How To Increase Your Blog's Earning Potential with Google AdSense

By Susan Gunelius

1. Determine your blog's primary focus.
   Google AdSense ads are most effective when they are served to people who are interested in the products and services those ads offer. With that in mind, Google AdSense tends to work best on blogs that are about niche topics such as a specific product or hobby. Consider how you can make your blog's topic more focused to better attract specific types of readers and specific types of ads.
2. Write consistent and focused content.
   Google serves ads based on the content on each of your pages. The more focused your content is on each page, the better Google can determine which ads are the most relevant to your readers. Write consistently and stay focused on a specific topic to increase the likelihood that Google will display ads on your blog that your readers are apt to click on.
3. Work to increase your blog's traffic.
   The more visitors to your blog, the more potential for clicks on your Google AdSense ads. Work to increase your blog's traffic to boost your chances for ad click-throughs. However, keep in mind that if you write focused content, the ads on your blog will be relevant to that content. The traffic that comes to your blog needs to be interested in your blog's topic and your content, or they are not likely to be interested in your corresponding Google AdSense ads. Work to drive traffic but make a concerted effort to find traffic that adds value to your blog.
4. Research and test keywords.
   Google serves ads through its AdSense program based on keywords. Advertisers bid on keywords relevant to their businesses. Some keywords are more popular than others and therefore, drive higher bids. Higher paying keywords also mean higher payouts to you when your readers click on them. The ads served on your site are determined by the content on your site. If you're writing about topics related to higher paying keywords, then you're likely to earn more money from your Google AdSense program than if you wrote about topics related to lower paying keywords.
5. Test Google AdSense ad positions on your blog.
   You can display Google AdSense ads just about anywhere on your blog. Test a variety of positions on your blog to determine which work best for you in terms of generating click-throughs and maximum revenue.
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