How To Implement Effective Bidding Strategies With Adwords

The first thing you want to decide is your budget. If you are not sure how well your website converts keep the budget and bids low. If you advertise elsewhere and your site converts well and makes you a healthy ROI then you will probably convert well with Adwords also. In this case I would still start with relatively low bids and if Adwords is producing a strong ROI increase the bids for more exposure.

Find as many relevant and specific keywords as possible. The more specific the keyword is to your business the less likely it is to have a high search volume. This can be made up for by 2 methods. Finding a lot of specific keywords and using a few general keywords.

If you had a website selling guitars general keywords would be:

Guitars
Electric guitars
Acoustic guitars

Specific keywords would be:

Fender Stratocaster SRV edition
American Fender Stratocaster for sale
Gibson Epiphone Electric Guitar

If you find you are getting a lot of traffic but few conversions delete some of the general keywords. Make sure your landing page is relevant to your visitor by offering them a product, service or information very relevant to the keyword that they found you on.

If Google deems your website as very relevant to a keyword you will get a low minimum cpc (cost per click). This will way heavily in your favor because your can bid low and the keyword will be active. Traffic will cost you less. The more relevant your page the higher your Quality Score and the more likely you are to ranked higher than your competitors, for a lower cpc. This will give you a better shot at increasing sales and ROI and out performing the competition while at the same time paying less for traffic than they do.