Adsense Secrets

Pst! Wanna know some Adsense secrets? The only secret is that there are no secrets per se!

Do a search for Adsense secrets and you will be bombarded by a myriad of ads by trying to sell you the answers to making lots of money with Adsense.

Before you buy anything, my advise to you would be to do some research on a search engine and a bit of common sense. There are literally hundreds of forums where you can pick up valuable information, as well as hundreds of articles that have been written on the subject of Adsense.

Most of the answers are out there for you to find it you will put in a little bit of work. If you buy any of the ebooks available out there, you might find one little nugget of information that you may not have seen anywhere else, but I promise you: most of the time everything is out here on the Internet - all you have to do is search for it. Here are some of the search terms that I personally have used with great results:

increase adsense income
increase your adsense income
adsense experiments
adsense adsense tricks
adsense tips

What I can tell you from my own experience is this:

1. Ads at the top of the page and on the left of the page perfom better than any other ads. (Take a look at the "heatmap" from the Google link below)

2. Ads without background colour and borders perfom better than ads within borders with background colour.

3. Ads within content pages perform better than any other ads.

4. A search box on every page gives you another chance for earning Adsense income.

5. A blue link at the top of the ad, the ad in black, and the url also in black so that it blends in with the ad copy - also tends to perform well. A black url makes the link stand out and gives you a better chance of someone clicking on it.

Google has brought out some great Adsense optimization tips. You can read it here: Google Adsense optimization tips

Experiment with your settings and see which brings you the best results. Google's reporting has become a lot better in the last month or so, so you should instantly be able to see which ads result in better CTR.

To increase your site traffic, which obviously will increase your Adsense income, the best way to get traffic is to have fresh content at your site. Write your own articles and submit it to article directories like Go Articles etc. To find more article directories, just do a search for "free article directory submissions" on a search engine like Google.

Another way would be to publish articles by other authors that are relevant to your site content. You can find free articles all over the web by once again doing a search for e.g. "free site content".

Do this on a regular basis and watch your traffic (and your income) increase.

How to Double Your AdSense Income Instantly

In this article I want to give you a few simple ways to dramatically increase your AdSense income.

The bottom line:

To increase AdSense income all you must do is increase the number of click thrus you receive.

There are two ways for you to increase your total number of click thrus. You can either increase your website traffic or you can increase your AdSense click thru rate. Now, getting more traffic would be great, but let’s be honest increasing your web site traffic is much easier said than done. So, let’s focus on increasing your AdSense click thru rate instead.

4 Tips to Increase Click Thru:

Match your AdSense to your website:

You want your AdSense ads to appear as seamless as possible. Your goal is to match every aspect of your AdSense ads to the theme of your website. What you want to do is remove the borders from your AdSense ads and match the background color of the ad to your website. Additionally, you want to match the color of the AdSense links to the rest of the links on your website plus choose an ad format that makes the ads look seamless.

For example, if your web site has a white background and the default color of your hypertext links is blue you will want to remove the border from your AdSense, make the background white, choose either a square or a rectangle as your ad format instead of a skyscraper or banner, and yep you guessed it… make the links blue.

Placement Matters:

Where you place your AdSense ads is just as important as how they look. Luckily, there are only a few concepts that you need to worry about in order to increase your click through rate.

The more white space around your ads the better
The closer to the top of the page the better
The closer the left of the page the better
Follow these concepts and I can assure you that you will see an increase in your AdSense click thru rate. (It really is that simply!)

Google Search:

Now this is one that I rarely see webmasters take advantage of. The Google AdSense program gives webmasters the ability to add a Google search box to there web site.

Why should you use this function?

Well, when a website visitor chooses to use this search box from your website your AdSense ID will be imbedded in ALL of that visitors Google searches. If that person does 1 search or 50 your AdSense ID will still be imbedded throughout process.

Why is this so great?

If that visitor clicks on any of the sponsored listings while surfing from your web site guess who makes money. YOU! If they hit the back button and click on another ad guess who makes money? YOU! This is absolutely huge. Through this function you now have the ability to earn multiple click thrus from the same visitor on the site visit. Please don’t overlook how powerful this is. Besides, most of your website traffic will just be browsing anyway, so I why help them find what there looking for and make a little coin along the way?

Tracking:

Just like any other type of marketing, you won’t know what’s working the best for you on your web site unless you track the different things that you’re experimenting with. Set up a few Google AdSense channels for the different ads that you’ll be placing on your website. Then just see which channels are working the best and stick to those.

That’s it!

Follow the tips above and I can assure you that you will absolutely double your AdSense click thru rate and your AdSense income. The best part about the four tips I’ve shared here is that you can put them into action immediately and see how they will work on your website right now. Who knows… you could be making twice as much by tomorrow by just making a few simple tweaks here and there.

Good Luck!

Are Articles Needed for Google Adsense Cash

The main secret behind making money from Google Adwords/Adsense program is content. There is no shortcut. Content is the first step behind any successful money making website.

There is nothing more rewarding than receiving the check of hard earned money. You must have seen thousands upon thousands of online testimonies of how they 'got rich' from Google Adsense and how they make thousands per week. Some of these stories are not entirely false.
The main secret behind making money from Google Adwords/Adsense program is content. There is no shortcut. Content is the first step behind any successful money making website. Of course, there is SEO-ing, but content is what drives the potential customers to your site. How much you are willing to invest will determine how much you will make per month, but it is possible to make money without spending a dime.

First of all, you will need a website. Assuming your content will be purely textual (since Google spiders crawl on text/keywords), you may either get a domain and hosting or choose to post to a blog, or you could sign up for free ad-supported website. It is recommended that if you plan on making money from your website, you ought to get a website with your own domain name, after all, ad supported hosting defeats the purpose of your money making; plus, you want your website to appear as professional and less congested as possible.

Now that you have a website, the next step is getting content for your site, but we'll get to that at the end of this article.

Now that you have a domain name and a niche, you will have to sign up for the Google Adwords Program. Note that Google Adwords enables you to get paid for advertising and Google Adsense is when you will have to pay for advertising.

Now that you have your domain with efficient hosting, and your Adwords account, you will need to build your site. If you are already a site-creating guru, then you are a step ahead. If not, creating your content site is not purely throwing out HTML pages. Sooner or later, content is going to keep growing and you may either get an efficient content manager or get hired help. Traffic makes the difference between you making money or you not getting a dime. In order to get traffic, you can either optimize your website or get traffic by spamming. Now, remember that spamming will not get you repeat visitors, and will give your business a very bad reputation, plus, spamming may cost your website not to be listed on search engines, and Google has the right, under the 'Terms and Conditions' to revoke your Adwords account. You definitely do not want to start from scratch.

Traffic can come by word of mouth and efficient SEO-ing. SEO is an enormously broad topic that ranges from content, link popularity, link exchanges, keywords, web description, etc., to website rankings and so on. In order to remain on the top of your niche, you will need to always want your customers coming back. In order to keep that traffic flowing, you will need to keep content coming fresh and keeping your site constantly optimized and up to date. You will need to be aware of most common spider crawling techniques and use it to your advantage.

Another most common made mistake in getting website content free and cheap is to copy other websites or repeat the same information (if you have more than one money-making site). This is a bad move! Search engines will see this duplicate content as spam and remove it from searched results. Also, if you copy and paste content that is not yours and/or of public domain you will be infringing copyright. Copyright infringement is a crime.

As far as content goes, you can hire help to write articles or you can conveniently buy articles in bulk. Bulk articles are normally distributed by renowned companies and usually are more cost-efficient. Bulk content is also good if you are thinking of expanding your site. A renowned company that can help you with content and marketing strategies is the Myrdhinn's Marketing Madness. There are thousands of articles in different niches and since it's from a trustworthy company, you can always return for new quality content.

Remember that signing up for Google Adwords is free. If your website gets rejected at first, don't worry. Just build your site and re-apply. As long as your website is legitimate and is not an 'about-me' site, you are more than likely to get approved. Plus, having an Adwords account opens you to the Google community and you can increase your PageRank dramatically.

For more information , please visit:

http://www.myrdhinn.com/members/davidj/articlesfree.html

Good luck on your first check!

Adwords Google Secret – Make Income Very Easily With SEO

I am about to reveal a way to make a great monthly income without much more than 3-5 hours of work a week. You can easily boost your income faster than you could ever imagine by using my adwords Google secret and using SEO(search engine optimization).

This is what you do. You start using articles that are written by authors of free content sites, like my articles. They are all optimized to get a high ranking for a specific keyword on Google. This will allow the webpage we are going to build to get a high ranking as well. You will get hits this way.

All you do is use the article, without changing it and you must include the author bio box or you are not following the guidelines and you can get in a lot of trouble. Surround the article with Google adsense for content ads. You can use up to 3 blocks of ads per site.

This will give you a webpage that is optimized to get hits every day and when people visit the site they will click on your Google adsense ads and you make money. Some ads will even make you as much as $30 or more per click. You can easily build a nice monthly income with this method.

Now let’s throw in Google Adwords and make even more money. You can pick very cheap keywords on Google Adwords that will make you more money when people click on your ads. You need a keyword tool like good keywords and you will need to build large lists of hundreds of keywords that have something to do with the subject of the webpage.

Then, you can plug these keywords into your Google Adwords campaign with a maximum bid of $0.05. If they do not activate for that price they are a waste of time and you can delete them. The idea is to pay $0.05 for a click on your ad that will bring you a visitor that will click on your Google Adsense ads that will make you more that $0.05.

This is a very easy strategy to create a monthly income. Think about this way if each site you build makes you $25 a month then you can easily build a huge amount of money by putting up 20 sites a week. That would be $500 a month that you would be able to build every week. Plus it will continue to come in because your sites will be ranked on search engines.

Get all the secrets to SEO and start building incredible traffic today. Go here for more information =>SEO Elite

Get all the secrets to using Google Adwords to build a huge amount of wealth. Get the secrets here =>Adwords Miricle

How Not to Get the Dreaded Termination Email from Google

Recently Google went on a banning spree. Hundreds, possibly thousands of webmasters got a short email from Google’s Adsense department informing them of their account’s termination. One only has to look through any popular webmaster message boards and tales of woe abound from those cast off the island.

The cleaning up of the Adsense publisher base seems to have given rise to alternate Adsense programs. Some of these, while boasting better payouts, might not have the same ad quality as Adsense. If you’re no longer a part of Adsense or just want to try something new, you can find some of these alternates in a downloadable format on my site or on the web by searching.

There are ways to prevent your account being terminated. One should always familiarize themselves with Adsense TOS (Terms of Service) and send Google and email on any situations you’re unsure about. Some of the better known ways to avoid termination are:

* Check your server logs frequently for any abnormal activity. If you’re using cPanel, I recommend AWstats. Looks for abnormal spikes in traffic on days and compare against your CTR on Adsense. Anything that looks fishy ask Google to investigate. You might want to offer the use of your server logs for their investigation at the same time.

* Use monitoring software to track clicks on your site. You can get this free by searching online. There are a few out there. I’ll compile a list of the more popular ones in a later entry. You can use this to help Google get rid of click fraud by catching suspicious activity first and reporting it to them.

* Don’t click on your own ads or encourage others to do the same. Goes without saying. Also avoid checking your Adsense account on public machines or from behind a proxy with any number of users. Should another user on a public machine click on your ads then it registers as an owner click since the IPs are the same. Same goes for machines behind a proxy. Lets say you work in a company with a few hundred users and have an internal network. In all likelihood the external IPs are a small range. This means that Google will see only the IP addresses that are assigned by the company’s service provider. If anyone else on that network clicks on your ads, you stand a chance of being banned as Google will see the clicks coming from the same place.

* Don’t put Adsense ads on empty pages or with adult or gambling content. Again, self explanatory. Google will catch you sooner than you think. Just remember, their technology can display ads based on your content. If your content is against their TOS, you’re gone. This also includes having their ads on pup-ups or pop-unders, be careful with this one if you’re purchasing traffic. Use of artificial means of traffic generation such as traffic exchanges will get you kicked out. Some successful blog owners have suggested using traffic exchanges before putting Adsense on your site. This way you get some exposure and maybe some repeat vistors before you implement Adsense.

* If you make a mistake. Let them know. If its really an honest mistake and you haven’t been clicking on your own ads for a while then you should be able to get a reprieve. Its easier than asking for reinstatement.

To close, these are just some points to follow. Google can change their TOS at anytime and they do seem to ban people in certain periods more heavily. Some say near the 15th which is their payout date. Keep your nose clean and you should be able to continue making Adsense work for you.

Chris Mootoo is a student of SEO and web trends trying to make a second living on the web after an absense of five years. His newest blog AdsenseShack.com follows Google Adsense and similar programs and the methods employed to make these profitable.

Making Money With Google AdWords

As an affiliate marketer, you can make money without having a website of your own. You don't have to create a mailing list, newsletter, write articles and custom content, or anything else for that matter.

Making money with affiliate programs is as simple as advertising. That's it. If you can drive traffic to an affiliate product through your affiliate link, you can make money.

This is usually done using the Google AdWords system. You place ads on Google, and you pay only for clicks on those ads.

Now of course there's a lot more to it than that. Advertising on Google can be complicated, frustrating, and expensive if not done right. It takes a lot of trial and error usually too.

One of the first questions new affiliate have is "How can I advertise without a website?" Well the answer to that is simple. When you sign up for an affiliate program, you're given a special tracking URL, or website address. This URL is what the affiliate program uses to know when you've sent traffic to them, and when you've made sales and earned commissions.

The Google AdWords system allows you to use that affiliate URL in your advertisements. There are a couple of minor rules you have to follow. One of these rules says you must have some indication in your ad that you're using an affiliate link. This can be done by simply putting "aff" or "affiliate" at the end of your ad.

You don't want to use your affiliate link for the display URL though. Put the affiliate link into the destination URL of your Google advertisement, then put the main affiliate site address into the display section. This way you have a nice looking, relevant display link showing, and this helps make your ads more appealing to searchers.

Google does have certain rules about using affiliate links in your ads though. Primarily, they don't want pages stuffed full of affiliate links. So their system is designed to only show one at a time. If you're the only affiliate advertising a certain product, then your ad will be displayed as often as possible. If however, there are 5 other people advertising the same affiliate program AND using their direct affiliate link, Google will rotate your ad with theirs.

Because of this rotation rule, your ads may not be displayed as often and of course it may take longer for you to drive enough traffic to the affiliate site and make sales. This is a fine tradeoff when you're first starting out though, particularly if you don't have a website and don't know how to get one started.

Google Adwords Success Tips Vol. 1

When you use Google Adwords and can’t be certain of what keyword matching option you must use, then you can enter all three variations you have in your keywords list. For instance:

Art Posters
“Art Posters”
[Art Posters]

After using them for some time you can check the clickthrough rates of the keywords and delete the ineffective keyword combinations.

Always use the negative keywords feature. For example if someone uses the search term “free art posters” then you should use the negative keyword –free in the Google appropriate field and in result your keyword “Art Poster” will not be displayed.

By doing that you avoid the freebie seekers who are not targeted in your offer and as result you improve your clickthrough rates and reduce the cost of your campaigns. You can also use similar with the “free” term such as:

-no charge
-no cost
-costless
-chargeless


and so on.

The keywords number factor. The age of creating an ad group and load 4000 keywords instantly is over. Although there is not a specific rule for how many keywords you should use, follow Google’s recommendations on the amount of keywords. Google recommends: maximum 100 Ad groups per campaign and 750 keywords per Ad group.

Targeted but not over targeted. So many people loose money because of that reason. If you have yoga training center in Florida it’s obvious that people from New York won’t be interested in your services. So displaying a general term such as “Yoga” or even “Yoga training center” will display your ad on Google Adwords and prospects with no interest in your offer will click your Ad which means extra cost for your campaigns and not transformed into sales.

On the other hand if you use a specific term like:

“Yoga Training Center in Florida”

You have more targeted clickthroughs, targeted prospects and eventually more sales.

But there is a drawback on that tactic. If you are extremely targeted and use a keyword of over 6-7 words it’s highly possible that no one will search for that term and have no clicks or even views for your Ad.

How to find keywords? You could use the Google keyword suggestion tool but because so many other Adwords users use it, the keywords from that tool are very expensive.

Other tools you can use are:

Overture suggestion Tool: http://inventory.overture.com/d/searchinventory/suggestion 123promotion Tool: http://www.123promotion.co.uk/ppc/index.php Good Keywords: http://www.goodkeywords.com

These tools are free but if you want a more sophisticated and advanced option you can use word tracker paid service: http://www.wordtracker.com

Use always the plural form of your words. Don’t use “Yoga Training Report” but also “Yoga Training Reports”.

Exploit the misspelling errors. Research indicates the 12%-15% of the search phrases and words are misspelled. So don’t use only the term “staff” but also “stuff”.

Use hyphens. For example use both terms like: “Yoga Training Center” and “Yoga-Training-Center”

Use Acronyms: If you use the phrase “internet service provider” in your campaigns you can also use the acronym ISP in your Ads.

Use of domain names. This is powerful because it’s the most targeted term you can find. If your website’s domain name is www.yogatrainingcenter.com you must use it as keyword term.

Christos Varsamis is an Internet Marketing consultant. Find more about Successful & Profitable Google Adwords campaigns on http://www.fastprofitbiz.com

Article Source: http://EzineArticles.com/?expert=Christos_Varsamis

Pay Per Click Advertising Benefits

Pay per Click advertising (PPC advertising) should play an important part of any commercial website’s Internet Marketing plan. Especially new websites must have a closer look at PPC advertising as part of the search engine optimization efforts.

The pay per click advertising benefits do not online include the possibility of visitors becoming a paying client but also the statistics of the PPC advertising campaign will proof the be very valuable to you.

Analyzing PPC Results

When using PPC advertising as a part of your online marketing efforts, you will also be able to use the results and data of your pay per click advertising campaign in your overall search engine optimization plans. The key is analyzing your PPC results.

Through looking at the number of impressions that each of the keywords or keyword phrases that you are bidding for in your pay per click advertising campaign with Adwords or Overture, you will get a clear and easy overview of what search engine users are in fact searching for.

This is why you can obtain very valuable information related to your market after analyzing PPC results.

Search Engine Optimization Efforts

Obviously the success of your search engine optimization efforts is critical for your website as the success or failure is directly linked to your SEO efforts.

Just to illustrate the importance of analyzing your PPC results, I would like to give you the following example of how analyzing PPC results can benefit a website with their overall search engine optimization efforts.

Focus on the right keywords An important aspect of search engine optimization is to focus on the right keywords for your website. If you spend your time on your search engine optimization efforts on useless keywords then this would lead to a disaster.

Analyzing PPC results

Analyzing PPC results in the following example has saved themselves from being in the positioning that they had search engine optimized their web pages for useless keywords.

An online travel website is offering hotel reservations for Dubai. The website owner or webmaster has been focusing his SEO efforts on those pages that are related to the beach resorts that are located in the beach area of Dubai.

The travel website had been optimizing these pages for the keywords: “Dubai Beach”. Results from his efforts in optimizing his pages for the SERPS might have been somewhat disappointing.

The website had also been using the Google Adwords program to advertise their online travel website through the use of a pay per click advertising campaign.

In a PPC advertising program you do normally not bid on only one keyword as you try to get as many targeted potential clients to visit you

You can read the other half of this SEO and Web Marketing article at the authors website. Please visit PPC Advertising Benefits for additional information about the topic as well as other SEO related advice

Article Source: http://EzineArticles.com/?expert=James_Bukovsky

Trump101 - Your Own Path

Follow your own path,
because it will bring you to the places you were meant to be.

Donald Trump - Trump101

Article Marketing Versus Google Adwords

I see article marketing and Google Adwords at the opposite ends of a spectrum that contains many elements that impact the effectiveness of your marketing.

What are some of the differences?

Article marketing creates a very high quality visitor or subscriber, because the visitor or subscriber has already been exposed to you and your style before they visit your web site or opt in to your list.

Google Adwords, on the other hand, creates a much lower quality subscriber, almost by default. What do I mean, default? You see, with Google Adwords, the visitor has only a few seconds to make a decision about whether to click the link. So they make an impulsive decision. They click just to see what you have. And whether they need it or not it just cost you 50 cents or a dollar or whatever. But with article marketing, there is no cost involved in losing the person who doesn’t like what you offer.

Article marketing is slow to get going. You write a few articles, and get a few visitors or subscribers. Some days your article gets picked up by a publisher, and other days it does not. So your visitors are sporadic.

Google Adwords, on the other hand, can easily be dialed up to create massive visitorship immediately. If you want 1000 visitors and can afford it, you can get the visitors in a hurry. You can use Google Adwords for fast testing of headlines and closing percentages.

So what should you use? I think it depends on what you need. If you need subscribers or visitors in a hurry so you can test or win a contest, then use Google Adwords. But if you want high-quality visitors or subscribers, then write articles. Use a balance of both. The more time you have, the easier it is to use articles. When you are short on time and still need the traffic, use Google Adwords.

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, ‘Your Article Writing and Promotion Guide‘

Download it free here: Secrets of Article Promotion

Do you want to learn how to build a massive list fast? Click here: Email List Building

Sean Mize is a full time internet marketer who has created over 320 articles in print and 8 published ebooks.

Article Source: http://EzineArticles.com/?expert=Sean_Mize

Reasons To Use Pay Per Click Advertising

There are many reasons why someone would want to advertise a product or service on the internet. The most common reason of course is to generate more business. It doesn’t really matter what type of business you are running or working for. Everyone would like to have more customers and advertising on the internet is a great way to get them. It is now more unusual for a family to NOT have a computer with an internet connection then it is to have a computer connected to the internet. This is a change that I have seen in my lifetime and I’m only thirty six!

One of the best ways to generate exposure and traffic to your website is through pay per click advertising. Although there are costs associated with this method, you can determine a budget and stick to it quite easily. Pay per click ads are those that you see on the right hand side of search engine results pages. You pay a predetermined amount every time someone see your ad and clicks on it. The downside is of course that it doesn’t matter whether or not the potential customer buys anything or not, you still pay if they click on your ad.

With pay pe click advertising, you are able to reach an extremely wide audience. The internet is world wide and you can choose to have your ads shown world wide or pick the countries you want to advertise in. If your product is only available in the United States for example, you can choose to only have your ads shown in the US market.

It is important when using pay per click advertising to have a strong understanding of keywords and how they are used. If you learn to utilize keywords effectively, you have a much better chance of receiving quality targeted traffic to your website. For example, if your website sells dog shampoo, if you quite an ad and target the keyword dog, you will likely receive a lot of traffic , but it will be incredibly untargeted. A person might put in dog in a search engine and the information they are looking for is about the different types of dogs, not dog shampoo. So it is important to target specific keywords and write your ads relevant to them.

Pay per click is a great advertising method if you use it wisely. You can reach a very large audience and generate a lot of targeted traffic.

Jennie Crawford is the stay at home mom of two small children. For more information, go to http://www.jenniecrawford.com/affiliatesecretformula or http://www.jenniecrawford.com/workingathome

Article Source: http://EzineArticles.com/?expert=Jennie_Crawford

Do Cash And Pay-Per-Click Affiliates Programs Work?

Cash and Pay-per-click Affiliate Programs

Millions are paying to get a ride on the Information Super Highway everyday. Now, it is widely known that the Internet is an accessible resource of many income-generating activities. Whether you belong to a private sales company or you are just interested in internet marketing, PPC affiliate programs can be a powerful venue to make money from the Internet. A partnership with an affiliate merchant is a win-win situation for the merchant and the affiliate: sales are soaring because of exposure and traffic while the affiliate is earning good cash.

To make things much simpler: the affiliate merchant provides a strip of advertisement and pays you when someone clicks on the ad’s link. You can get a commission of $0.10 to $0.30 for every click, but it sometimes it can go higher depending on your merchant affiliate. Sometimes, merchants require a quota ($1.4 for every 1000 clicks). Plus, you can get discounts from your merchant affiliates if you happen to like their products too. You can just kick back and relax while your website is generating cash. Sounds easy, doesn’t it?

What is PCC Affiliate Program?

PPC means pay-per-click, wherein you get in partnership with an affiliate company that literally pays you for every click. There are actually two types of PCC affiliate programs those who pay a commission based on the number of clicks and the other based on the sales. The pay-per-click scheme is much more popular than pay-per-lead because the affiliate gets paid by just clicking the ad, regardless of whether the visitor buys from the affiliate merchant or not. Plus the chances of a visitor purchasing something from the affiliate merchant are not really that high.

In choosing an affiliate program, read the fine print carefully some pay-per-click programs get the ratio of the number of people who went to your site and the actual people who clicked on the ad. If you have a heavily targeted website, this can hurt your earnings.

How do I start?

Of course, you need to have a website. Depending on your target audience, choose the best affiliate merchant that is most related to your topic. For example, your website is about Carpentry then you can search for affiliate programs that sell tools used in carpentry.

However, if you don’t have a website, that’s not a problem. You can put up a content site about absolutely anything under the sun like ‘Taking Care of Dogs’ or ‘Decorating your own Home.’ But wait, its not over yet. We are faced by a dilemma on how to increase traffic! You first need to get internet surfers to see your website, then the ad.

How do I increase my traffic?

First, design your website in such a way that it will attract internet users. A user-friendly site is always recommended so that the customers will know which one to click. Take into consideration the look and feel of the advertisement. If it doesn’t look professional, most likely, users will just ignore it. Place the ad on a strategic location one where users can see it clearly. Visibility of the ad is always important.

Another way is to post a link to your website in forums, web communities, ezine articles or bulletin boards. However, this method requires a lot of effort that defeats your purpose of getting easy money in the first place! The key is to do something once and forget about it. It’s like putting your business on autopilot. To maintain you pay-per-click business, be sure to track down site activity, so you are updated on how much money you are making.

Can I make more money?

If you think you can go to the next level, you can try a two-tier affiliate program. This gives you the power to recruit affiliates. Other than the money you get from your website’s clicks, you will also get a percentage of what your affiliate generates. Some companies give 30% to a soaring 50% commission on all referral sales.

Remember, you should be able to manage and monitor your affiliate program. If you can recruit more affiliates, then you can get paid more without even moving a finger! Choose affiliates that can most likely attract more internet users and bring more traffic. You just have to know the right people.

Don Hayes is an traffic expert, and professional home-based business owner dedicated to providing the highest quality vacation values and travel benefits on the market today, and making them available to their clients at rock-bottom prices. This has in turn created one of the hottest and most lucrative business opportunities in the world! To see an example of a user friendly website. Go to: http://www.opportunitycoastalvacations.com

Article Source: http://EzineArticles.com/?expert=Donald_Hayes

AdWords: Winning The Battle

There was a time, not long ago, when all it took to be a successful affiliate marketer was to carefully choose a product or service, put together an AdWords campaign, and make the destination URL your affiliate link. You didn’t even need your own website to be successful. This process of direct linking came to be known as the “Google Cash” method. While the AdWords game is no longer as simple as it once was it is still worth playing.

These days the AdWords game has gotten a lot more complex. And while it’s in your best interest to become familiar with the other pay-per-click options, for now, Google’s AdWords is the undisputed king of the hill.

The key to success in playing the AdWords game is knowledge. You must acquire a fundamental understanding of how the AdWords system works and stay abreast of all the latest changes to the program. On top of that you must stay in the know on the latest techniques for taking advantage of the system. This includes blackhat tactics, whether you choose to use them or not.

Staying ahead of the curve is becoming a necessity for the AdWords marketer. The crackdown on direct linking put many affiliate marketers, riding high on the “Google Cash” cow, completely out of business. The problem was that the direct linkers had put all their eggs into one basket so when Google took the basket away they had nothing left. What the direct linkers failed to understand was that the direct linking method, like AdWords itself, was simply one means of generating traffic, and not meant to be an all or nothing measure. Those who understood this weathered the storm and continued to make money.

The buzz in the AdWords community of late is that the affiliate mini-site approach, (created when the “Google Cash” method became much less viable), is about to undergo its own version of the Google Slap. Those in the know say Google wants affiliate mini-sites to include much more free, useful content, and will begin penalizing those that are nothing more than product pitches, with prohibitive keyword minimums. It is also said that soon they’ll be cracking down on Url cloaking methods that are currently being used to get around the one Url per keyword policy.

As Google’s AdWords standards are ever-evovling so too must your strategies. The current workaround strategy is the creation of a directory from which you can indirectly promote your affiliate programs. Directories are both content and keyword rich, and should satisfy Google for a while.

Of course there’s always the old fashion approach: take the time and create a substantial website, filled with free, useful content. From such a site you can promote whatever you want without having to worry about the ever-changing moods of Google’s AdWords program.

In the midst of all the AdWords minutiae it is vitally important not to lose sight of the fact that AdWords is just a tool. Remember, your goal is to drive traffic to your chosen site. Mastering a few of the other approaches to generating traffic will strengthen the foundation of your affiliate business.

Always remember, AdWords is ever-evolving; first they cracked down on direct linking, decimating the “Google Cash” cow, and now they’re going after link cloaking and affiliate mini-sites that lack, in their view (the only one that matters), sufficient content. Who knows if or when they’ll go after directories? The bottom line is you need a multitude of weapons in your arsenal: search engine optimization, AdWords and other pay-per-click options, classified ads, forum posting, ezine advertising, articles, rapid mini-site creation, press releases, viral, blackhat, and anything else that comes along. In short, be prepared for whatever may come, and sufficiently diversified in your approach to promoting your products.

To learn the latest techniques and strategies for making money with AdWords, visit http://www.adwordsunderground.com.

Article Source: http://EzineArticles.com/?expert=Roy_Scott

Google Adwords - Don't Make Assumptions You Can No Longer Afford

I made a post in a forum the other day, posing a small conundrum about which Google Adwords ad should be kept and which should be discarded based on the CTR figures which each Ad managed to achieve.

And it's interesting how different people measure the success, or otherwise, of their Google Adwords campaigns. I'm always advocating testing, but there has to be a few caveats when you run tests.

The example which I gave in the forum was as follows, and was based on an actual campaign that I had managed for a client in the past.

Imagine you have an Adwords group with two ads running with optimisation turned off, i.e. Google Adwords will just distribute the search traffic uniformally between your two ad creatives. After 160 you can see that Ad A has a CTR of 6.8% and Ad B has a CTR of 1.2%

Now the question is, which ad do you run with? Which one do you axe?

When the client saw the stats he immediately said we should remove Ad B because it wasn't performing well enough.

Oh dear.

Obviously he hadn't listened to a word I had said about how to manage a successful Adwords campaign. Ho hum.

Yes, CTR is important, but not as important as ROI. Return On Investment.

What's the point in buying a ton of traffic if all it does is burn a hole in your wallet? You need sales to run a business, not clicks.

"Oh yes. Well what's the ROI figures then?" he asks, as if he knew this was what he was meant to say all along.

Well, Ad A had a conversion rate of 0.9%, whereas Ad B had a conversion rate of 9.4%

"Delete Ad A immediately," was his suggestion.

Is this what you would have done? I didn't.

The fact that the conversions didn't actually have a significant monetary value wasn't the point, because anyone who runs their own list knows that it's not always about the initial sale that's important, but the value of a customer over a whole lifetime.

Looking at it on the surface, and now that I've revealed that ROI is more important than CTR, you would expect to delete Ad A and run with the Ad B because of its high conversion rate.

Well, look again, my student.

You see, to read anything into the adverts that we test day in and day out, you always have to ensure that you make decisions that are based on statistical significance.

In the example, extrapolating the figures, you'll realise that we have the following:

Ad A, CTR = 6.8%, so for 2000 impressions that's 136 clicks. Conversion = 0.9% which results in 1 conversion for 2000 impressions.

Ad B, CTR = 1.2%, so for 2000 impressions that's 24 clicks. Conversion = 9.4% which results in 2 conversions for 2000 impressions.

3 conversions for our test. Is that a significant number of results for us to base our findings on?

NO.

Nowhere near enough data.

For a *minimum* we need at least 5 measurements in each group, that's 5 conversions for each Adwords Ad creative, before we can even start to run significance testing.

Of course, running Taguchi methods for multivariate split-testing would deliver a significant improvement over the simple A/B split test.

The benefit? It allows you to take the elements of the test which provide the most significant influence on the result. And in the example, it was neither Ad A nor Ad B that came out as the winner, but a subtle blend of the two.

Isn't science wonderful?

I just wish I had stayed awake longer during my stats lessons at school so that I didn't have to pay a ton of money on learning it all over again.

So just remember, when you come to measure your ad performance, make sure you have enough data to come to a statistically significant conclusion. It'll save you a ton of cash, I promise.

© Copyright Howard Sandford, Fast Improvement 2006. All rights reserved.

Howard Sandford freely gives his opinion, and usually takes the hype out of those Adword Gurus. To find out more, I suggest you visit The Adwords Miracle Guide and take pleasure in dispelling some of that hype for yourself.

Alternatively, if you are an affiliate and haven't quite learned the secret to leaving your full-time job, then perhaps you'd better head on over to Project X Exposed ...

This article is free to republish provided this resource box remains intact.

Article Source: http://EzineArticles.com/?expert=Howard_Sandford

Tips On Pay Per Click Advertising

Pay per click advertising is one of the most popular internet marketing methods used today. Pay per click marketing is when you, as the affiliate marketer, place an ad on one of the major search engines. Most commonly this is Google and you place your ad using Google Adwords. When someone searches for the product you are promoting , if they use one of your keywords, your ad will appear on the right hand side. If they click on your ad and then make a purchase, you earn a commission. You do pay every time someone clicks on your ad whether they make a purchase or not.

Here are some tips on pay per click advertising:

1. After you have decided on the product you wish to promote, start your keyword search. Write down every possible keyword you can think of for the product. Use a keyword generating tool if you have one available.

2. Divide the keywords up into related areas. You will use each keyword section to create a targeted ad.

3. Come up with your ad headline. Use a keyword from your keyword sections in the headline.

4. Create your ad description. Use you keyword in the description as well. Your ad should be relevant to your keyword.

5. Set your budget. Determine your maximum per click. Assume it will take between 75-100 clicks to make a sale so set your budget accordingly. Start small. You can always increase it if you want to later.

6. Set up multiple ads focusing on one set of keywords per ad. You will then get more targeted traffic.

Don’t give up! It may take awhile before your campaigns start to show a profit. You need to hang in there!! Make sure you are comfortable with your budget because not all your campaigns will be profitable. You don’t want to go through your budget before you have made your first sale. Set up one campaign at a time and monitor it until it becomes profitable or you determine it won’t be. Then move on to the next. You will maintain more control this way. If you start too many campaigns at once, it is easy to spend more then you are profiting. Especially in the beginning.

Jennie Crawford is the stay at home mom of two small children. For more information go to http://www.jenniecrawford.com/affiliatesecretformula or http://www.jenniecrawford.com/clickadequalizer.

Article Source: http://EzineArticles.com/?expert=Jennie_Crawford

15 Minutes A Day? Yeah, Right

You see ads all over the internet claiming that you can make hundreds of dollars a day while only spending 15 minutes of your time. Are they serious? There is only one profession I can think of that you can make that type of money that fast, and it sure isn’t affiliate marketing!

So what does it mean when you see “15 Minutes a Day” and “Start Earning 15 minutes From Now.”? What it means is simply this, with this type of affiliate marketing, you are advertising using pay per click marketing. While it is true that you simply type a few lines of information into an online form and you can start making money, there is also a great deal more to it then that. And yes, there are absolutely thousands of companies who are willing to pay you a commission as an affiliate. But in order to make your commission, a customer needs to make a purchase through your affiliate link. That sounds easy enough, but keep in mind that it generally takes about 75-100 clicks on your ad before you make a sale.

Pay per click advertising can be expensive. Especially for the new internet marketer who hasn’t learned a system yet. I highly recommend one of the affiliate marketing guides available on the internet if you are getting started in affiliate pay per click marketing. Learn from my mistake. I thought I could teach myself how to do it and ended up with a big adwords bill and only two sales. No profits. In the red. So I put my pay per click efforts on hold for a while. When I came back to it, I was smarter and invested in a guide and I have been in profit ever since. I am not making hundreds of dollars a day yet, but in time, I hope to get there.

The claim that you can start making money 15 minutes from now, while technically true, is way overstated. What hey mean is that your ads will start running, at least using Google Adwords, about 15 minutes after you finish setting up your campaigns. Although it is certainly possible for your ad to run, someone to click on it and purchase the product all in the first 15 minutes, it is not very likely. Most people need at least a couple of hours if not days before they start getting results with their pay per click campaigns.

15 minutes a day? Not likely. Affiliate marketing can be profitable though if you put in the time and effort necessary. Maybe someday, you can only spend 15 minutes a day checking your bank account balances, but when you are first starting out, it will take a great deal more effort.

Jennie Crawford is the stay at home mom of two small children. For more information, go to http://www.jenniecrawford.com/affiliatesecretformula or http://www.jenniecrawford.com/workingahome

Article Source: http://EzineArticles.com/?expert=Jennie_Crawford

How To Make Your Ads Clickable

Have you ever seen a hoarding or advertisement of a product? Well have you noticed the scenario of creative advertiser? The way he accomplish his task. I have seen an advertisement of Timex watches. It's like this- Want to reach your office at right time? Visit your nearest Timex shops for cheap and reliable watches. Rush soon for heavy discounts. With an image of a smart watch wore by a smart person.

Read it again. You will notice that at first the creative writer has given you a reason to make you buy. Then he gave you a sense of security by stating that it is reliable and cheap. At last to let you target to his shops he offers great discounts. It's my way of letting you understand to associate every online thing with your general life. We all understand things more good if we have seen it in our daily life.

Nowadays google adword is a boom in E-World. It's boom because of its relatively high number of visitors. It's very much understood that if a particular site is getting a great number of visitors. He can easily turn them to any site he wishes to. Now comes our main point. How to write ads that are clickable or irresistible? Just follow these simple tips and you will get a great part of earnings from your ads:-

1. Be a Copycat
You can get your method of making your ads by seeing your competitor’s ads. Just collect five or six ads and look what they are focusing on. Learn their scenario of making ads. Don't follow them blindly just look at them. You can enter your keyword and find relative ads on it. You must remember that ads at the top are the one having best CTR (Click Thru Rate). So they must be focusing on something that makes people click on their ads.

2. Product Features
You have seen above that the advertiser focuses on watch's qualities. He states that it's reliable and cheap. Before making your ad makes a complete list of your products benefits and features. Also remember to add if you are offering any special discounts. You can check your competitor ad and find out how your product stands out from their product. You can use this feature in your ad to make it different from others.

3. Right Format
Try to use your keyword maximum times in your ad. As when visitors search on that particular keyword it will be highlighted. Remember not to use only keywords in your ads and looks it keyword rich but of poor content. Use keywords in such a way that your purpose of stating features and adding keywords is fulfilled. You should use the format in which you first ask a question. Then answer for it. You should set your tone according to your target visitors. You must speak in their terms stating their problems and asking for it's solution.

4. Be Comparative
You can choose to compete with your competitor. You can state all the differences between your and yours competitor products. You must give the visitors reason to buy from you instead from your competitor. You can also offer some free gifts to attract people on you ad. You can give them a lifetime warranty for your product.

5. Proven facts
You can state the real facts to visitors. For example: - 23,546 people have already relieved foot-sore by this product. You can also relieve yours. Be honest while stating any facts. Don't try to be over smart by stating false facts. You should remember that you are not the only smart person in this world. I think you understand what I'm saying.

6. Online Testimonials
People believe on somebody other than you. It means they find their buying more secure if they find a real person. A person who had benefited from your product. Your ad might also be influential if you state a testimonial by some experts.

7. Text Formatting
You must look your ad again before announcing it. You should not use all caps or upper case while writing ads. You can use a comparative mixture of both upper and lower cases. You can use upper case to highlight something like FREE! NO COST, etc.

So open you wallet to give some money to adword but close it with more money in it. It means make your ad really look real that people always click on it. They can't live your site without buying if you give them a product they are finding for.

Copyright2006 Rachna G.

Rachna G. is the author of this article. Want to Earn Thousands Writing Google AdWords? Thousands of people are earning from this. Visit here:- moneyinn.blogspot.com and Click on Make Your Ads Clickable in Links Section.

Article Source: http://EzineArticles.com/?expert=Rachna_G.

When Google Creates a PPC Ad, This is What They Do

A recent study has given new insight into how Google insiders write their own Pay-Per-Click (PPC) advertising. These ads are created by Google for large corporate advertisers who rely on Google employees to produce PPC ads for them. Knowing how the AdWords system works, leads these Google insiders to develop ads in a very special way. Because they can take advantage of secret processes and patented algorithms to produce PPC ads that work extremely well. Are these unique, insider methods available to all?

Employ Unique Ad Text

Google insiders know that PPC ad text should be special - customized to include the advertiser's UVP (Unique Value Proposition). What separates you, from your competition? Find the answer. Then put the essence of that, into your ad text.

Include Your Price in the Ad Text

Including price in ad text has a bunch of outstanding benefits. Here are two;

- it gives your prospect more information - as your competitors probably aren't doing it, and

- if your price is too high for an individual to consider, happily you'll have steered them away from clicking on your ad. This is a good thing - as they won't cost you money. Money that can be saved for someone who is willing to consider your price.

Use Keywords in the Headline

The Almighty Headline. It's is the most important element of any PPC ad. Google strongly recommends you always include the search keyword in the headline. And indeed, insiders do this in their own ads.

A headline's primary purpose is to attract your prospect's attention. And it will do this much better with the keyword in the headline. Because that keyword will appear bold on your prospect's screen.

Your headline's second job is to boost the ad's Google Quality Score. According to Google; "Quality Score is the basis for measuring the quality and relevance of your ads and determining your minimum CPC bid for Google and the search network. This score is determined by your keyword's clickthrough rate (CTR) on Google, and the relevance of your ad text, keyword, and landing page."

Including the search keyword in the headline means you'll need to create a number of tailored ads. Each should have only a very small number of keywords. No problem – as a gift from the Google Gods, their Campaign Management screen makes it easy for you.

Use Negative Keywords

We tell our children not to be negative - it's just not nice. But make an exception for yourself, because in the world of Google, Negative Keywords are absolutely critical to your success.

According to Google; "A negative keyword is a special kind of keyword matching option that allows you to prevent your ad from appearing when the specific terms are a part of the user's search." Google insiders make extensive use of negative keywords. So should you.

Include Keywords in the Ad Text

Search keywords in ad text will be displayed in bold. This attracts greater attention – an outstanding free bonus. What's more, they'll further increase your ad's Quality Score. And always use proper spelling & grammar and in your PPC ads; Google is picky about this.

Have a Strong Call to Action

Google insiders love to do this, because it works. In your ad text, make sure you tell your prospect what action you want them to take. Use dynamic marketing language to entice your prospects to take the next step has real benefits. But what does dynamic marketing language mean?

In a nutshell, it means grabbing your prospect by the eyeballs and dragging him into your ad. Then telling him what to do.

According to Google; "Your ad should convey a call-to-action along with the benefits of your product or service. A call-to-action encourages users to click on your ad and ensures they understand exactly what you expect them to do when they reach your landing page. Some call-to-action phrases are; 'Buy, Sell, Order, Browse, Sign up, and Get a Quote.' "

Produce at Least Two Ad Variations

Many advertisers create a single ad and run with it. Are they insane?

You should always be split-testing your ads (have a slight variation in your ads, which then automatically alternate so you can see which variation is working better). Google put the Ad Variation function there for a reason. Best of all, it's so easy – it would be a crime not to take advantage.

Enter Keywords in the 'Displayed' Web Address

Keywords in the displayed web address will increase each ad's Quality Score. Use a subdomain or subdirectory in your site structure to allow this. I strongly recommend this technique, and have produced a free, 7 minute online streaming video to show you how to do it - and why. Visit www.BetterClix.com and select 'PPC Tips on Video' to watch.

Link the Ad to a Specific Page on Your Site

Ensure your prospect is delivered to the specific page on your site associated with the product or service in the ad. If you don't, and instead rely on her to search for info on your site, you may as well kiss her (and your money) goodbye. This also hurts your Quality Score, as Google is now measuring how long someone stays at your site, once they arrive.

If you're not using every single one of these insider methods, start today. Because you can be sure it won't be long before your sharper competitors will be.

Roger Hall of BetterClix.com develops programs and pay-per-click ads to help you succeed in your business. Find out more today how to create Pay-Per-Click ads that work, with his popular FREE PPC Tips for advertisers. Available at: => http://www.betterclix.com/adwordsmyths.html

Article Source: http://EzineArticles.com/?expert=Roger_Hall

Why You Should Use Adwords

If you are an affiliate marketer or working on becoming one, you have heard of Adwords. Adwords is the pay per click advertising program utilized by the search engine Google. I believe its one of the best pay per click programs out there and this is why.

The program is easy to use. Anyone can set up a campaign using Adwords. The program takes you through each step and explains what to do. It is very easy to use for beginners and as you become more familiar with affiliate ads, you can utilize some of the more advanced tools.

Adwords allows you to always stay within your budget. You can set your maximum budget for each day. Adwords will show your ads as many times as your budget will allow. It will also allow you to set the maximum you are willing to pay per click per keyword. The more popular keywords are generally more expensive. For beginners, it is better to stay away from those as they are much more popular and although they get a lot more traffic, you will be competing for much more experienced marketers and it may be difficult to turn a profit.

Adwords also will show you your approximate ad position based on the maximum you are willing to pay per click. It will allow you to adjust your maximum pay per click at any time throughout your campaign. You can also change your budget at any time. You can pause campaigns that you feel need to be optimized and delete campaigns that are not profitable.

Within each ad campaign, Adwords has some great tools. It takes you step by step through the ad writing process. You can have multiple ads within each campaign, each targeting a different set of keywords. If you set up your ad campaigns this way, you will ultimately pay less per click. Adwords utilizes a Quality Score in determining the price per click paid. If you have multiple ad groups each targeting a different set of keywords and you set up your ads to be very relevant to your keywords, your click through rate will increase and so will your Quality Score. This will allow you to pay a smaller price pr click. Your budget will last longer and you should make more profits. There is also a keyword suggestion tool that will help you come up with related keywords.

Google is also one of the most popular if not the most popular search engine out there. By placing your ads on Google you will have a lot of exposure to people who are searching for products that you are promoting.

The Basics of PPC Advertising

Pay Per Click advertising is the fastest way to generate targeted traffic to your website. Many times in a matter of minutes you can have visitors viewing your ad and being sent directly to your site. If you are new to Internet marketing you will learn very quickly that the biggest obstacle we all face is getting traffic to our website.

A pay per click search engine offers an advertiser a cheap way to get traffic to their site. From the searchers point of view nothing is different because they are still being directed to a web page that is targeted by the keyword or keyword phrase they are searching for.

Normally, a pay per click search engine allows you to open an account and deposit some money as a starting balance. With this, you set up an advertising campaign by entering your site's URL, title and description and then bid on relevant keywords. A site selling candy may bid on keywords such as, "candy," "hard candy," "chocolate candy" etc. The advantage to this is that you control the amount you bid for each click. In many instances you can get very targeted keyword traffic for as low as .05 to 10 cents per click. When someone clicks on your ad you are billed for that click. The more clicks, the more traffic, the more you are going to pay.

What has happened as the pay per click search engine industry has matured is the price for one click has gone beyond the ability for the average webmaster to afford it. If you have a website in a popular category you could be paying $1.00, $5.00, $10.00 or more for one click. Unless you have deep pockets it is hard to compete against the larger websites who have a large budget to work with each month.

But there is a new search engine that offers a very unique opportunity to start and then continue running your advertising campaign with NO money at all. Instead, you pay with Pay Per Click (PPC) money that you can earn in several different ways.

First, you can earn $50.00 in PPC money just for opening a free account at the search engine.

Second, you can earn PPC money for doing valid and unique searches through a search engine portal that you are given. You can also give the portal URL to your friends and associates and each time they search there, you earn more PPC money.

Third, if your friends and associates want a search portal of their own, so they can start an advertising campaign, and sign up using your affiliate link, then you'll earn 10% of all the PPC money they make.

Fourth, when anyone signs up using your affiliate link you will earn at least $25.00 in PPC money when they activate their account.

And as a bonus, even as a free affiliate, you can earn CASH commissions when someone you referred decides to upgrade to a paid sponsor position.

PPC Advertising - The Hidden Cost

I recently held an internet marketing seminar at a WW2 spy school. The perfect setting, as the subject was internet marketing by stealth. A short while later, I began to think Google had sent an undercover agent to spy on us.


Probably not, but it certainly seemed like it. because a week or so after my seminar, Google had their famous clampdown on AdWord advertisers, who do not provide proper content on their landing pages.


So out went squeeze pages, bald affiliate sites (with no added value, just an affiliate link), mini sites consisting of a single sales page and so called arbitrage sites,where the visitor arrives only to be confronted with a website stuffed with Google AdWords!


I apologise to my Australian cousins, but we've all heard the joke about the Australian chat up line, which consists of three words: "Brace yourself, Shelia!". On the day of the seminar, everyone rocked with laughter when I said that -- but that's exactly what you're doing, if you use AdWords just to bring prospects straight to your sales page.


Worse than that, it's actually costing you big bucks! Here's why: courting. If you're of a certain age, you might understand that word and you may even remember the movie "Seven Brides for Seven Brothers" and the glee they showed when they were "Going courting!". If you're younger, you might know it as dating.


Marketing is exactly like courting and dating. It must be conducted slowly and purposefully, to allow your potential customer to get to know you. If done correctly, you will gain far more customers over the longer term and they will remain loyal to you.


So how is AdWords costing you big bucks?


It's all down to how you treat your visitors, when they arrive at your site. If you give them some information -- perhaps an article -- that dovetails precisely with the promise made in your Google ad, they will be more inclined to stay on your site. If the content you give them is good, they will be more inclined to trust you. They may even sign up for your newsletter or mini course. They may even stick around long enough to read the link from this first page to your sales page. They may even buy from you -- none of which they would have done if you had catapulted them straight from the AdWords ad into your sales page, without this essential pre-selling.


Do this and two things will happen:


Not only will your subscription rates for your newsletter sign-up rate rise dramatically from the average 20% conversion you're likely to get with an AdWords/squeeze page combination to somewhere nearer 50 - 60 %.


You'll also find you are paying less per click, because Google will notice you have enhanced your visitor experience and reward you accordingly.

Paul Hooper-Kelly owns http://InternetMarketingMagician.com/ and uses his forty years marketing experience to help ordinary people achieve extraordinary on-line success.
Paul has just written an amazing new free course "Zero To Hero In Seven Days", so grab your copy now while it's still free at http://www.InternetMarketingMagician.com/Free_Internet_Marketing_Training_Course.html

An Overview of Pay Per Click (PPC) Advertising

Pay per click (PPC) advertising has revolutionized advertising on the Internet. In order to understand PPC advertising, let’s discuss PPC, its history, and some background information.

Let’s start our discussion with a definition of pay per click advertising from Wikipedia.

From Wikipedia, the free encyclopedia

Pay per click (PPC) is an advertising technique used on websites, advertising networks, and search engines.

With search engines, pay per click advertisements are usually text ads placed near search results; when a site visitor clicks on the advertisement, the advertiser is charged a small amount. Variants include pay for placement and pay for ranking. Pay per click is also sometimes known as Cost Per Click (CPC).

While many companies exist in this space, Google AdWords and Yahoo! Search Marketing, which was formerly Overture, are the largest network operators as of 2006. MSN has started beta testing with their own PPC services MSN adCenter. Depending on the search engine, minimum prices per click start at US$0.01 (up to US$0.50). Very popular search terms can cost much more on popular engines. Abuse of the pay per click model can result in click fraud.

Pay per click advertising covers the three main search engines, but let’s concentrate on Google since it has the largest market share of searches on the Net. Pay per click advertising is where an advertiser creates an ad for a product or service that will be presented to a search engine (“SE”) user when the user searches on a specific key word or key word phrase. When you use an SE, you see the ads when you receive the results of the search. You have noticed that the ads are about the same information that you entered into the search. This is based on the keywords for which the ads are targeted.

The advertiser that puts the ad in the SE agrees that it will pay a certain amount to the SE each time the ad is clicked by a user. The order of presentation of the ads on the search engine results page depends on the price that the advertiser agrees to pay and the historical click-through rates of all ads shown for a given search.

This advertising concept has revolutionized Internet advertising and has created Google Adwords, Yahoo Search Marketing, and Microsoft Adcenter. In 2000 Google was the first to start a program of this type and it has developed into Google’s flagship product from which it derives the majority of its revenue.

Originally, Google permitted the Adwords ad to send the user directly to the advertisers site. Early in 2005, the policy changed and now you must link from the Google ad to a “landing page” (page where the searcher will be directed when the ad is clicked). The landing page is used to presell the readers and then send them on to the sales page of the company selling the service or product.

PPC advertising is a great way to make money as an affiliate. You identify a company that you want to promote, identify the keywords that searchers will use when searching for the company’s products, and set up a landing web page to receive the click from the SE. On the landing page, you place ad copy to sell the reader on clicking to the company’s site that you are representing. If the user clicks to the company site and takes the desired action (purchasing a product or completing a lead form), you are paid for the completion of the action. This will be a percent of the sale of a product or a flat payment for a sales lead.

Anyone can sign up for these programs and it is quite easy to do so. You can make money using this technique. However, before you think this will make you rich overnight, let’s get a little education on how it works.

When an SE presents your ad to a user, it is called an “impression”. When a user clicks on the ad, it is called a “click”. The SE develops a ratio called the click through rate (CTR) by dividing the clicks by the impressions. If your CTR remains high enough (this varies by SE’s, but usually above one percent is sufficient), your ad will continue to run. If it does not perform well, the SE will inactivate it until you change something about the ad to make it perform better.

Your account with the PPC program will have reports that show you the impressions, the clicks, the CTR. It will also show you your average cost per click, the total cost for the keyword (clicks time average cost), and the average position of the ad in the times it was displayed (first, second, third, etc.).

This is an exciting business model for creating supplemental income. If you want to learn more about Google Adwords, buy the “Adwords Bible” by Chris Chandler called Google Cash.

The best way to learn about PPC advertising is to set up an account on Google Adwords and experiment with a campaign. You can set a budget to prevent the campaign from costing you too much if your campaign results in your paying more for clicks than you make from your sales. Be cautious on your first few campaigns and limit your potential exposure.

Good luck with your PPC campaigns.

Economics of Pay Per Click Advertising

Pay per click (PPC) advertising has revolutionized advertising on the Internet. This allows for very targeted advertising to Internet users who are searching for the particular item that is being advertised. Google Adwords and Yahoo Search Marketing are the two major PPC programs on the Internet today. Microsoft AdCenter is a recent newcomer to PPC programs.

It is easy to set up an advertising campaign under these programs, but one must be cautious and make good business decisions about the campaign. The intent is to make money rather than pay Google, Yahoo, or AdCenter more than you make.

When evaluating the potential profit from a PPC program, you will only be charged for the times that the user clicks your ad. However, there is another variable that you must consider which is called conversion rate (CR). This is the number of users who click the ad divided into the number of users who actually buy the product. A rough rule of thumb for CR is five (5) percent.

You need to project the economics of the campaign before you launch it. If you have a low cost per click (CPC) and the commission from your affiliate company is high, you can afford a campaign with a low conversion rate. On the contrary, if the commission per transaction from the affiliate company is low, and the CPC is high, you need a conversion rate that is high.

It is a matter of simple math to project the results of a sales campaign.

Profit per click = ($ per sale X Conversion rate) - (Average cost per click)

Let’s plug in some numbers and see how this works. Assume that the selling commission is $5.00, the conversion rate is 5%, and the average cost per click is $.10. Multiply the selling commission ($5.00) by the CR of 5% to get $.25. Subtract the cost per click (CPC) of $.10 from $.25 and you get a profit of $.15. This does not seem like a lot of money, but the Internet is viewed 24/7 so if you have 1000 clicks per month and convert 5% of them, you will make $150 for setting up the campaign and then monitoring it occasionally. If you set up several of these campaigns for different key words, you can make a nice supplemental income.

In summary, always do your homework and make solid assumptions about your campaign. Do the math so you are not surprised by a campaign that costs you money rather than making you money.

Adsense or Affliate Marketing - which is best for you?

Although I'm a big AdSense fan, I also realize that there are
other ways to make money online. Readers often ask me which
is better, AdSense or affiliate selling, and so here are my
thoughts on this very interesting question.

The short answer is "it depends". Now, you might think that's
a cop-out, but it's not. Let's go back to the fundamentals.

What is AdSense? It's an online billboard rental program, that's
what it is. Say you have (as Monty Python put it) "HUGE tracts
and tracts of ... land", except of course that the "land" is the
set of web pages that you control on your various sites. Along
comes Google who says "Hey, we'd like to put some billboards on
your land. We'll then go find some advertisers who'll display
their ads on the billboards and give you a cut of the money we
make by renting out the billboards. And don't worry, we'll take
care of finding and billing the advertisers -- all you do is sit
back and rake in the cash." You get to say where the billboards
are placed on your land (though Google is happy to give you some
suggestions based on what they know works for other land owners)
and how big they are, but you have no specific control over what
goes on the billboards. Overall the program sounds pretty good to
you, because it lets you spend your time and effort on other
things, such as acquiring more land. It's passive income to the
extreme.

PPC Advertising: On the Road to Organic Traffic

I have always been an advocate of using Pay Per Click (PPC) advertising as a short-term solution to a long-term objective. The use of a fully optimized site is a vitally important part of site growth and reasonable organic traffic.

This thought is borne out in a finding by WebSideStory that indicates that PPC advertising provided a conversion rate of 3.4% while sites relying on organic (optimized) sites saw a conversion rate of 3.13%. The study began in January of 2006 and ran for eight months and more than 57 million search engine visits were used to document the findings.

A combination of both techniques may improve the overall conversion rate, but much of the decision-making you are faced with has to do with perceived value.

For instance, if your business is relatively new and you are waiting for the various search engines to find you and rank your site you may discover PPC advertising to be a primary tool in client conversion. If, however, you are ranked well in search engines you may not feel a compelling need to purchase PPC advertising or if you do your marketing budget may be reduced in size.

The temptation is to simply rely on PPC advertising without working toward proper optimization of your site. I suppose on one level this may make sense IF you are only interested in purchasing PPC advertising for the duration of your business.

Essentially if you are willing to provide some work at the beginning of your site design to develop proper optimization techniques you will ultimately save money in the long run.

PPC advertising definitely has a place in online marketing, but it doesn’t have to be your only long-term strategy.

Of course, the positive aspect of PPC advertising is the highly effective nature of where the ad ultimately appears. PPC is a highly targeted type of advertising that makes the best use of marketing dollars.

PPC advertising should not be avoided, but rather seen for what it is; a stop gap client conversion technique. The above statistics point to the fact that PPC advertising is effective, but not significantly more so than the site rankings of an optimized site.

When you have a plan that encompasses both short-term and long-term objectives you may likely see PPC advertising as a great way to jump start your online business, but there may come a time when you may find yourself relying on PPC advertising less and less. When that happens you can feel confident you have done an admirable job in optimizing your site for organic traffic.

PPC Advertising: Paving the Way

Pay Per Click (PPC) Advertising is a sort-term marketing strategy. What I mean by that is when you use this strategy you are looking to ramp up site visitation and you are willing to use marketing capital to assist in the goal.

When you stop using PPC advertising the result may be a decline in online sales.

PPC Advertising = Short-Term Sales

You need to understand the difference between long-term and short-term goals. The use of PPC or other advertising techniques is a means of directing traffic for immediate online sales. Some netrepreneurs use this technique and find they have to rely significantly on advertising if they want a steady supply of customers.

I love the old adage, “Work smarter, not harder” or the one that says, “Use brains not brawn”.

PPC advertising is simply one tier in a fairly comprehensive structure for online marketing.

The use of site optimization strategies (SEO) will be the most beneficial to you in the long run. When you work to establish the overall reputation of your company and optimize your site so it is viewed as a trusted resource that just happens to sell a product or service you will also likely see a corresponding improvement in your site ranking.

If you concentrate some of your energies on site optimization there may come a time when PPC advertising may not be as necessary.

It may sound as if I am anti-PPC, but the truth is they can provide a much-needed boost to your sales objectives and they can be a cost effective way to reach that goal.

No, I am not anti-PPC; I am simply a stronger proponent of site optimization.

Let me put it this way, you can ultimately have a successful website independent of PPC advertising, but you will always struggle if you only rely on PPC advertising without proper site optimization techniques.

They can and do work together, but if I had to choose one over the other I would work on SEO techniques first.

Consider the success of brick and mortar stores. They often rely heavily on advertising to create a customer base. At some point their reputation grows to such a degree that many people would shop there without paying attention to any advertising. The principle is to use the advertising as a mechanism to develop customers while waiting for the time when you are considered reputable. Once that is established the advertising may be less important.

The same concept applies to online business. Use PPC advertising, but work hard on your sites reputation and internal marketing structure. You will find a positive reward for the long-term investment of internal site building and optimization.

Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. HighPowerSites is the easiest do-it-yourself website builder on the web. No programming or design skill required. Get your own website online in just 5 minutes with HighPowerSites.com at: http://www.highpowersites.com

Pay Per Click Marketing - Does It Still Work

In theory, using the search engines sponsored Pay Per Click advertising is a quick and easy way to provide instant and targeted traffic to your web site. And historically this has always been a good option for new web sites that don’t have any other way to get traffic.

Buying traffic via a Pay Per Click can be a viable way to get instant-targeted traffic. And a few years ago it was quite cost effective. It was fairly easy to hit a 4-6 times pay through (spend $100, sell $4-600) on a well-designed campaign. Now it’s tough to get 2 or 3 times your investment back.

Why is it so difficult to get a good payback now? There are several factors that can have a huge impact on results.

Competition – There are many more advertisers and web sites now vying for the same keywords Google Arbitrage – This is mainly an Adsense ploy to buy clicks to create higher paying Adsense clicks Affiliate Sales – These are folks who advertise products for others and make a commission on the sales Google Crack Down – Google has realigned their algorithms to insure more accuracy in search results Google CTR Factor – If you don’t get a good ratio of clicks verses views, your cost goes up

Also throw in the fact that you need to write a short ad (25 characters for the headline, 35 for the two lines of copy) that gets clicks, and find keywords that are very target driven before you even get to the cost.

These factors have all caused the price of a keyword to skyrocket. If you look at a basic $35 digital product and below price level, it’s getting pretty tough to make a profit on high cost keywords. And consider the fact that many web sites sell a physical product that may only have a 50% markup, this can get real ugly if your campaign is tight (low return).

Just so we all are on the same page, let’s look at the basic goal of PPC campaign. It’s all about the conversion rate. That’s how many products you sell per the number of visitors (200 visitors and 4 sales gives you a 2% conversion rate).

You need to determine if the keyword cost will pay through on the revenue generated by the sales (example: if each click costs you .35, and your product sells for $35.00, and you only convert 1 in 100 - you will lose money). Keep in mind that you will normally pay 2-6% to your payment processor so even though $35 is paid you only net $33 or less. So if you spent $35 on 100 clicks, you just went backwards.

Which means if you have a $35 product, you need to convert at least 2 out of 100 to make a profit on the campaign. Several years ago it was very possible to stay around .05-.25 per keyword click cost. Now it is much more difficult to find keywords below the .30 and many times it’s much higher than that.

There are other means to improve your conversion rate. A well-written and effective sales pitch can increase sales. Running promotions, offering special incentives, and offering solid value helps too. I know people who get a 6% conversion rate so it is possible to have a larger budget for keywords.

I also know people who have no problem spending $1000 to make $2000. If you look at it in a pure business sense, you’re doubling your money. But if something goes awry, or Google makes a right turn and you still go straight ahead it can get darn expensive.

I know folks who are spending $3-4,000 a day on their PPC campaigns. And they are at least doubling and more the return on investment. But the sad thing is they used to spend $1-2000 a day to make the same amount of money. So in many cases the cost has doubled, the profit remained the same.

This does cut a lot of people out of the game. Between the high dollar costs and the lower return, many won’t or can’t risk that type of money. And learning how to find the right keywords, and then write an effective ad is no walk in the park for most. Pay Per Click advertising can and does work. But you really have to have a well thought out campaign from start to finish. Good products, sales pitch, incentives, keyword research, effective ad writing, and conversion rates that can pay through are necessary now more than ever with the high costs.

But you should have a well-rounded marketing plan that includes PPC along with other methods to bring targeted visitors to your web site. Organic search engine traffic (basic SEO), a good linking strategy, and even offline advertising are all necessary for generating a constant stream of potential buyers.

John Dow owns www.jdWebWorks.com, a website that specializes in web site design tools, computer troubleshooting, and security. His WebMaster Essentials CD has helped many new and existing website owners by providing marketing how to information and web site software utilities. Go here to learn more: www.jdwebworks.com/Webtools/webtool.htm.

Article Source: http://EzineArticles.com/?expert=John_Dow

How To Track Your Adwords Campaigns For Free

What an exciting time it is to be an internet marketer. The internet has changed our lives so much these last ten years and it is revolutionizing the way we advertise. Before the internet it was very difficult to track the success of your advertising campaigns with any degree of accuracy. If you chose to advertise with tv, radio, billboards, yellow pages etc., it was impossible to track the effectiveness of your campaigns. In the past companies have spent billions of dollars on ineffective advertising due to the fact that they couldn't track results accurately.

Now all that has been changing rapidly because of the growth of the internet and all of the advantages it has to offer as an advertising tool. There are many tracking tools you can use to track your online campaigns. I am going to talk about 2 that are absolutely free (if you have an Adwords account).

Google Conversion Tracker

It is available in your Adwords account if you set up a piece of simple code in your website. It will tell you what campaigns and keywords are getting sales, leads, or pageviews depending on how you want to track your visitors. An e-commerce store would probably define their conversion as a sale. When a customer buys something conversion tracker would track the sale and the keyword, adgroup and campaign the sale came from.

A loans site would define a conversion as lead and Conversion Tracker would track who filled out the loan application and what keyword, adgroup and campaign the conversion came from. A business that wanted traffic to go to a special page on their site would be able to track how many people went to the page and the keyword, adgroup and campaign that produced the pageview.

The second tracking tool we will talk about is the mother load of all free tracking tools.

Google Analytics

A very powerful web analytics software. Google analytics gives you a lot of detailed info. It will track all of your campaigns not just Adwords campaigns. You can set it up to track natural search listings, Yahoo/Overture, other pay per click campaigns, referrals, banner ads, article marketing efforts, it will track pretty much anywhere you are receiving traffic from including offline campaigns.

It is easy to set up put a piece of java code all ready written for you by Google into the pages of your site. You will learn things like who is visiting your website and where are they coming from? US, Canada, UK?

How many pageviews is your site getting? How many visitors are leaving your site immediately? How many visitors are returning to your site? How many times are these visitors returning to your site?

It will also tell you which campaigns are getting the sales, and how long visitors are staying on your website. It can tell you which pages are drawing in your visitors and which aren't.

Google Analytics will tell you all of this and much more. It will tell you what is working well and what isn't with your website. You take this information and keep what works and tweak what needs some improving. Google Analytics is a must have for a serious internet marketer and it is totally free. The drawback is the time you have to wait from signing up to finally getting your account. It took me about 2 months and my contacts have told me that although wait time can vary due to supply and demand, 2 months is about average.

Robert Walter has been successfully marketing online for over 5 years. Learn how to master Adwords with his free mini course hot-product-reviews.com/adwordsexposed.html or visit hot-product-reviews.com Rob's ppc blog pay-per-click-marketing.blogspot.com

Article Source: http://EzineArticles.com/?expert=Robert_Walter

How To Implement Effective Bidding Strategies With Adwords

The first thing you want to decide is your budget. If you are not sure how well your website converts keep the budget and bids low. If you advertise elsewhere and your site converts well and makes you a healthy ROI then you will probably convert well with Adwords also. In this case I would still start with relatively low bids and if Adwords is producing a strong ROI increase the bids for more exposure.

Find as many relevant and specific keywords as possible. The more specific the keyword is to your business the less likely it is to have a high search volume. This can be made up for by 2 methods. Finding a lot of specific keywords and using a few general keywords.

If you had a website selling guitars general keywords would be:

Guitars
Electric guitars
Acoustic guitars

Specific keywords would be:

Fender Stratocaster SRV edition
American Fender Stratocaster for sale
Gibson Epiphone Electric Guitar

If you find you are getting a lot of traffic but few conversions delete some of the general keywords. Make sure your landing page is relevant to your visitor by offering them a product, service or information very relevant to the keyword that they found you on.

If Google deems your website as very relevant to a keyword you will get a low minimum cpc (cost per click). This will way heavily in your favor because your can bid low and the keyword will be active. Traffic will cost you less. The more relevant your page the higher your Quality Score and the more likely you are to ranked higher than your competitors, for a lower cpc. This will give you a better shot at increasing sales and ROI and out performing the competition while at the same time paying less for traffic than they do.

How To Make Money With Google AdWords

It used to be, back in the "Good Old Days" of Internet Marketing, that just about anyone with a copy of the eBook GoogleCash could make some money with Google AdWords. You simply found a product to promote from ClickBank, created a couple of ads where you linked directly to the vendor's website (marking your ad (aff) to show it was an affiliate ad), created a list of relevant keywords and then just sat back, waiting for those commission checks to roll in.

Ah yes, the "Good Old Days".

Well, the "Good Old Days" are gone, it's true. Now Google limits the number of ads pointing to a specific website to only one. The person with the highest bid price gets the link. This makes it almost impossible to do any "direct linking" anymore. You no longer need to mark your ads showing that you are an affiliate but nowadays you almost always have to have your own landing page where you direct your traffic.

In addition, with their recent update called the "Google Slap", Google has made it an absolute must that your landing page be one that is relevant to the ads you write and the keywords that you choose to bid on.

All-in-all, it is much harder to make any AdWords money today than it was even a year ago.

But it is still definitely possible to do so. You just have to work a bit harder doing your research before "going live" with your AdWords campaigns.

The first step to take is to find a hungry market. Most people tend to find a product to promote first and then they try to find the market to promote it to. This is like putting your socks on after you've put your shoes on. You've completed the correct actions but you've done them in the wrong order.

Next step is to do your keyword research to find the relevant keywords for your campaign. It is important to group your keywords into small Ad Groups which contain a common keyword or theme. You would not want to show an ad with the headline "Need AdWords Software?" with keywords like "adwords ebooks" or "find adwords tutorial". You'd want keywords like "buy adwords software" or "adwords software reviews" to match a headline like that.

To make this "common keyword" technique much easier, I've developed a keyword research tool called "Your KeyWord Assistant Pro" which makes grouping keywords into tightly focused groups (ready to paste into AdWords) a snap.

After coming up with your keyword lists you're ready to create your AdWords campaign. Make certain that your landing page (the webpage that you're directing your visitors to) is relevant to your ads and keywords or you are going to be penalized by Google in the form of outrageous minimum keyword prices. Should you find this happening, here's a technique to use to see if your landing page is the culprit.

Select one of the "expensive" keywords and do a search for it on Google. Make a note of the URL of the website that is in the #1 position of the natural search results. Then go back into your campaign and temporarily change the destination URL of your ad to the URL of the top website from the search you just did. Then proceed to see what the minimum bid that Google is now requiring. If it has dropped to a much more reasonable price, your landing page needs to be rewritten to reflect this keyword phrase.

To really learn how to make money with Google adwords you probably need to grab a copy of a first rate AdWords eBook. The one that's at the top of my list is Adwords Miracle. It covers the points that I've touched on briefly to a much greater depth as well as teaching you how to find products on ClickBank, write "killer" ads and much more!

There is definitely money to be made with Google AdWords today. You just need to do your research better and be prepared to create your campaigns differently than was required in the "Good Old Days"!