When you think of the term blog, does it represent money, income to you?
Do you believe that you could make money with this new craze? Well let it be known that, yes, people really are generating more business to their companies and they are making money.
When it comes right down to it, blogging can easily enlarge your net authority, and increase credibility and market value. Some people even claim that they are only in business because blogging has made it possible for them. They also claim that the business they have gotten has increased significantly as a result of it. The object is to have a niche and to keep everything small. If you are looking for a range of view or balance you will find yourself lost in the shuffle.
The general premise of a blog is to sell an idea. Anyone who makes blogs is not merely asking for money because of the blog itself, the ideas are the star of the show and the blog is merely the vessel to transport it to the clients. It is one of the best ways to gain reputation in business networking, this in turn leads to more business and finally to what you have been striving for, which is profit.
They are kind of like a tool that you need to transport information in short bursts, so as to not confuse or overwhelm the customer. By keeping them short, many business people believe that the original message or core idea remains intact.
There is thought among the net industry that far more intangible ideas and products are being peddled online these days. This in turn decreases paid content value, rerouting the connection between the business and the client is the primary goal. One of the best methods to date, to generate business and profit is to employ a good blogger. Bloggers have a way of gaining trust. They also can capture the market with the use of strategic reputation.
Microsoft is one of the leading employers of the blogging trend, and uses the blogs on all their sites and sales pitches. Microsoft feels that if they have multiple blogs that give small portions of information and tid-bits, of needed content.
They can reach a broader market and keep people informed on what they are doing in the business and any market adjustments that may come your way. If more companies go this route, you could easily see a change in the face of business.
Faster communication between client and company, more precise information packets that are not stressing to understand, and an overall cleaner appearance are the goal with the blogging industry. These little vessels of information just may be here to stay.
Friday, July 28, 2006
Thursday, July 27, 2006
Adsense Professional | Michael Cheney
Some adsense tips about ad format and placment to selecting the right keywords from an adsense professional Michael Cheney
- The first thing you need to get right with AdSense is the correct ad format. That means the size of ad, the shape of ad and the colors that you use. Everyone knows that the more you can blend your ad into your websites color scheme, the more clicks you'll get. You need to make your ads look almost as if they're not actually ads. You're not trying to trick people, because with each of the ads Google itself will have the description 'Ads by Google' so people will know they are adverts. Your job is to make your ads fit in so well with your website that people don't fall prey to what is called banner or advertising blindness.
Some formats that work best are the skyscraper formats and also the 728 leaderboards and larger formats. If you use these formats, you should try and make the linking text for the headline to be the same color as other links on your website. Also if you have the text of the actual URL, you'll notice that at the bottom of every ad is the actual web address. If you make that web address on AdSense the same color as the description text, that also works very well. What that does is make the headline of each ad actually jump out from the page and it encourages people to click on it. That's another way you can get more people to click on your ads.
The other thing that you can do is to research the highest paying key phrases. You probably have a website full of content already and you've placed the AdSense code onto those pages so that you can start getting revenue every time somebody clicks on an ad. Now that's fine, but what you can start to do is actually create and find content and key phrases that produce the highest paying ads.
Now I know for a fact that from all the clicks that I get there are some that generate a couple of cents per click, but there are also ads on my site that actually produce several dollars every time someone clicks on them. The key to making it big with AdSense is to get your hands on those high-paying keywords. You can find some of these out for free, but as with most things you get what you pay for. Free lists aren't worth anything and they definitely aren't worth your time.
Friday, July 21, 2006
Expanding your Keyword List
The essentials of keyword selection, begins with this - expanding your keyword list.
- Start by drawing up a list of words and phrases that relate to your company, your products and services. Ask other people to help as well, for example, staff members, friends, family, and anyone else you can think of. If you are in the position to do so, find out directly from your existing customers.
It is important to recognise that the most suitable keywords are not necessarily the ones which you think are the best, but those which will bring you the most customers. The keywords you want to focus on are the ones which people type into the search engines when they are looking for the information, products or services which you have to offer.
If you have access to your server logs or a web statistics programme you may be able to find out which keywords visitors are currently using to access your site. You can capitalise on this information by optimising your pages to further promote the products and services that people are already interested in.
Another approach is to learn from your competitors. If you already know who your competitors are take a look at their websites to determine which keywords they are using. Or try searching in Google or Yahoo for the products and services you offer to see which websites appear at the top of the search engine results. This way you can learn from companies who are already leading the field.
Tuesday, July 18, 2006
Adsense in RSS
With the growth of blogs and RSS feeds you’re starting to see adsense included in the feeds now. IMHO this doesn’t work, and here’s why:
I know people like being able to read full postings in their feed reader, and there are at least a dozen other reasons for full posts from pleasing your users to mobile offline computing, all of which are completely valid. However if your website depends on generating adsense revenue to survive, then bring them to the site and show them the ads there.
Source: Graywolf's SEO Blog
- You only get to place one ad unit.
- You have no control over finding the ’sweet spot’ for the ad unit.
- The ads are usually poorly targeted (this is getting better).
- People develop ‘banner blindness’.
I know people like being able to read full postings in their feed reader, and there are at least a dozen other reasons for full posts from pleasing your users to mobile offline computing, all of which are completely valid. However if your website depends on generating adsense revenue to survive, then bring them to the site and show them the ads there.
Source: Graywolf's SEO Blog
Wednesday, July 12, 2006
AdSense Tip #4
Write a new page every day
One of the best tips is to add a new page to your web site every day. The more content you have, the more visitors you will get. Put an Adsense unit on each and every content page of your site. But where? You will find more about that from the next AdSense tips.
Adsense tip series: #1, #2, #3
One of the best tips is to add a new page to your web site every day. The more content you have, the more visitors you will get. Put an Adsense unit on each and every content page of your site. But where? You will find more about that from the next AdSense tips.
Adsense tip series: #1, #2, #3
Tuesday, July 04, 2006
Keyword Demand
Here are some examples of researched keywords how they are in high demand and that it is nearly impossible to be seen if you have something in such high demand.
- 1. Demand/supply ratio. There were 289,000 searches for "fishing" last month, but could you compete against the 35,000,000 results on a Google search? "Bass fishing tips," with 3,700 searches, and 31,000 results is a more likely winner.
2. Total supply. For "dirtbagging," Google shows 240 results, and there may be 20 searches monthly for the term. It was easy to get on the first page of results. On the other hand, a keyword with a demand of a million, and a million search results has a better ratio, but can you really get in the first few pages of results? Whatever the ratio, you have to be able to compete against the supply. If you are on the tenth page of results, virtually nobody will find you.
3. Type of keyword. Getting good search engine placement is one thing, but what type of visitor are you getting? Who is more likely to buy something from you or click on your affiliate links, a searcher for "fishing stories," or "fishing poles." If I was selling gear, I think I'd be happier with half as much traffic for the second term as the first.
4. "Odd" keywords. I optimized my site http://www.IncreaseBrainpower.com for "brain power," and later found there was even more traffic for "brainpower." Both, by the way, are in the dictionary. Look for odd search phrases, but be careful optimizing for misspellings and bad-grammar keywords, if it might hurt the reputation of your site.
5. Value of keyword ads. If you rely partly on Google Adsense for revenue, you may want to consider the ads that will be diplayed for a given keyword. Poetry pages will get you about $0.04 per click, while surveilance cameras can get you $2.00 per click.
Monday, July 03, 2006
AdSense Tip #3
Keep your website focused on a theme
Use the keyword suggestions to enhance your web pages and to build theme-based content. And also try to get your keywords into the anchor text of your incoming links as much as possible. Don't forget that Google AdSense is keyword-targeted advertising: Google AdSense bases its advert topics on your websites content, this means that content-rich websites of a popular topic should attract a large amount of ads.
Use the keyword suggestions to enhance your web pages and to build theme-based content. And also try to get your keywords into the anchor text of your incoming links as much as possible. Don't forget that Google AdSense is keyword-targeted advertising: Google AdSense bases its advert topics on your websites content, this means that content-rich websites of a popular topic should attract a large amount of ads.
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