We’ve all seen those sponsored links with headlines like “Get [keyword] Here!” The thing is, what if you searched for “dead bodies,” only to find an eBay ad selling dead bodies for as low as $23.99 apiece? These often goofy-looking ads exemplify poor use of an AdWords feature that’s actually pretty nifty: dynamic keyword insertion. Read the rest of this entry »
Friday, September 01, 2006
AdWords Tips, part 3: Dynamic Keyword Insertion
We’ve all seen those sponsored links with headlines like “Get [keyword] Here!” The thing is, what if you searched for “dead bodies,” only to find an eBay ad selling dead bodies for as low as $23.99 apiece? These often goofy-looking ads exemplify poor use of an AdWords feature that’s actually pretty nifty: dynamic keyword insertion. Read the rest of this entry »
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