The Basics of PPC Advertising

Pay Per Click advertising is the fastest way to generate targeted traffic to your website. Many times in a matter of minutes you can have visitors viewing your ad and being sent directly to your site. If you are new to Internet marketing you will learn very quickly that the biggest obstacle we all face is getting traffic to our website.

A pay per click search engine offers an advertiser a cheap way to get traffic to their site. From the searchers point of view nothing is different because they are still being directed to a web page that is targeted by the keyword or keyword phrase they are searching for.

Normally, a pay per click search engine allows you to open an account and deposit some money as a starting balance. With this, you set up an advertising campaign by entering your site's URL, title and description and then bid on relevant keywords. A site selling candy may bid on keywords such as, "candy," "hard candy," "chocolate candy" etc. The advantage to this is that you control the amount you bid for each click. In many instances you can get very targeted keyword traffic for as low as .05 to 10 cents per click. When someone clicks on your ad you are billed for that click. The more clicks, the more traffic, the more you are going to pay.

What has happened as the pay per click search engine industry has matured is the price for one click has gone beyond the ability for the average webmaster to afford it. If you have a website in a popular category you could be paying $1.00, $5.00, $10.00 or more for one click. Unless you have deep pockets it is hard to compete against the larger websites who have a large budget to work with each month.

But there is a new search engine that offers a very unique opportunity to start and then continue running your advertising campaign with NO money at all. Instead, you pay with Pay Per Click (PPC) money that you can earn in several different ways.

First, you can earn $50.00 in PPC money just for opening a free account at the search engine.

Second, you can earn PPC money for doing valid and unique searches through a search engine portal that you are given. You can also give the portal URL to your friends and associates and each time they search there, you earn more PPC money.

Third, if your friends and associates want a search portal of their own, so they can start an advertising campaign, and sign up using your affiliate link, then you'll earn 10% of all the PPC money they make.

Fourth, when anyone signs up using your affiliate link you will earn at least $25.00 in PPC money when they activate their account.

And as a bonus, even as a free affiliate, you can earn CASH commissions when someone you referred decides to upgrade to a paid sponsor position.