Thursday, April 24, 2014

Google AdSense Tips to Help You Earn More

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The internet is constantly growing everyday. The feedback that you can get from online marketing is huge if you are competent. This can be attributed to contextual advertising, which Google AdSense is the leader.  There are almost everything you can do to boost your time and effort management techniques. I have listed a few of the stuff that will allow you to better manage your time and effort, make you stay on task, and enhance your productiveness. Be that as it can, there are numerous much more techniques you can study.
This article will give you some ideas for generating more AdSense income. Your choice of keywords is the single most important aspect that says whether or not your AdSense will be profitable. You should make sure that the keywords around your articles are very lucrative. The key here is to keep your content relevant and in sync with the keywords, so that the AdSense program is able to serve you quality ads. When you add the correct keywords to your content, you probably will get more customer clicks. You can use the Google keyword tool to discover those keywords that will get the clicks and revenue for your website.
Google, which deemed the leader in its industry developed a revenue sharing plan that many webmasters use on their websites to generate ad clicks. It is considered a wonderful way for advertisers to influence their customers and for online marketers to use as a platform to make major cash with their websites.
We like to persuade folks to continually perform a lot more simply because which puts these questions place to get higher than they believed achievable. What else could you observe inside your current web business since it pertains to that which you have got simply read?
You also need to keep in mind that ad placement is extremely important as not placing them in the right place can break you. The location of the ads, and the ways you use them, can mean a gain or a loss of money. If you want to go for a perfect AdSense block size then choose between 250 X 250 and 336 X 280. However, the ad size is really dependent on your overall goals. When you put ads on your site, you really should put them at the top of your site so that more eyeballs see it and more people will act on them. There will always be a need to assume people who read what you write, as it concerns internet marketing, know at least something about the subject. Just as a quick example of what we mean, Internet marketing coaching tips is an area that very many beginners will not have full knowledge about in the first place.
Even something as simple as setting up an autoresponder and doing email marketing requires some detailed knowledge to do it with good effect.
Our articles normally present a small number of related points to a main topic, but we will never begin to give you all that is available on any one particular topic or subject. So do learn more and get started if this appeals to you, and always keep moving forward. Do not ever think that the various techniques associated with commission shops are for the old-timers and are no longer relevant. There is never anything wrong with testing out something you have just read about, and very often you will discover that you have been overlooking something potentially profitable.
In fact, today’s discussion will be on topics that will not give you all the necessary background about them. Those who are new to online business need to remember there is always a lot more to the story in any article. If you are about to get started with your marketing, then look hard at what you have done and need to do and be sure you have all you need.
The knowledgeable person can easily take things for granted, but people with limited experience will often struggle. While it is obvious you have to learn how to do certain things, what can cause problems is proceeding without a solid base of information. Our articles are designed to be an introduction, and of course we cannot go into great detail when presenting multiple methods or ideas in a single article.
Jog your brain, clear out the cobwebs and try to use a creative approach with these methods in what you are doing now. Nothing beats experience, and that is the power of testing and giving something an honest shot. We were not holding back information to make your life harder, we can only do so much in a short article. Try keeping your ad blocks to two so your site will look less like an ad farm. Also, the fewer ads you have, you’ll get ads that pay more. We can only speculate that those who have used commission shops but did not see the gains they were expecting perhaps went forward with insufficient knowledge.
There is so much available to you from the standpoint of learning how to up your mental game. It is our belief that we create our conditions after a certain point in life, and we can learn to make more informed decisions. Another smart reason for small scale testing is so you can have some time to feel like you know what you are doing. We do not know about you, but we love testing out anything new that has good potential.
READ MORE: pr9list.com

Wednesday, April 23, 2014

Are Your Google AdSense Ads Really Worth It?

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By 

At PubCon Las Vegas back in early November, Google’s Matt Cutts warned “If you have ads obscuring your content, you might want to think about it…Do they [visitors to your site] see content or something else that’s distracting or annoying?” Many in the SEO industry had already assumed that ad heavy sites were being targeted by Panda, but this confirmed their suspicions. After Cutts’ announcement, many SEO and PPC professionals commented that this advice was a stark contrast to Google AdSense’s advice of “ads located above the fold tend to perform better than those below the fold.” So what is a lowly site owner to do?
In my opinion, if Google says that sites with too many ads above the fold are likely to be penalized, you should drop/move some of those AdSense ads. While having ads above the fold may increase their overall exposure and eventual click-through-rate, what good are those ads going to do if your site is buried in the depths of the SERPs where no one can find it?
Are Your Google AdSense Ads Really Worth It? image are your adsense ads really worth it
Every site owner has the right to try and monetize their site as best as they can. However, you never want to sacrifice the overall usability and user-experience of your site just to make a couple extra bucks now! That is being penny wise, pound foolish with your SEO. Think about it, what has more long term value for your business and your site? While acquiring a new customer takes a lot more effort and time than getting someone to click on an ad, the end gain is so much greater. Chances are whatever they purchase from your company is going to be worth more than a click on that ad. Plus, once they are your customer you have the opportunity to turn them into repeat customers and brand loyalists. An ad isn’t going to do that for you!
Personally, I don’t put any ads on my website because I don’t want to send my traffic away. After all the hard work you put into link building, why would you want to push your traffic off your site? Once someone is on my site I want them to stick around as long as possible so I can convince them to sign up for my SEO newsletter, fill out a lead form and potentially hire us as their SEO partners. To me, that is for more valuable for my business than getting a few extra dollars from AdSense every month.

Tuesday, April 22, 2014

5 Fixes For Low AdSense Earnings

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By CAIMIN
Google AdSense earnings not as high as you’d like? Clicks and profits taking a nosedive? Here are 5 reasons your ads might not be making you the money they should – and what to do about it.

1 – You Don’t Have Enough Visitors

Often overlooked by new publishers, simply not having enough traffic to your site is guaranteed to keep your earnings hovering around the disappointing level.
Even for publishers who are high AdSense earners, the actual clickthrough rates (CTR) on ads is low. It’s hard to quote an average click through rate because it varies so much from site to site and niche to niche but for most web publishers it’ll be around 1.5-3%.
That means you need fairly large numbers of visitors to start making a meaningful amount of money.
Suppose the average click on your site gets you $0.20. That means you need five clicks to make one dollar. If your average click through rate is 3% you stand to make $0.60 for every 100 visitors or $6 per 1000.
This is just an example. If your site is based around a topic where the ads pay more – and there are many topics where the payout is higher than twenty cents – you can make more money with less visitors.
But the principal still applies. A good flow of traffic is a vital part of earning revenue – whether through advertising, affiliate marketing, or selling your own product.

2 – You’re Accidentally Attracting Low-Paying Ads

Not all user clicks are created equal. Imagine two companies – one sells greenhouse seeds, the other patio covers. Seeds sell for very little. This means the seed advertiser will never pay much for an ad click because he makes very little back on a sale.
On the other hand, the patio cover advertiser makes a lot more profit per sale so it’s worthwhile spending more for ad clicks. Here are the actual figures for those keywords taken from the AdWords Keyword Tool (Adwords is the advertiser side of AdSense):
greenhouse seeds $0.51
patio covers $3.16
Most of the time AdSense displays ads based on the content around the ad unit. So if you have a gardening blog and you’ve been writing posts about greenhouse seeds you’ve accidentally been attracting low-paying ads. Writing posts about more expensive items every once in a while will boost your income as your blog starts displaying ads with higher paying clicks.
You can apply the same method to any market. Use the AdWords tool or take a look on Amazon to see which are the more expensive products or services that relate to the topic of your website.

3 – You’re in a Low-Paying Niche

An extension of the problem above is when the entire niche is full of low-paying ads. A good example of such a market is games. There’s no shortage of users wanting to play casual web-based games but the click payouts for AdSense are extremely low, making it hard to make a good income with a games site using AdSense alone.
If you’re in this situation, it might be worth look into an alternative to AdSense or making money with a completely different system like Amazon’s affiliate program.

4 – Your Ad Units Have a Low Click Through Rate

High-paying ads won’t earn you cash if no one clicks on them.
As a general rule, ads perform better when they’re above the fold – in the upper part of the page, so they’re visible without scrolling – rather than hidden lower down the page.
Ad placement is usually the single biggest factor of success with AdSense. The ads need to be in a position where your users can see them but not be so in the way they’re annoying and driving people to the browser back button.
Best Ad Sizes
AdSense offers a large selection of ad sizes but you’ll find some are better earners than others. What will work best depends on your site design & layout but here are some examples of positions and sizes that have worked well for me and other publishers over the years, so they’re a good starting point.
336×280 – Large Rectangle
300×250 – Medium Rectangle
728×90 – Leaderboard
160×600 – Wide Skyscraper
My experience has been that the Large Rectangle works the best for most sites. It’s quite a large ad block so it’s not always easy to make it fit into a site design without it being overpowering but if you can it usually works well.
Best Placements For AdSense
Best Placements For AdSense
Good places to put this size ad are near the start of your content or over to the right, so that it forms the first part of a right sidebar. These positions are also good spots to try running theMedium Rectangle.
The 728 Leaderboard often works best to the right of a left-placed site logo, either above or below a top navigation bar. Many publishers report excellent results with this size banner so if you’ve never tried it it’s definitely worth experimenting with.
If you’re using the Wide Skyscraper, you’re limited to where you can place it by its large size – that usually means the left or right sidebar. Curiously, this is one ad size that often works better in the lower part of the page, below the fold.

Experiment With The Ad Style

The default styles applied to new ad units generally work ok but you should definitely spend some time experimenting to find a look that brings in a little more money. Often a small change to the look can increase your CTR, and therefore your earnings, quite considerably.
Don’t use a border
By default there’s a border running around the edge of some of the preset ad styles. My experience has been that removing the border can increase your CTR by as much as 1%. You can remove the border by making the color the same as your page background.
Set the URL color to black
The default is green and I’ve found it changing it to black often improves the ad performance.
Make the Link Color Match Your In-Content Links
If you’re using a non-standard blue color for links within your content, set the ad units to use the same color. The idea is to make your AdSense units blend in more with the content and look less out of place.
For the same reason, set the font and font size to match your site design.
Use Image / Rich Media Ads Only
If your site content is mostly images or videos try setting the Ad Type on your ad units toImage/rich media ads only. Again, it’ll make the ads blend in more which is likely to increase your profits.
Image ads also often perform better than text ads on tech and gadgets sites.
I can’t emphasize enough how crucial ad style and location on the page are to improving click-through rates. Sometimes even a small change can boost earnings significantly. The key to success is make one change at a time, track the increase or decrease in revenue and then move on to the next tweak.
That can be a time-consuming process, so I’ve found a good AdSense theme for WordPress which does the split-testing for you is a major time-saver that pays for itself quickly.
Don’t be afraid to experiment with techniques to combat ad-blindness (users subconsciously expecting to see ads in a particular location and ignoring it).
Adding randomness to the style, media format or position of ad units can really boost your earnings. To do this, you’ll need to use some Javascript or PHP programming to switch between variations of ads or positions, or use a specialized WordPress plugin that lets you do it from within the admin area, so you don’t need to know any coding or programming.

5 – You’re Not Making Your Ad Units “Targeted”

Make sure your best-performing ad units have ad channels associated with them. It’s a great way keep track of the styles and placements that work best on your site. You can now also connect your AdSense account with your Google Analytics account to see exactly which pages generate the most revenue.
When you create your channel, make sure you select the Targeting option. This allows advertisers to more easily find your site when they’re setting up their campaign in AdWords.

Final Checklist

* Keep Building Traffic using ethical, white-hat SEO strategies. If you’re not sure you’re doing that, check out my SEO book.
* Ads Above The Fold
* Match Ad Style With Content
* Use Ad Channels To Track Performance & Add Attract Targeted Placement
* Consider investing in a specialized AdSense WordPress theme that does the split testing and optimization for you, so you can just concentrate on building traffic.
READ MORE: geniusstartup.com
 

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