Why It Pays to Be Patient With Google AdSense

Have you tried the 300×600 unit on your site yet?

I finally added it to one of my higher trafficked pages (within the content) just to see how it will pan out.

The first week…

I had deplorable click-thru rates and less-than-stellar earnings.

I was tempted to take it down, but then I remembered a situation where the earnings got better with time so I decided to be patient.

Next week…

Earnings were up a bit and the click-thru rate began to improve slightly (still lower than my overall average but better).

Week three…

The click-thru rate surpassed my personal average and the Page RPM (earnings per 1,000 impressions) is also better than my site’s average.

Due to the AdSense terms and conditions, I am not allowed to reveal my CTR or Page RPM.

So What Happened?

Could this unit have attracted a placement advertiser?

Maybe.

Of course, it’s hard to really know for sure, but sometimes when this happens it’s because a placement advertiser has outbid the contextual ads that are displayed.

For those who don’t know, Placement Advertisers can bid on an individual unit on your site directly and they outbid all the contextual ads.

So imagine an AdWords advertiser telling Google…

Hey, I want to put my ad on this particular page.

In order to land that spot, they have to outbid all the other contextual advertisers — which of course earns Google and the Publisher more money.

As I’ve already mentioned, I’ve noticed this before with other new units.  They’ll start out with terrible earnings, but as the unit matures, the Page RPM (earnings per thousand views) begins to pick up.

Many times this could be due to Placement ads taking over that spot.

Understanding The Different Ads

Contextual ads are the most popular kind of ad.  These display because the content on your site is relevant to the ad.   There is an auction taking place behind the scenes and the highest bidders (along with other quality signals) win the placement.

Placement ads are not as common, but can you earn you the most money since they advertiser has to outbid all the contextual ads.

Interest-based ads are shown based on your visitor’s web surfing activities.  So if they just went to Overstock.com to do some shopping, they may see an Overstock ad on your site instead of an ad that is related to your content.

You can actually turn off Interest-based ads in your account, but I’m not entirely sure why this is even an option since my units are still showing Interest-based ads. I see them myself and I also notice earnings from “Interest Based Ads” in my account.

So that’s always been a bit of a mystery to me.  If anyone has insight on this, I’d love to hear it.

How to Check Your Earnings Breakdown

To see how much you’re earning with the various kinds of ads, go to the Performance Reports tab and click “Targeting Types.”

This will display a pie chart and reveal what percentage of your earnings come from Contextual, Placement and Interest-based ads.

Most of you will find that you earn more from Contextual ads.  If you are earning more with Placement, congrats because you are really maximizing your earnings and you’ve attracted the attention of advertisers who want to advertise on your site specifically.

By the way, to ensure your units are available to placement advertisers, always create a Custom Channel for your units and opt to target it.

Wait it Out

So the moral of the story is experiment and be patient with the results — especially if you are adding a unit to a high-trafficked page.

Remember, advertisers love pages that get a decent amount of traffic and have units in a prime location (especially if it’s a larger unit.)

So don’t be so quick to remove a new unit for low performance.  It may pick up in the long run.

READ MORE: 2createawebsite.com

7 AdSense Strategies You Should Adopt

1.  Make room for the 728×90 banner — if you can

Obviously you don’t want to crowd your site or make it look awkward, but if your experience with this unit size is anything like mine, you may want to consider opening up a spot.

I am now using this banner size on three of my sites:  WebsiteBabble.com, Flat-Stomach-Exercises.com and finally this blog.

In all three cases it performs great and the eCPM (earnings per thousand) is higher than the other sizes.  This is the only AdSense unit that has ever performed well on this blog.

Due to the Google terms I am not allowed to disclose my eCPM, but it is significantly higher than my other units.  Understand that a high eCPM doesn’t necessarily mean I’m getting a lot of clicks, but I’m earning more per click compared to other units.

2. Set your channels to “Targetable”

Doing this allows premium advertisers to advertise solely on your site if they wish.  They can outbid all other contextual advertisers and lock down a spot on your site for an indefinite amount of time.  Premium advertisers pay more for this kind of ad, so it means you can earn more per click.

3. Display ads alongside videos

I do this quite often on 2CreateAWebSite.com, and those units usually perform better than any other (even the leaderboard ads).  And if you’re wondering if this is against the terms, wonder no more.

I actually got this idea from Google.  Their optimization team ran an analysis on my site years ago and suggested I add the ads alongside my videos.

From a technical standpoint, there are a few ways to accomplish this.  It’s probably best to use CSS, but you can also use a simple table.  Yes, tables are so 1990-ish, but they still work and come in handy for accomplishing this.

So the idea is to create a table with two equal columns.  Put the video in the left column and the ad code in the right (or vice versa.)  Here’s the code for a simple table you can use.  Adjust the widths of your table, video and AdSense ads accordingly….

<table width=”600″ align=”center”><tr>
<td width=”300″>
INSERT VIDEO CODE HERE </td>
<td width=”300″> 
INSERT ADSENSE CODE HERE
</td></tr></table>

4. Create Channels

It’s amazing how many people do not setup new channels when they create new AdSense code.  How will you ever know which unit performs the best if they are all lumped together?

5. Refresh!

Every now and then I’ll do a refresh and change the look of my units… slightly.

I usually keep the background color the same because I like for it to match my site, but I may change the color of the title or URL text.  I seem to notice a slight boost when I do this.  Of course there is never any proof this is the reason, but what can it hurt to try?

6. Pay attention to your Analytics reports

If you use Google Analytics, you can sync your AdSense and Analytics accounts together so you can see how much each page is earning.

Keep track of and analyze your highest earning pages.   Are they your highest because of traffic or is there some other reason?  (Different ad placement or size.)

7. Delete under-performing units

I have not been able to confirm exactly what AdWords advertisers can see with regards to the Publisher’s stats (click through rates, etc.)  But since they can opt to advertise on our sites exclusively,  I try to keep my overall CTR as high as possible by getting rid of units that perform below my own average.

Obviously “under-performing units” will be defined by your individual average and it will be different for everyone.

READ MORE: 2createawebsite.com

Top 20 Tips To Maximize Your Revenue with Adsense - Part 2

Previously we posted the Top 20 Tips To Increase Your Google Adsense Earning - Revenue - Part 1 Where we discussed the top 10 Tips  which can maximize your Google Adsense Earning.So today we will discussed  the remaining ten tips which can boost you Adsense income

We highly recommend you to first read the First Part of this post Top 20 Tips To Increase Your Google Adsense Earning - Revenue - Part 1 as the previously discussed tips has great impact in maximizing your Adsense income.

11.Posting Google Friendly Content:

Content is the only thing which makes a publisher differ from other and this is the reason why Google Adsense also gives importance to  content.If your don't have fresh content then why some one would love to stay at your blog.If you provide the best information to your visitors then every one would love to visit your blog.

12.Creating Unique Content:

Creating unique content is the key to increase your Adsense earning.If you post the same content then the chances are very high that you may not receive the hits that you are expecting because the information which you had shared is already present every where on the internet. 

13.Selecting the correct keywords:

If you have noised this,when you are reading a certain post at any website which is using Google Adsense then you will be able to see only those ads which are related to content like if you are on Sports blog and the post is related to cricket then the ads will be related to Sports.So from this example I just want to say that selecting the correct keywords have a big role in Google Adsense.

14.High Paying Ads:

You must discover on what niche you should blog because keywords has great impact in Google Adsense. If your blog has low quality keywords then you will not get the enough revenue from Google Adsense.So make sure you post a high quality content to get illegible for displaying High paying ads

15.Regular Posting:

Keep on posting fresh and new content so your blog gets all possible ads from Google Adsense. If you failed to do so then you might face decline in your Earning

16. Maintain Good Traffic:

Traffic is most important,if you want to increase your Adsense income your blog must require good traffic.To increase traffic see our traffic tips

17.Love Google,Adsense will love back:

Never get dishearten from Google Adsense, keep your believe on Adsense, always choose Google Adsense as your first option when ever it comes to PPC (Pay Per Click) advertising. 

18.Work with Hubpages To earn more:

You can make more money with your Google Adsense account by using many popular websites like HubPages, Flickr and etc which allows you to monetize your content with your new or pre-existing Google Adsense account 

19.Block Low Quality Ads

20.Wait for the right time:

No man in the world get rich over night,so to maximize your Adsense earning you must wait for the right time.Just wait for the time when you get the maximum traffic and when you feel its time then publish your ads to get the maximum earning out of your blog.

So these were the Top 20 Tips  which can maximize your Google Adsense Revenue,These tips were highly professional you must apply these tips to see your Adsense earning flying till then peace, blessing and happy earning

READ MORE: mybloggerlab.com