Article Marketing Versus Google Adwords

I see article marketing and Google Adwords at the opposite ends of a spectrum that contains many elements that impact the effectiveness of your marketing.

What are some of the differences?

Article marketing creates a very high quality visitor or subscriber, because the visitor or subscriber has already been exposed to you and your style before they visit your web site or opt in to your list.

Google Adwords, on the other hand, creates a much lower quality subscriber, almost by default. What do I mean, default? You see, with Google Adwords, the visitor has only a few seconds to make a decision about whether to click the link. So they make an impulsive decision. They click just to see what you have. And whether they need it or not it just cost you 50 cents or a dollar or whatever. But with article marketing, there is no cost involved in losing the person who doesn’t like what you offer.

Article marketing is slow to get going. You write a few articles, and get a few visitors or subscribers. Some days your article gets picked up by a publisher, and other days it does not. So your visitors are sporadic.

Google Adwords, on the other hand, can easily be dialed up to create massive visitorship immediately. If you want 1000 visitors and can afford it, you can get the visitors in a hurry. You can use Google Adwords for fast testing of headlines and closing percentages.

So what should you use? I think it depends on what you need. If you need subscribers or visitors in a hurry so you can test or win a contest, then use Google Adwords. But if you want high-quality visitors or subscribers, then write articles. Use a balance of both. The more time you have, the easier it is to use articles. When you are short on time and still need the traffic, use Google Adwords.

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, ‘Your Article Writing and Promotion Guide‘

Download it free here: Secrets of Article Promotion

Do you want to learn how to build a massive list fast? Click here: Email List Building

Sean Mize is a full time internet marketer who has created over 320 articles in print and 8 published ebooks.

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