Mobile Anchor Ads Now Rolling Out For Google AdSense Publishers

by Ginny Marvin

Google is introducing  mobile anchor ads for AdSense publishers to help monetize mobile traffic. The ads are 320×50 banners that appear at the bottom of a users’ smartphone screen. The ads remain anchored as the user scrolls up or down.

Rather than clicking an “X” icon in the upper right corner as with most other mobile anchor banners, users dismiss the AdSense ads by swiping left or right on the ad. There are arrow icons on either side of the ad, but it’s unclear how intuitive it will be for users to swipe if they want to remove an ad.

If users do dismiss an ad, it won’t appear again unless the user reloads that page or visits another page on the site. The ads are designed to not affect mobile page load times.

Google says it has enabled the feature for a select group of publishers and will slowly roll it out to all AdSense publishers over the coming months.

SOURCE:  marketingland.com

4 Tips for Improving Google AdSense Click Throughs

by Mary Clark

For many eCommerce stores, Google AdSense serves as a key method for increasing revenue. However, just putting up these ads does not guarantee that they will have the click through rate that you want. You need to take the following steps to improve the likelihood that you get that return on your investment that you desire.

Narrowly Tailored

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Successful Google AdSense campaigns often have narrowly tailored ads. Remember that you don’t get paid for the number of ads that you offer. You get paid based off of the impressions. It’s important that you make sure the focus of the ads as well as the target audience and the language are as narrowly tailored to the call to action as possible. When you use Google AdSense ads on your eCommerce store, take the time to match the ads to the products sold on the individual pages. This technique alone will make your results significantly better than just randomly associating ads with various pages.

While you can purchase some programs that will allow for a random selection of ads, do not do this. Random selections will not result in the return on your investment that you want.

Always Research the Keywords

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There’s no excuse not to research the keywords for your Google AdSense campaigns.

Take the time to use the Google Keyword Tool or another program that will analyze the keywords in your target audience. Look for the trends and identify potential areas where you will have less competition. Just sticking with the keywords that you get initially will minimize your chances for success. It doesn’t matter what platform you choose. Even following strategies in eCommerce for WordPress requires keyword research.

Don’t Use Smart Pricing

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The Google AdSense Smart Pricing program still has some bugs to be worked out. The main problem is that the algorithms tend to overestimate the success rate of a campaign, and that means you have to pay more for the ads that you purchase as well as your overall fees.

The Blog Success Journal recommends avoiding this at all costs, even if you think it might increase your overall effectiveness. Individually bidding and tailoring your requests each ad does take more time, but it keeps you from being overcharged. Remember that when you are overcharged you decrease your profit.

Monitor the Accounts

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Google AdSense campaigns need to be monitored on a regular basis. Look to see if you are achieving the results that you want. In those campaigns where you are, study what you did. Look for ways to copy that success. In the ones where your campaign is not making that return on your investment, look for what you did wrong and learn from it. Most importantly, stop spending money on campaigns that aren’t giving you the return that you need.

For many eCommerce stores, Google AdSense provides an extra method for monetization. To be successful, you need to make sure that your ads are narrowly tailored. Take the time to research the keywords, and do not use smart pricing.

Once you initiate a campaign, take the time to monitor everything.

SOURCE:  reviewzntips.com

Integrating Google Adsense Into WordPress

By jengracehodges

Google Adsense and WordPressGoogle Adsense is a way to make money online using your website or blog. If you apply to Google Adsense and you are accepted, then Google allows you to post advertisements on your website or blog. Each click on those advertisements generates a profit, which Google splits with you. One commonly known blogging platform is WordPress. WordPress is also considered as one of the most popular content management system (CMS). However, if your blog or website uses a subdomain of WordPress.com, you aren’t allowed to insert Google Adsense. You must host your WordPress site or blog elsewhere to be able to use Google Adsense to generate income. WordPress has their own advertising program called WordAds, and it does not allow third party advertisements on its hosted sites.

What Is NeededOnce you have a WordPress site that isn’t hosted by WordPress itself, you are ready to apply for Google Adsense. You need to display two things on your website: Google Adsense code (which means you have already been accepted into the Google Adsense program) and a privacy policy link.

Google Adsense JavaScript Code
First of all, you will have to place some JavaScript code in a particular php file. You may like to insert the JavaScript code into sidebar.php, single.php or page.php file of your theme. You can do it simply using the WordPress admin panel or directly modifying the targeted  file after logging into your hosting admin  panel.

WidgetsTo display ads in widget area, you need WordPress 2.2 or later. This version of WordPress allows you to add text widgets. The way to add the Adsense ad code and a privacy policy link is through these types of widgets. (If you don’t have WordPress 2.2 or later, there is a widget plug-in that you can find and download to enable widgets for your site.) Inside of the Appearance menu on your WordPress dashboard, there is a Widgets option. You should select this option. Here you will see the widgets that you already have, as well as the widgets that you can choose from. Select a Text Widget. Drag it onto your page into a widget-ready area. Copy your Adsense code from the assembled add that you created, and paste it into this text area. Then click on the Save button. Refresh your page, and then view your website or blog. You will see that the ad is now viewable.

WordPress ThemeThe easiest way to add widgets to your website or blog is to use a WordPress theme that is already formatted for widgets. You need a theme that is easily customizable and comes with several widget-ready areas. These widget-ready areas will enable you to add the Google Adsense code and privacy policy link a lot easier.

Privacy PolicyGoogle now requires each web page (that uses Google Adsense) to contain a privacy policy link. This policy must include a cookie disclosure notice. You should research (through Google) what needs to be written in the privacy policy. Then create your privacy policy, and create a link for it.

To add this link to your website or blog, you add a Text Widget in the same way that you did for the Google Adsense code. Then copy and paste your privacy policy code into the text box and save. Now view your website to view the privacy policy link that you created.

Google Adsense IntegratedNow you have integrated Google Adsense into your WordPress blog. Just make sure to follow all of Google’s policies to stay on its good side, and you will continue to earn a profit from the ads posted on your site.

SOURCE: worthofweb.com