Adsense Professional | Michael Cheney

Some adsense tips about ad format and placment to selecting the right keywords from an adsense professional Michael Cheney

The first thing you need to get right with AdSense is the correct ad format. That means the size of ad, the shape of ad and the colors that you use. Everyone knows that the more you can blend your ad into your websites color scheme, the more clicks you'll get. You need to make your ads look almost as if they're not actually ads. You're not trying to trick people, because with each of the ads Google itself will have the description 'Ads by Google' so people will know they are adverts. Your job is to make your ads fit in so well with your website that people don't fall prey to what is called banner or advertising blindness.

Some formats that work best are the skyscraper formats and also the 728 leaderboards and larger formats. If you use these formats, you should try and make the linking text for the headline to be the same color as other links on your website. Also if you have the text of the actual URL, you'll notice that at the bottom of every ad is the actual web address. If you make that web address on AdSense the same color as the description text, that also works very well. What that does is make the headline of each ad actually jump out from the page and it encourages people to click on it. That's another way you can get more people to click on your ads.

The other thing that you can do is to research the highest paying key phrases. You probably have a website full of content already and you've placed the AdSense code onto those pages so that you can start getting revenue every time somebody clicks on an ad. Now that's fine, but what you can start to do is actually create and find content and key phrases that produce the highest paying ads.

Now I know for a fact that from all the clicks that I get there are some that generate a couple of cents per click, but there are also ads on my site that actually produce several dollars every time someone clicks on them. The key to making it big with AdSense is to get your hands on those high-paying keywords. You can find some of these out for free, but as with most things you get what you pay for. Free lists aren't worth anything and they definitely aren't worth your time.

By: Michael Cheney || Source: GoArticles