Top 10 Ways to Supercharge Adsense

by Eric Reynolds

There is no question I hear more than, "How do I make more money with Adsense?" While most of this information is public, newbies seem to have a hard time finding everything in one place. So here are my top ten ways to supercharge your Google Adsense earnings, in no particular order (use these tips for the Yahoo Publisher's Network as well):

#1. Use the heat map! - Who has more information about Google Adsense than Google? If they are going to take the time to research the best placements for ads, why bother trying to figure it out yourself? They have more time and resources than you... trust them on this one. If you make more money, they make more money. Which brings me to #2...

#2. Did you know Google has an Adsense blog? - Updated frequently with Google tips on Adsense, this blog will give you some of the best information out there. Keep an eye on this one, it often has new posts that let you know of new features before they are officially released.

#3. Blend your ads in with the rest of your site - Take the time to change the ad colors to blend in with the rest of your site. It's been proven that a blended ad can perform better than the default ads.

#4. Don't have too much content on one page - This isn't something that a lot of people think about, but having too much content can confuse the Adsense system, creating some very irrelevant ads. If you must have a page that takes 45 minutes to scroll down, use section targeting tags ( and ).

#5. Stay on top of your stats - Check your stats daily! Click bombing (competitors clicking on your ads over and over) is real and can kill an account. Checking your stats lets you know where and when people are clicking. Also, use the channels feature. If you only check your stats once a month, be prepared to switch to the Yahoo Publisher's Network after being banned from Google.

#6. Use Adwords to target Adsense - Did you know that you can use Google's other network, Adwords, to drive traffic to your site? A cheap $0.05 keyword may bring you a visitor who clicks an ad on your site worth $1.00 per click. When used correctly this technique can bring you a large increase in Adsense earnings.

#7. Use the Leaderboard Ad (728×90) - This ad format has always been a winner for me. I have seen CTR (click through rate) go up an extra 3 percent when adding this ad format. I have also seen earnings decrease when removing it.

#8. Read the Digital Point Forums - In my opinion, this is the single best Adsense resource on the Internet. When I have a question, this is where I go.

#9. Use keyword tools - If you are one of those people that like to try and target high paying keywords, use the Keyword Selector Tool from Overture (http://inventory.overture.com/d/searchinventory/suggestion). I'm not someone who creates posts based around certain keywords, but this technique does work.

#10. Increase your traffic - Traffic equals money, simple as that. Make sure you are writing quality content, stay the course and stay away from posting about what you had for lunch just because you think you need another post. Use SEO (search engine optimization) to help the search engines find you. Last but not least, submit your articles to sites such as Digg, Fark, Del.icio.us, etc... who knows when an article with make it to the front page?

SOURCE:  voices.yahoo

AdSense revenue share

For displaying ads with AdSense for content, publishers receive 68% of the revenue recognized by Google in connection with the service. For AdSense for search, publishers receive 51% of the revenue recognized by Google. These percentages are consistent, regardless of a publisher's geographic location, and are not in any way averaged between publishers. We don't disclose the revenue share for other AdSense products; the revenue share varies for other products due to different costs of developing and supporting these products.

You can view revenue share details in your account:

In the "Account information" section, you'll see each revenue share displayed next to "Active products."

We believe our revenue share is extremely competitive. However, revenue shares alone can be misleading, so we encourage you to focus on the total revenue generated for your site. For example, if Google’s auction of ad inventory on your site generates $100, with our 68% revenue share you'd receive $68 through AdSense. Another ad network might offer an 80% revenue share, but only collect $50 from advertisers, so you'd receive $40.

With the vast number of advertisers competing to appear on AdSense sites, our system ensures that you're earning the most possible for every ad impression you receive.

SOURCE:  support.google.com

Simple Changes Doubled My Adsense Revenue

By Darren Rowse

Several simple changes in my Adsense approach and layout have almost doubled my blog’s revenue. The results were so drastic and eye opening that I convinced a friend (www.oneprojectcloser.com) to make the same changes to his blog with even better results. The changes involve two simple ideas that can be easily incorporated into any Adsense monetized website or blog.

I’ve been blogging for over two years now and growing traffic, authority and readership slow and steady. Along with the steady increase in traffic the site has continued to increase it’s Adsense revenue at a similar pace with no sudden increases regardless of all the changes and adjustments I’ve made. That was true until I took the time to study many different published Adsense approaches. As I read all of these different approaches three distinct ideas came to the forefront.

Three Important Adsense Approaches

• Less is More – This concept is really simple yet I hadn’t really given it much thought before. First off the top ad is the highest paying ad and you want that in the best possible position.

Secondly, if you’re using all three of the allotted Adsense units on a given page then there are quite a few ads all competing for attention or a click through. However, if you only use one Adsense unit then you’re limiting the number of ads served and improving the likelihood that one of those ads will get clicked. Therefore, the theory is that an advertiser will be willing to pay a higher rate for less competition.

• Size Matters – If you read enough Adsense guides you’ll find that the 336 x 280 Large Rectangle is the most effective Adsense unit. It typically offers four ads and they are likely to be very related to the topic based on the position between the post title and body.
• Position, Position, Position – Placing your Adsense unit above the fold is imperative for success. This makes sense to me for one reason. Every day my site (and I assume most sites) gets a majority of it’s traffic from search engines. This traffic is generated from people searching for something. So when they land on my page and they decide that it’s not the content they were looking for then I want them to see the Adsense unit right where they land so that becomes an “outclick” option.

My Old Adsense Layout Included:

1. 468 x 60 Text Only Unit located in the header area of my page.
2. 468 x 60 Text Only Unit located between the post title and the body of the post.
3. 468 x 60 Text Only Unit located at the end of the post before the comment section.

Revised Adsense Layout Includes:

1. Remove the old 468 x 60 Text Only Unit completely and replaced with an affiliate banner. The idea here is to remove some of the units in order to address concept #1 of Less is More.
2. Replace the old 468 x 60 Text Only Unit with the 336 x 280 large rectangle unit. This unit is above the fold between the post title and body which makes it a very prominent position. This change addresses both of concept #2 and #3 for Size Matters and Position.
3. Remove the old 468 x 60 Text Only Unit completely. I actually replaced this with the new Chitika Jumbo unit which is also performing quite well. Again the removal helps address the Less is More concept.

Summary Of Improved Adsense Layout

While I’d be naive to think that this will double any and all Adsense revenue for any site I think the principal is worth evaluating on all sites. The concept is really simple; make one large, well positioned ad do all the work. This will make your page look cleaner and it’s likely to improve your revenue immediately. It’s also important that you follow some of the basic suggestions of blended ads that match the color and fonts of your site. So far I’ve done this on two of my sites and a friend’s site with the same result, improved Adsense revenue.

Read more: problogger.net