5 AdSense Tips to Boost your CTR by 500%

by ActiveMastermind

1. Epic content

This is one of my favorite tips: great content brings you more money. Instead of creating useless sites “made-for adsense”, just take some more time to build awesome content for your blog.

Writing epic and quality content is the way to go. Another advantage of having great content is you can leverage on better SEO because your stories get a lot of signals and SEO juice when they are naturally shared over the web. This way your posts can rank higher in SERP and get high quality clicks.

Another advantage having nice content is it allows AdSense to better target ads for your audience giving you more relevant ads, boosting your overall earnings.

2. Ads placement and sizes

One of the thing you must understand is you have to test different positions, placements and combinations. Don’t just put AdSense banners/text on your blog in random positions, this will decrease the CTR and earnings. What you need to do is trying different ads sizes, different colors and types and see what works better for you.

Another thing to do is following Google suggestions. sometimes you may receive emails from AdSense that will tell you to make a few changes in ads (types/sizes). What i can tell you is: do that because it works.  the key thing here is test and test again until you reach a good placement and good converting ads.

Modify the ads tile in a bright blue color rather than the standard blue color. Almost all AdSense enabled websites use the standard blue color and users got accustomed with it. Changing in a bright blue color let your ads stand out from the rest of the content and from usual ads.

The ads font should be bigger than the post content. This also put ads in front of users in a more efficient manner, making them prominent from the content itself.

Just target USA only traffic. This is the best traffic and AdSense pays you more earnings if you only deal with USA quality traffic. If you bring traffic worldwide, you are not going to earn a lot of money because payouts are lower. Dealing with USA traffic increases your CTR and you make more money.

For homepage:

For posts:

Best practices for ad placements

3. Remove unwanted ads

If you have a lot of pages / posts, just remove all ads from posts that don’t convert or have a very low CTR. If you do this, you should see a general improvement because clicks are not wasted through crappy posts but they only go to relevant content and high quality posts. You can easily check your stats via Google Analytics. This is a good WordPress plugin to manage almost all aspects of ads: Ad Injection

4. Internal linking

This is a trick bloggers sometimes use to keep users for longer time on their blog. Internal linking gives you more SEO juice (if done correctly) but… you also get more ads exposure by presenting users more ads on other places of your website. So if users didn’t click on your previous post, they might be interested to click a new ad on a different post, because it may be more relevant to what they are looking for.

Using internal linking gives you 2 advantages: 1) Overall SEO improvement. 2) Ads get additional exposure with more (likely) clicks. Doing this on a regular basis and making blog structure optimizations, can definitely help increasing the CTR.

5. Heat Maps

Using heat maps gives you a clear image on where users click when visiting your website. You can see exactly where clicks go, which sections of the blog are clicked more than others and statistics. Google Analytics offers an integrated  in-page analysis, use it. There are also a few cool plugins/scripts to use likeHotSpots plugin, ClickHeat, Crazy Egg, very powerful:

6th hidden Tip

Now suppose you have 3 ad units, check their CTR, all you have to do is to let the ad which gets the higher CTR to load at first.

In other words the ad which gets the best CTR must be loaded at first on the blog. Just make changes to your blog and setup ads in the right order accordingly. This should boost your CTR very quickly.

SOURCE:  activemastermind.com