bad signal. Firstly it’s bad in terms of organic ranking because the user’s experience of your site is poor, so your site may not rank very well because of that. Secondly your site could contravene Google’s Adwords (and therefore Adsense) policies, risking the closure of your Adsense account.

So while you could have 8 ad units on your page, if all 8 were above the fold, the visitor to your website could easily land and be put off your site due to the volume of ads they initially encounter.

Principle: place your ads carefully down your page, be considerate of your users.

Sites for Adsense

If you read the Google Policy above you will have noted that one of the main ways your Adsense account and website could contravene the rules is

“Websites designed for the sole or primary purpose of showing ads”

Therefore if you set up a website, however good the content, because you thought that’d be a great way to make money, then you risk being in contravention of this principle. This is called creating a “site for Adsense”.

You could still fall foul of this unintentionally by loading your site up with too many ads. If you’re creating 200-300 words of quality content per page and have 8 ad-units, that can appear to bea site for Adsense.

So the first principle is don’t create a site for ads, create a site for users and then ensure your ads are controlled. Don’t have too many and don’t overwhelm the user. Focus on great content – text, video, images, infographics – whatever is applicable, then you can insert adverts carefully and sensitively so that your ad income is a nice add-on but is not your driver.

Are Google Strict?

On this thread from a couple of years back the complainant had received this e-mail from Google.

“While going through our records recently, we found that your AdSense account has posed a significant risk to our AdWords advertisers. Since keeping your account in our publisher network may financially damage our advertisers in the future, we’ve decided to disable your account.

Are Google strict? It appears they have to be.

And why is that? Because as a website owner when people click on your Adsense links, a person or company somewhere is paying for that click. Adsense is firstly other people’s money before a website owner’s. And because that money is being paid for a click, Google need to make sure that advertiser’s money is well-spent.

Adsense – The Bigger Picture

Finally it’s important to look at the bigger picture, rather than just purely at ad placement and click-through rates etc. While Adsense can be a legitimate form of income – you can get banned if not using it correctly.

The answer – build your website first for your target users, not for people who might click through. So here’s some basic guidance:

• Ensure your website design is good – and presents you well.
• Produce great content for your users first – and build a following who know you do! Ask yourself if a visitor to the site sees content or ads – and redress the balance accordingly.
• Position your ads considerately, being sure that the first experience of your site is positive – and keep some further down the page too.
• Make it clear to visitors which are your ads and what is your content – do not accidentally (or intentionally) cause people to click when that was not their intention.
• Google are strict (it seems) because they are protecting the advertising spend of companies that use the Adwords network.
• Too many can get you penalised and cause negative SEO affects as well, if the web page is overloaded with ads.

SOURCE: summitweb.net

By Aman Bansal

Are you frustrated by seeing your Adsense earnings..?

Getting your morale down when seeing CPC like 0.05. 0.10, 0.15 or 0.01…….. 

Then you must be thinking that why you are using this Google’s product. You may be getting thousands of visitors daily but not earning passive money from Adsense. This is just because of a fact that you are doing some mistakes for making money from Adsense. You haven’t been taught by anyone how to enhance adsense earnings. Don’t be de-moralized, here once again I am with you to help you in increasing your Adsense revenue sharing.

Killer ways to increase adsense revenue

The killer tips I am going to share with you, might be you are aware from some of them. I don’t promise but I commit if you follow these tips, your Adsense revenue estimate earnings will definitely boost.

9 Killer ways to increase Adsense revenue by 100 times :

1. Keyword selection for web-page :-

Select high CPC paying keywords

For getting high CPC value, you need to select appropriate keyword for the web page. If you are new in the blogging world to make money especially from Adsense, then I’ll recommend you to choose high CPC paying keywords like Mesothelioma, donate car, insurance, medical lawyers as your site’s niche. Don’t be sad if you are already running a website on blogging niche and it is not giving you good CPC. I will recommend you to start a new blog on above mentioned keywords niche, it will definitely give you massive opportunity to make money from adsense program.

2. Site performance :-

Site performance is one of the major factor to increase the adsense revenue. I had faced this problem a lot because my blog was at bad crawling server. Though Google crawls my site but no efficiently. Many times it gets crawler errors which I came to know before a few days ago when adsense score-card is shown in my account.It shows me crawling issues there and when I learn there about it, it simply tells me that

“crawler is getting problems to crawl your site and it will affect your CPC and won’t give too much revenue.”

Improve site performance to enhance revenue sharing

As I read this, I immediately changed my blog’s hosting and take it to the best server. After taking good server, to enhance Adsense earnings and site’s load time I’ll move to CDN (Content Delivery network) in future. You should take your site to CDN after getting a good server.

3. Ads type, Size and color :-

The different kind of Ad types are available for you to display on your site. Text ads, image ads and video ads you can display show to your domain. It is recommended that you should use both image and text ads on your site as you can see in the snapshot also. Google also states that to increase Adsense revenue, one must use text & image ads both.

Recommended google ads format to improve adsense revenue

After selecting the desire ads type, we should move on for choosing best size ads. Google advice us to switch on to recommended ad formats which can be beneficial for us to improve adsense earnings as you can see in this image also. Brand asks us to display ads of size 336×280 (Large Rectangle), 300×250 (Medium Rectangle), 160×600 (Wide Skyscraper) and 728×90 (LeaderBoard).

Learn :- How you miss money from Google adsense for games

Enable both text & image ads to earn more money from Google ads

Ads color also play an important role to enhance the Adsense revenue. If your site background is white, then you should use white color background ad unit from “My Ads” section in Google account. You can choose color there as per your choice.

4. Ads position and placing :-

As you generate ad unit from my ads, now the main task is to display your ad at the proper place on your site. Placing and positioning of ads can effect a lot to your Adsense earnings. Placing your ads at the right place will give you more clicks and generate passive income for you.

One of the best way to get more clicks I’ll recommend you to place your ads bellow the post’s title and in the middle of your content. Try to display ads on the top of your webpages and site because maximum time visitors don’t go to the bottom of a web page. You can show ads at the end of your post content also, it will work for me many times and surely it will work for you too.

5. Block certain ads :-

Many times you have noticed that you are viewing a webpage related to mobile specifications and certainly an ad of home design is displaying which is totally irrelevant to your content. You will not click on that home design ad. If there was an advertisement that an iphone 5 is free available here, you might click on it to find how you can get that iphone free.

Hence in this case, administrator should block home decor category to display ads on the site. It will surely increase your CTR (Click Through Rate). Keep in mind that your Adsense CTR shouldn’t be too much high, Google may remove ads if CTR is high.

6. Forget internal linking :-

A blogger’s biggest desire is that every visitor that lands on his site, should visit at least 3-4 pages before leaving the site. Hence he/she offers his/her other article’s link within the content and try to put more and more internal links in the post. Just offer relevant post’s link with the current article, it will definitely help you a lot when you display relevant ads also on the site according to your niche.

It increases the chances to click on an ad more because you have already blocked the irrelevant ads on your site.

7. Domain’s Page Rank (PR) increases Adsense earnings :-

The page rank of a website is decided by Google itself. There certain algorithms and tools by which Google judges that what page rank should be given to a domain. Page rank is a number from 0 to 10. If your site PR is 0 then your adsense revenue will definitely be low. As you work on page rank and get at least one PR of your site, your Adsense earnings will be increased definitely.

For example we have 2 domains :- abc.com (PR-0) and xyz.com (Pr-4)

Both these domains are displaying Google ads, now we’ll see how amazingly earnings differ. Suppose CPC is 0.10 for domain abc.com.

Now if a click comes on xyz.com, the CPC will be same 0.10 but the earning from one click is 0.10 x 4 = 0.40 

Just imagine your site’s PR is 6 or 7. You will be at the seventh sky. 

So Page rank enhances the revenue in your adsense account.

8. Google Analytics improves adsense earnings :-

Google analytics improves adsense revenue share

Yes, you are listening right. Google analytics also increase the revenue for adsense account. All you need is to track and observe correct results from your analytics. To be very simple if you can judge that visitors are clicking on ads at least once when visit to your site for a particular keyword search on Google, then you can work on that keyword and do SEO for that individual keyword. It will enhance your adsense revenue from ads.

9. Google search box :-

You should have at least one Google search box on your domain, it will also improve the earnings from Google ads. You can display 2 search boxes on a web page. Whenever a user searches any query in this box,it will show relevant results and ads. It will boost your money earning.

SOURCE:  moneybies