How To Make Your Ads Clickable

Have you ever seen a hoarding or advertisement of a product? Well have you noticed the scenario of creative advertiser? The way he accomplish his task. I have seen an advertisement of Timex watches. It's like this- Want to reach your office at right time? Visit your nearest Timex shops for cheap and reliable watches. Rush soon for heavy discounts. With an image of a smart watch wore by a smart person.

Read it again. You will notice that at first the creative writer has given you a reason to make you buy. Then he gave you a sense of security by stating that it is reliable and cheap. At last to let you target to his shops he offers great discounts. It's my way of letting you understand to associate every online thing with your general life. We all understand things more good if we have seen it in our daily life.

Nowadays google adword is a boom in E-World. It's boom because of its relatively high number of visitors. It's very much understood that if a particular site is getting a great number of visitors. He can easily turn them to any site he wishes to. Now comes our main point. How to write ads that are clickable or irresistible? Just follow these simple tips and you will get a great part of earnings from your ads:-

1. Be a Copycat
You can get your method of making your ads by seeing your competitor’s ads. Just collect five or six ads and look what they are focusing on. Learn their scenario of making ads. Don't follow them blindly just look at them. You can enter your keyword and find relative ads on it. You must remember that ads at the top are the one having best CTR (Click Thru Rate). So they must be focusing on something that makes people click on their ads.

2. Product Features
You have seen above that the advertiser focuses on watch's qualities. He states that it's reliable and cheap. Before making your ad makes a complete list of your products benefits and features. Also remember to add if you are offering any special discounts. You can check your competitor ad and find out how your product stands out from their product. You can use this feature in your ad to make it different from others.

3. Right Format
Try to use your keyword maximum times in your ad. As when visitors search on that particular keyword it will be highlighted. Remember not to use only keywords in your ads and looks it keyword rich but of poor content. Use keywords in such a way that your purpose of stating features and adding keywords is fulfilled. You should use the format in which you first ask a question. Then answer for it. You should set your tone according to your target visitors. You must speak in their terms stating their problems and asking for it's solution.

4. Be Comparative
You can choose to compete with your competitor. You can state all the differences between your and yours competitor products. You must give the visitors reason to buy from you instead from your competitor. You can also offer some free gifts to attract people on you ad. You can give them a lifetime warranty for your product.

5. Proven facts
You can state the real facts to visitors. For example: - 23,546 people have already relieved foot-sore by this product. You can also relieve yours. Be honest while stating any facts. Don't try to be over smart by stating false facts. You should remember that you are not the only smart person in this world. I think you understand what I'm saying.

6. Online Testimonials
People believe on somebody other than you. It means they find their buying more secure if they find a real person. A person who had benefited from your product. Your ad might also be influential if you state a testimonial by some experts.

7. Text Formatting
You must look your ad again before announcing it. You should not use all caps or upper case while writing ads. You can use a comparative mixture of both upper and lower cases. You can use upper case to highlight something like FREE! NO COST, etc.

So open you wallet to give some money to adword but close it with more money in it. It means make your ad really look real that people always click on it. They can't live your site without buying if you give them a product they are finding for.

Copyright2006 Rachna G.

Rachna G. is the author of this article. Want to Earn Thousands Writing Google AdWords? Thousands of people are earning from this. Visit here:- moneyinn.blogspot.com and Click on Make Your Ads Clickable in Links Section.

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