Making Money from Your Website with Google AdSense

By Randy Duermyer

Google AdSense is the Google program where you can host pay-per-click ads on your Website. When someone clicks an ad, you earn money. Simple as that.

Is it really as easy to make money with Google AdSense as many would lead you to believe? Now that I've become heavily involved with managing Google AdSense programs for my clients, I can see it's not all play and no work.

Unfortunately, a lot of people bought into the idea that there was a lot of easy money to be made and they are now finding out they aren't making nearly as much as they thought they would. Additionally, Google has a lot of prohibited practices when it comes to AdSense, and too many Webmasters are finding out they violated Google's policies after the fact - often because they never bothered to read the AdSense policies in the first place.

Webmasters must not only comply with AdSense policies, but their Websites must also comply with Google's webmaster policies.

Prerequisites for Making Money with AdSense

To make money with Google AdSense you need plenty of traffic coming in to your site or there won't be anyone to click the ads. Website promotion techniques, especially search engine optimizationand article marketing will bring more traffic to your site. You also need to have content that will attract the ads with the highest Pay Per Click (PPC) rate that are relevant to that content. Then, you need to lay out your web pages so the ads blend in with your site. Studies have revealed that people who visit sites that contain ads that use colors that are not in harmony with the actual Web site tend to develop "ad blindness". Meaning no matter how much traffic comes into your site, chances are no one will click the ads because they'll be ignoring them. If no one clicks, you make nothing.

Dealing with Competitors' Advertisements

If you offer products or services on your Website, the first thing you'll notice when you begin hosting PPC ads is that many of the ads are coming from your competitors. Therefore, you'll want to put ads on pages that aren't earning you any money, or do like I did and not put ads on your site until you're so busy anyway you'd rather make a few dollars off of your competitors than to continue turning business away with nothing to show for it.

Google AdSense allows you to specify up to 200 URLs for sites you want to bar from placing ads on your pages. The problem is that most times you won't know the competitors are out there until their ads appear.

Google Money Making Ad Options

Google offers three ways to make money from them:

• Google AdSense for Content - A variety of size and shape ads for placing in your content are available. These can be text or image ads or both - you specify what you'll allow. Ad units are full ads. Link unitsare simply a strip of text links that your visitors might want to click. Google allows you to put up to 3 Ad Units and 1 Link unit on each page of your Web site, provided you follow its policies - both for AdSense and for Webmasters.
• Google AdSense for Search - This places a search box on your Web site. When a user enters a term and conducts a search, a search results page opens, that hosts more pay-per-click ads. You can customize the color scheme of the search results page to harmonize with your web site.
• Google Referrals - Here you make money by referring visitors to use a Google product, like AdSense, AdWords, the Google Toolbar and other Google software. Just like Google AdSense for Content and AdSense for Search, Google generates the code that you paste into the desired location on your web page. You can choose from a wide variety of buttons and text links of different colors. As an example of how Google Referrals works, if someone goes to your site and clicks the link and signs up for an AdSense account, when that person earns a $100 from Google AdSense and receives a payout from Google, you'll also receive $100 for referring them. This is a great idea to me, because you can be the world's worst Google AdSense advertiser, but if an ad dynamo happens to visit your site and uses your referral link, you can make money anyway!

Google AdSense Payments

Google will not issue an AdSense payment until your earnings exceed $100. Unfortunately, there are loads of Google AdSense Forum entries about website operators who accumulated $90 or more in click through earnings only to get banned from Google and not get paid anything at all before they ever reached $100. This may be because Google doesn't take a close look to see if you're complying with their guidelines until it comes time to pay you. So yes, there's a lot more to the story than meets the eye.

Other Programs Besides AdSense

Yahoo and MSN have similar programs, although those programs aren't as well-developed as Google AdSense and there aren't as many available advertisers to display ads on your site. The fundamentals for making money are the same: You still need plenty of traffic, you still need high-paying ads, and you still need to design your site to harmonize with the ads to get people to click.

SOURCE:  about.com

3 Easy Ways to Make More Money From AdSense

By Rahul Kuntala

Google AdSense is one of the effective ways to earn money from your blog(s). Without having much traffic to your blog, you can’t make decent money from it.

The secret behind earning more money with AdSense is to building websites that target and attract a market. Once you have got enough traffic, AdSense is made for monetizing them.!!

I will explain it more clearly – place the ads related to your niche, so that there is a lot of chance to get them clicked by your readers/visitors. But, how can you put relevant ads??

Simple, keep your content relevant, everything should be relevant to your blog’s topic, your headings, titles etc and make your blog popular.

Because Google crawlers will check your blog and serve only the relevant ads to your blog. Certainly you will get more clicks, more money then. Because users visit your blog, just because to develop their blog – not to click your ads.

That’s why try to put relevant ads in your blog. Then your visitors automatically chase the ads!!

How can you make money from AdSense?

Every time a visitor of your blog clicks on any one of the ads displayed by Google, you earn a piece of the profits. How much of the profits? Actually, Google recently announced that they pay out you around 80% of what Google earns.

You can earn through AdSense in multiple ways by CPC, CPM etc. I don’t go further about these terms now itself because this article is concentrated on how to make effective AdSense earnings in best possible ways. But you should at least know what a CPC means.

What is CPC?

The cost-per-click (CPC) is the amount you earn each time a user clicks on your ad. If you want to make a decent amount from AdSense, follow these simple, yet effective tips.

There are few factors through which you can earn more money from AdSense – which are mentioned below. The very first one is by optimizing your ads.

#1. Optimize your ads: 

Optimize your ad units as much as possible to get users attention. Optimize your ads by using the following methods.

(I) Position your ad units carefully: 

Location is everything. Make your ads effective by placing them in most visible places of your blog, put them where your visitors more likely to engage. Know your blog’s heat map (best places of your blog).

According to Google itself the most profitable ad units are 336×280 large rectangle,  300×250 rectangle and  160×600 large skyscraper. Keep in mind that, Sidebars and leaderboards at the top are often ignored.

Place your ads nearer to the images: Why?? Because, visitors will love to see the images first. Images attract more than anything in any blog. So, try to put your ads beside the images. Cool, isn’t it?

(II) Blend your ads: Try to use your ads in the same color of your blog’s background.

(III) Remove borders: If you have ads in the content, then remove those ads borders.

#2. Section targeting:

The best way to increase your AdSense revenue is by using section targeting. 

Section targeting is the way you tell the crawlers which parts are the most important and ensure that you get ads relevant to your blog’s content. Thus, Google crawlers put relevant ad units in your blog.

<!– google_ad_section_start –>

Your section text here…

<!– google_ad_section_end –>

Section targeting will be more effective, if you have a web page which covers lots of various topics in your blog.

To know more about how to add section targeting code in your blog, Click here

Note: This process could take up 2 to 3 weeks to crawl or re visit your blog. So, its not a fast process to notice its results.

#3. Experiment:

Test, test, test… Test everything in your blog. Test the placements of your ad units, heat maps etc. Then only you will know where to put your ad units effectively.

Make your blog design simple, the more simpler it is – the more chance of getting BIG BUCKS through AdSense.

Finally you can make really good amount by AdSense only if you have better traffic (preferably 1,000 unique visits or more)

Note: Don’t do these things being a blogger, otherwise you may get permanently banned from Google AdSense.

Suggested Reading: Best practices for laying out your site and your ads

I hope this article help your blog grow. Any suggestions are appreciated. I will be glad if you share your thoughts and how you earn from your AdSense below in the comment section.

SOURCE: learnblogtips.com

7 tips to make more money via adsense

Your humble site on the Web isn’t just the podium from which you speak your piece or a social gathering place for people interested in the same topic as yourself. It’s one of the ways you make a living. AdSense is a well-known and widely used program offered by Google for converting site traffic into hard, cold cash that can pay bills or buy fun toys such as a new laptop. AdSense is “pay-per-click” (PPC), which means that only actual clicks count for something. Mere drive-by views count for nothing. Visitor interest in ads is all. The exact revenue will depend on the types of visitors and the ads; each click may put into your AdSense account as little as a few pennies or as much as ten or more dollars. However, a rough estimate from many kinds of sites and types of visitors is that the value of each click will average about $0.20.

Build Heavy Traffic

The more traffic your site gets, the more visitors will click on the ads. This is a given, no matter what kind of visitors your site gets or what kind of ads appear on it. A site with interesting, regularly refreshed content is a site with more visitors. People like to read content from writers who know their subjects and who obviously enjoy writing about them. Write engaging posts yourself, or invite guest posters. Make it easy to read and navigate your site. These tactics and others will encourage visitors to return regularly and talk about your site to other people who may visit as well

Intelligent Placement

An ad hiding out of sight is an ignored ad. Where do your visitors look the most frequently? Look at your own site pages. Which parts draw your eye the fastest? Put the ads there. A good place is often near the top and to the right of the main body of text. Research has shown that this area typically attracts the most attention. Banner ads splashed across the very tops of pages may or may not do well, because this sort of ad placement once was so overdone that many visitors are by now completely blind to them. Ads in other places can work reasonably well, depending on how attention flows to those locations from the content.

Color Contrast

The human eye is drawn to contrasts. An ad that has a different color from the rest of the page will stand out. Naturally, a bright green ad on an all-red page will be ugly rather than appealing, but many other color combinations work well. If you’re color-blind or have absolutely no sense of good fashion, ask a friend to check out your color choices. This is a good idea anyway. What looks great to you might not look so great to other people. Bright colors can work well, if it’s possible to use them without being obnoxious. The most effective ads are those that blend into the rest of the page visually even as they stand out, because visitors subconsciously feel that smoothly integrated ads are just another part of the regular content. It’s an art.

Links, Links Everywhere

Too many links on a page will give your visitors too many ways to flee with paying a tithe. Fewer or subtler links will focus more attention on the ads as the right way to escape into the wild blue yonder.

JavaScript, Please

JavaScript in a visitor’s browser must be enabled for AdSense to work at all. If JavaScript is disabled, so are any revenues from that visitor. It’s possible to write parts of a page to not appear without JavaScript being enabled, or to use a navigation system that uses JavaScript for its best functionality. These tactics may alienate a few visitors, but that’s a small risk to take for a large return. It all depends on how you feel about what some people call freeloaders. The least pushy method is simply to implement a small script that will allow a prominent message to be shown asking a visitor to enable JavaScript for best results, but which will conceal the message if JavaScript is already enabled.

Implement “Alternate Ads”

Sometimes the AdSense servers are puzzled as to what ad to place on one of your site’s pages. In this case, they will usually place a “Public Service Ad” (PSA) instead of a paying ad. To avoid this, use “google_alternate_ad_url” in your AdSense code:

google_alternate_ad_url = "/paying-advertisement.shtml";

Test Long and Hard

All good marketers know that little differences in design can make huge differences in response rates. Test your ads. Try one design for a week, then another design for another week. If you’re not sure, experiment wildly. Make careful notes of how particular placements, colors, sizes and whatnot affect visitor responses. These notes will pay off in the long run, even if it’s a drag to keep records.

SOURCE: idevelogy.com