How to Make Money with Google AdSense

by Steven Lyons

Do you have a website or blog? Thinking about making one? If you answered yes to either of those questions, then you should strongly consider implementing Google AdSense ads to your site. It's simple and effective, Google will give you lines of code to put into your site and these will show up as ads that are related to your sites content. You get paid every time a visitor to your site clicks on one of these ads! It sounds simple and it is, the hard part is getting traffic to your website or blog.

Say you have a website that is filled with basketball tutorials, technique tips, the list goes on. There's pages in it that tell you how to properly shoot the basketball, how to dribble quickly, ect. And this site gets a fair amount of traffic every day, lets say it gets 125 visitors every day (beleive it or not, you can make alot of money with traffic as low as 100 visitors every day). So someone is reading a page on how to pass the basketball, and as they are reading, they notice an ad somewhere on the page- "Nike Baketball Shoes, 25% off!", this article interests them and they click on it. This is where you make money, Google will pay you a sum of money for that single click! The amount you'll get paid is always different. I've heard of people getting as little as a few cents per click, to as much as a few dollars per click! For me the average usually was like 15 cents-65 cents, but I got $1.30 for one click once.

Now lets look at this at a much larger scope. So we established before that your informational basketball website earns a consistent 125 unique site visitors every day. Say that you have a 7% clickthrough rate, meaning that for every 100 visitors, 7 of them will click on an ad. On an average day with 125 viewers, you'll get 8.75 viewers, lets round that to 9. You get 9 clicks per day on average, lets say that each of these clicks yeilds 30 cents. That means you'll be getting $2.70 per day on average. This doesnt sound like alot, and it isn't, a 7% clickthrough rate isn't very high, and even though 125 visitors is a decent number, it can be MUCH higher.

When you produce more content, and you find ways to promote your site, you'll surely see a higher number of visitors than 125 per day. As for increasing your clickthrough rate, this is a largely disputed subject. Some people claim that changing the color of your ads and removing borders tends to increase your CTR, made possible because Google allows you to "customize" your ads and make them appear as you like. What I've found is that making your ads blend in with your site's colors and removing the borders around the ad certainly helps increase your CTR. However, many people beleive that this isn't technically right, as many of your clicks are probably coming from people thinking that the ads are apart of the site instead of links to elsewhere. You have to consider that Google hasnt done anything about it during the many years of AdSense's existence, so they must not have a problem with it...

Lets take a quick look at what the statistics would be of a powerhouse website. In all honesty, these statistics can be achieved with any site that you put time and effort into, if you work hard on your site, you'll see these numbers. This site achieves an average 1000 visitors per day with a 20% CTR. Every day, this site revieves 200 clicks on ads. We'll keep the same average 30 cents a click. Do the math, and you'll see that this site earns a nice $60 every day, and the site owner really doesn't have to do anything that day to achieve those numbers.

The final thing I'd like to add is how much work you have to put into this. Pay close attention. If you do everything right while creating your website, and put alot of effort and time during the creation phase,you will see that you rarely need to add new content to keep your site traffic consistent! So do the work in the beginning, and it should be smooth sailing from there. You should occasionally add new content to your site, it keeps previous visitors happy.

So good luck, it's a long road, but once you get to the end- you WILL see results. Hope this article helped you!

SOURCE:  voices.yahoo

20+ practical and ethical tips to earn more revenue from Google Adsense: Part 2

11) Block low paying and irrelevant ads showing on your site. Use competitive ad filter Adsense feature for this. Do well study before blocking any ad unit. Some times one ad unit can give you $0.01 in one country and same ad unit might give you $1 in other country. So be careful while blocking the ads.

12) Use Google Adsense ad preview tool can help you to view all ads showing on your site and also helpful for blocking irrelevant ads.

13) Keep more white space around your ads. Do not burry your ads somewhere “out of focus” location. Site content should have enough breathing space so as your ad units.

14) Study your keywords. Target ads to these keywords. If you are not using section targeting Adsense feature then don’t forget to add your page-targeted keywords in the beginning of your post. Google Adsense crawler generally searches for first one or two paragraphs to target ads to that page.

15) You can increase number of ads to be displayed on your site’s main page and individual pages. But please not too many ads.

16) Placing images above or next to the ad units will increase ad visibility and more chances of click on such ads increasing your CTR.

17) Besides the top performers I mentioned in tip no 10, you can use following “heatmap” provided by Google to analyze other top performing ad placement slots. See the Image below. Ad slots with dark color are hot spots than the faint ones.

(Image: Google Adsense heat map)

18) Track all ad performance using Channels. Channels are nothing but individual ad units, which you can track for performance. Study the Adsense revenue report in detail.  Don’t keep on changing ad formats, colors and placements every one or two days. Track the ad unit placement at least for 2 weeks to judge the ad slot performance.

19) Optimize your site for search engines. SEO is the key point for high traffic websites. Moreover traffic from search engines can convert well in case of Adsense ads. Users coming from search engines are clicking more on your Adsense ads than regular readers.

20) Ads placed in-between the content perform well. But keep in mind this can be annoying to your site readers. So avoid too much of blended ads in content.
If you have small posts then put ads at the top of the page content. If you have big post then ad units placed at the bottom or middle of the post can perform well. Do not use skyscraper ads in post content.

21) Test, Test and Test to work it best!!!

So integrating Adsense ads into your site content is the key point for high revenue from Google Adsense.

I am sure if you read every tip carefully and follow these tips you are not long away from doubling your Adsense revenue.

SOURCE: etechbuzz.com

20+ practical and ethical tips to earn more revenue from Google Adsense: Part 1

Making money online is the hot trend nowadays. In coming days I am sure you will see many working professional quit their day job and seat at home in their pajamas writing some blog posts to make their living.

There are tremendous opportunities to make money online. Currently Google Adsense is the best 

option for most of the publishers. Some basic optimization tips can double your Adsense revenue. Two sites having same traffic can have huge adsense revenue difference depending on the ad optimization.

Follow these simple Adsense optimization tips. Experiment for at least two weeks to see the results. Believe me I am not exaggerating because I am experimenting with Adsense on my different sites since long time and these are nothing but some practical and ethical tips to increase your Adsense revenue.

This is hard core material about increasing the Adsense revenue and not possible for anyone to double the income just overnight. I am not promoting or supporting any tricks to fool Adsense code.

Before beginning the tips story let’s have some Google policy recap:

According to Adsense policy don’t do these things:
1) Do not click on your own Adsense ads by any way.
2) Do not increase Adsense ad impressions with some automating tools.
3) Don’t ask others to click on your ads.
4) Don’t alter the Adsense code other than fonts and colors.
5) Don’t put Adsnese code on adult or prohibited content.

Now you know the things that are against the Google Adsense policy.

Here are some simple and “any one can follow” tips to optimize Adsense ads:

1) Blend your ads effectively with your site theme. Match your Adsense colors with your site colors.

2) Do not use borders to your text ads. Ads without border and matching background with site background color always perform well over other ad units.

3) Have some Ad color themes that perform best with your site. At least 2-3 well performing ad color formats should be ok. Rotate your ad units with these color themes. This is just to avoid Ad blindness.

4) Use link units in your site. Link units near site navigation links can perform well. Other advantages of link units are – you don’t need too much Ad space on your site and link units are not annoying to users.

5) Use Google site-specific search box with Adsense. This is the best option other than content targeted ads. You have option to select ad location on your site search result page. Put Adsense ads at the top and bottom of search result page. The best location of Google search box is – top right corner of your site.

6) Place 250×250 size Ad unit at the top of every page or post. If you are using WordPress hosting then 250×250 text or image ad option should perform best for every site. Don’t forget to align this ad unit at right or left side of the post content as shown in the image below.
Use the <DIV Style> tag to align this ad unit. See more details on how to align Adsense ad unit at left or right of post content.

(Image: Position of Ad units and Search box)

7) Prefer Text ads instead of image ads. This will increase probability of more user interested ads. I will to suggest keep the text and image ad formats for your site. Use text and image ad format for following type of ad formats:

250×250 Square
160×600 wide skyscraper
336×280 large rectangle
300×250 medium rectangle
These are best performing ad units and will also increase your ad inventory.

8 ) Use section targeting to target ads relevant to your site or page content. Section targeting code is nothing but code tag provided by Google to direct their crawler to show relevant ads to page content. Use section targeting code on each page.

Here is the sample section targeting code:

– google_ad_section_start –
Content you want to target.
– google_ad_section_end –

If you want irrelevant content to be ignored, then use following tag:
– google_ad_section_start(weight=ignore) –

More details on section targeting can be found here.
Section targeting will increase ad relevancy and thus CTR.

9) Ad placement is important. Place the Adsense ads above the main fold, means user should see your top performing ad units without scrolling down on your site. This will increase Ad CTR.

10) High performing ad slots: Top of left sidebar and top of individual post. Try these ad slots on your site. Use link unit (obviously with blended color) at the top corner of left sidebar and 250×250 or 336×280 Text and image rectangle ad unit in your post content (Align at left or right side of post content).

Read more: etechbuzz.com