Showing posts with label google adsense tips. Show all posts
Showing posts with label google adsense tips. Show all posts

Thursday, June 12, 2014

Google Adsense Tips, Tricks, and Secrets in improving the revenue

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Tips Tricks and Secrets
Many people like to do business because they will be the leader for their business but they fail to see do make advertisement properly to grow further. The business needs recognition among the people so the advertisement is the first thing to remember when you start a business.
The Adsense is the program which is run by Google Inc which makes the publishers to post ads with the content rich in the website. The ads posted in the by using the Google Adsense will be maintained by the Google by maintaining, sorting, administering and updating. They generate the income by implementing the per click basis or the pre-impression.
The Adsense is the company which helps in posting the website content by placing the banners because the advertisements more popular as the banners and the content of the website should be relevant. The company usesAdsense to monitor the content on their website as it is the popular network in advertising.
The company which needs more revenue will be helped by the Adsense to advertise the website even for small websites who do not have the resources for the sales program and people for sales. The webmaster will place the HTML code to place the relevant advertisement in the web pages and the advertisement will be posted on the website of the company. The Adsense will produce traffic on the website by creating the rich content which will offer you pay when it is clicked.
The  Google Adsense tips, tricks and secrets of Adsense prohibits the advertisement with the tag named click on my Adsense ads for increasing the click rate and the accepted phrases with the name are Advertisements and sponsored links.
The Google Adsense tips, tricks and secrets are the ads from Google Adsense should have the relevant content related to the website. The content of the website should be related to the content of the advertisement to increase the view of the people. The keyword used in the advertisement should be found by the online keyword tool and the Google research tool keyword help the website to offer different keywords for their content. The Google Adsense tips ,tricks and secrets includes providing the ability to the people in finding the right keyword and the people will easily search the website with the keywords.The Google Adsense tips, tricks and secrets will help you guide the path to increase the revenue and it offers up to 200 channels for customization.
The Google Adsense ads should be placed under the videos and the images to increase the visitors for the ads and the ads should not be given in bright color as the visitor will not view the bright-colored as for the long time so it will create negative opinion on your website. If the diagrams or drawings on the website are not relevant then the visitor will navigate to other pages so the company should be very care full in providing the content ion the ads.

Tuesday, February 04, 2014

Google Adsense Tips - 6 Theories At Work

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By Carole Nickerson

1. Less is More
I believe the theory behind this lies within the visitor's experience at a website. If you serve up let's say... a 728x90 leaderboard, and a 160x60 side block, and maybe even an extra ad unit or link unit then you aren't just showing the top-paying ads, you're also showing a lot of the ads with lower values too. This is especially painful if your site only triggers ads in the $2 range. These low-paying keywords can be a distraction to the visitor and while the recommended "slop of gravy on top with a side of mashed potatoes" (describing sites using the 728x90 and 160x60 ad blocks on a page) has often been touted as the best placement for Adsense, it is being proven by many to not be all that tasty. Why? Because these ads are "outside" of your content, not within it. When Adsense ads are placed within the body of content, it generally performs better for many. I have seen this myself in testing different Adsense placement methods. One site I own jumped in CTR by 10% when I removed the full meal deal and opted for a small 468x60 text ad block within the body of my content.

2. Keyword Density
While Google doesn't reveal the specifics on the methods behind their Adsense madness, most people have learned through experimentation that keyword density plays a significant role. Adsense does rely on the content to determine which ads to show, and they want their ads to be shown. It would also appear that content towards the top of your page has a greater influence over the ads. It's almost a passive way of forcing Adsense users to boost their keyword density to not only show the most relevant ads, but to improve search engine positioning which improves the chances of those ads being seen. Perhaps an underhanded means of thumbing their nose to MSN, which seems to feed on keyword loaded sites these days propelling many an Adsense website into it's top rankings. Either that, or I've been watching too many shows about conspiracy theories.

3. Less is More - or More is More?
Another theory is that using fewer internal links on your webpage gives visitors fewer "click-away" options, thus improving chances of them clicking on Adsense ads. If you have 20 links on your page and let's say 4 of them being within a 728x90 ad block, then visitors still have 16 other links to choose from beside the meager 4 Adsense links. Keep only 5 links on the page, and they now have only 9 links to choose from other than Adsense ads. Add more Adsense ads, such as a block containing 5 more links carefully weaved into your content (such as a 336x280), and they now have a better chance of getting clicked on with a ratio of 9:9. Taking it a step further, you could also factor other numbers into the equation such as : percentage of page scanned before clicking away, percentage of page scanned before scrolling, number of average scrolls per page to predict good places to place ads, etc. The odds can definitely be in your favour with this tactic. I haven't aggressively tested this theory yet and with a blog this is certainly not an option, but I have noticed on another site I own this might explain the 20-40% CTR I'm seeing on pages where all internal links are at the bottom of the page.

4. Using Images Next To Ads
While it's reported that Adsense doesn't like images placed next to ads which appear to be served by Google, this has been proven by many to boost CTR incredibly. And because these images are different than those which caused the worldwide pandemic of "banner blindness", people are more likely to notice them. It really just makes sense. Human beings are visual creatures. From the time we were monkeys popping our heads over the grass to see if a lion was coming our way, our eyes have always been our first tool in evaluating a situation, and of course, checking out other monkeys. But back to Adsense... even more effective is when you use images that illustrate the content of the page. I've used this trick and find it reallly works well.

5. Font Type and Size
This was announced on the official Adsense Blog recently and it's a great tip. Adjust your page's font and size to match Adsense ads can greatly boost CTR. This could be difficult if your site has a lot of static pages, but a simple batch search & replace tool can help you speed things up. Now figuring out what the matching font is has been a chore for many. I believe (through trial and error) that the font used mainly in Adsense ads is Arial, size: 11px A number of people have reported that they've witnessed Adsense ads conforming to their page's CSS font styles. If anything is occurring here, I'm willing to take a guess that Adsense ads might be able to adapt to a very limited number of fonts and if you happen to use one of those fonts on the page, it will change accordingly. But as I said, if this is true than I think it's limited. After all, have you ever seen an Adsense ad in FontLeroyBrown 20px?

6. Test, test, test
Nearly everyone agrees that Adsense is only as effective as the unique way you integrate it into your website. What works for one person may not work for another. While there are some basic principles which are great starting points for any website, your design and content is unique and therefore visitor behaviour will be unique. Your best results will come through experimentation and patience.

SOURCE: ezinearticles.com

Monday, December 30, 2013

Google AdSense Tips: Part 2

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6. Be aware of risks when you change ad layouts too much.

I once had a system on the server to randomly differ between various AdSense layouts on the same page. Doing so I was hoping to add some good variety to keep the ads at least somewhat interesting and notable. Shortly after I stopped doing so and simply included a rather big static area for the AdSense to "do what it wants," the AdSense revenues for that site increased. Now, I don't know if this was a coincidence of some sorts, as revenues often go down or up even when you don't do anything, but it might well have been that there was a connection between adding too much homemade randomization, and lowered revenues.

At another time, during the redesign of this blog, I switched from one ad format to another for the end-of-posts AdSense ad space. This, combined with perhaps other layout changes, suddenly cut the ad revenues in half for the blog. It took me some time to realize that I had some ad channels* set up for the specific old layout size, and by changing this I must have kicked out all those advertisers who were pushing their ads through the channel.

*This setting can be found at AdSense Setup -> Channels.

7. Use competing ad systems when AdSense doesn't seem to work for a site. 

At CoverBrowser.com, which shows galleries of comic and book covers and so on, I tried including AdSense ads in "non-annoying" places in the layout (including trying to use AdSense affiliate links via AdSense Setup -> Referrals), but this didn't seem to work at all. However I then tried "affiliating" the "buy" link below individual covers, utilizing the eBay affiliate commission system offered byAuctionAds.com*. (Disclosure: Patrick Gavin, co-owner of AuctionAds, paid me for consulting before on other projects, like Sketchcast.com.) This worked a lot better, and as it was simply connected to an existing site feature, it also didn't add clutter.

A good start to find other ad programs is to search foradsense alternatives on Google... you will see a lot of lists which are dedicated to competitors. (Note that some of these competitors may be US-only.) You may also want to join an ad or blog network like The Deck, Federated Media(disclosure: I was part of Federated Media before), or 9 Rules. Before joining such a network – which might require you to show them your traffic stats and so on – check if their typical ads and campaigns fit with your site layout and your general ad type preferences.

*CommissionJunction also offers an eBay affiliate system but CommissionJunction has really low usability, in my opinion; setting it up is confusing.

8. Sometimes you may get a sudden increase in traffic, hence ad clicks, but you can't locate the source of the traffic.

 I'm using Google Analytics to track my sites, though AdSense is also a good first indicator of traffic explosions... because it will show the combined page views of all your sites (provided you include AdSense on all of them), as opposed to Google Analytics, where you need to check site by site individually.

However, sometimes even with Google Analytics, you won't be able to locate the source of your traffic because there's no specific new popular referrer being shown (a referrer is the site linking to your site, provided people click on that link). In these cases, it may well be that your site has been discussed in a TV show or similar, as the show won't "link" to you (but audiences will be entering your domain manually into the browser when they like what the saw on TV). When you feel that there has been a traffic explosion sometimes you may get additional email feedback in regards to your site, and it makes sense for you to ask your visitor: where did you first find out about the site? Maybe the can let you know about the name of the TV show, or magazine, or other "offline" source responsible for the peak. 

9. Consider using AdSense even when the page doesn't get any traffic yet. 

Who knows, some day the traffic suddenly explodes, and you might not realize fast enough and thus miss out on the action (as sometimes, traffic goes as fast as it comes).

On the other hand, reversely I would suggest to never do a site just to make ad money with it. That kind of motivation may lead to spammy sites that don't help anyone really. (If a project is great, it's great even if it doesn't make any money.)

10. Making money with AdSense takes time. 

In my experience, it may take many months to years for a site to gain enough traffic to make OK money through AdSense... if ever. I have almost never experienced any site making quick and easy money with AdSense (though you may be getting quicker results than me of course, as it depends on so many variables!).

I think for any site getting a couple of thousands of visitors a day, you might want to start playing around with AdSense to see where it takes you (if you didn't already include AdSense anyway just to see what happens, and following up on tip #9). As you are paid in US-$, the actual benefit the ad revenue will bring depends on your local costs of living as well (you might even ponder moving or going on an extended holiday trip if your local costs of living are too high for your site revenues to cover).

SOURCE: blogoscoped.com

Sunday, December 29, 2013

Google AdSense Tips: Part 1

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Google just released a Newbie Central for their AdSense program, those ads webmasters can include on their site to earn money for every click on the ad from a visitor (if you're using the program, part of the advertiser budget will go to you, and the other part to Google). I wanted to add some tips from my own experience:
  1. Ads can work well in-between other stuff. On a games site of mine, some of the games don't contain ads next to the game area; the AdSense ad will only be shown in-between game rounds. This is the time the visitor is not concentrating on performing a task but might take a small break, and be open to the option of visiting new sites.
  2. Put too much emphasis on AdSense and your site may be linked to less. The more available space you dedicate to AdSense on your site, and the less you differentiate between ads and content in your design, the more money you earn with the program, right? Not quite. While pushing the AdSense may result in short-term gains, it might also convince some visitors that the site is too crowded to be worth visiting again. And some of those visitors may also be bloggers or other people who might otherwise help to promote your site with links to it. And the less your site gets linked to, the less traffic it gets, meaning AdSense revenues may go down in the long term.
  3. Even if you get huge traffic, the AdSense income from the site is more dependent on the site type and audience. Google targets AdSense ads automatically to the site content. Or at least, it does so ideally – but some types of content fare better than others with this targeting. I noticed for instance that AdSense does better on a games site than on a technology blog. I also heard people say that AdSense does quite good on product oriented blogs; say, one post solely about the iPod; another post solely about Gadget XYZ, and so on.
  4. Image ads can be relevant and work for you, but they might also apall some visitors. Google's AdSense program gives you the option to choose between a couple of different ad formats. Two main groups are text ads vs text & image ads. When you choose the latter, Google will deliver what they deem works best for your content (or so one would hope, and it would be in Google's best self-interest to serve you the best possible ad, it seems).

    However, Google doesn't really know your layout preferences, and they don't really understand when your audience thinks ads are "too much"; and considering image ads include Flash animations (which you can't disable, once you go for image ads), Flash animations may well push some people away. One thing you can do is to only show image ads in areas where they don't disturb the content, e.g. at the end of posts. Also, you might want to listen to visitor feedback on the ads being served; I received emails before that the blinking ad on this or that site made a person want to leave the site, at which point I blocked the specific advertiser via the AdSense Setup -> Competitive Ad Filter option.
  5. When it comes to context sensitive targeting, you can increase or lower the importance of certain parts of your page. To help Google find a matching ad for your content, you can use the HTML comment syntax by encapsulating more important parts with
    <!-- google_ad_section_start -->
    ... your important site content here ...
    <!-- google_ad_section_end -->.
    Or, to lower the importance of a section, use:
    <!-- google_ad_section_start(weight=ignore) -->
    ... your not so important site content here ...
    <!-- google_ad_section_end -->
    (Google notes that it may take up to 2 weeks for this change to your site will be taken into account by the AdSense.)

    What if your site doesn't have any good matchable content to begin with, though? Say, the page just includes an image. Well, for the reasons of search engine optimization but also ad optimization you might want to consider using at least a descriptive title, an explanatory footer containing the important keywords or keyphrases (the kind of footer that actually helps the human visitor by explaining what the page is about). In the case of image content, reasonable alt and title attribute texts should be used as well.*

    *Whatever you do, don't resort to "keyword-stuffing" as it doesn't help your visitors and may get your page ranked lower in search engines.

Read more: blogoscoped.com

Wednesday, November 20, 2013

Google Adsense Tips, Tricks, and Secrets

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I’ve been reading a few forums and blogs about Google Adsense tips lately, and thought it would be helpful to consolidate as many as possible in one place without the comments. I’ve also thrown in a few tips of my own. We start out with some of the basic general stuff and move to the more specific topics later on.

Build an Empire?

When you’re deciding to become a website publisher you will fall into one of two broad categories:
  • Publish 100 websites that each earn $1 a day profit
  • Publish 1 website that earns $100 a day profit
The reality of it is, most people end up somewhere in between. Having 100 websites leaves you with maintenance, management and content issues. Having one website leaves you open to all sort of fluctuations (search engines algorithm’s, market trends, etc). You can adapt your plan on the way, but you’ll have an easier time if you start out going in the direction of where you want to end up.

General or Niche

You can build your website around general topics or niche ones. Generally speaking niche websites work better with adsense. First off the ad targeting is much better. Secondly as you have a narrow focus your writing naturally becomes more expert in nature. Hopefully this makes you more authority in your field.
If this is your first try at building an adsense website, make it about something you enjoy. It will make the process much easier and less painful to accomplish. You should however make sure that your topic has enough of an ad inventory and the payout is at a level you are comfortable with. You may love medieval folk dancing, but the pool of advertisers for that subject is very small (in fact it’s currently zero).
Once you’ve gotten the hang of how Adsense works on a website, you are going to want to dabble in some high paying keywords, you may even be tempted to buy a high paying keyword list. This does come with some dangers. First off the level of fraud is much higher on the big money terms. Secondly there is a distortion of the supply and demand relationship for these terms. Everyone wants ads on their website that make $35 or more a click, however the number of advertisers who are willing to pay that much is pretty limited. Additionally the competition for that traffic is going to be stiff. So, don’t try to run with the big dogs if you can’t keep up. If you have to ask if you’re a big dog, then chances are, you’re not. I have used a high dollar keywords report from cashkeywords.com and was pleased with my results (see cash keywords free offer recap).

New Sites, Files and Maintenance

When you’re building a new site don’t put adsense on it until it’s finished. In fact I’d go even farther and say don’t put adsense on it until you have built inbound links and started getting traffic. If you put up a website with “lorem ipsum” dummy or placeholder text, your adsense ads will almost certainly be off topic. This is often true for new files on existing websites, especially if the topic is new or different. It may take days or weeks for google’s media bot to come back to your page and get the ads properly targeted. TIP: If you start getting lots of traffic from a variety of IP’s you will speed this process up dramatically.
I like to build my sites using include files. I put the header, footer and navigation in common files. It makes it much easier to maintain and manage. I also like to put my adsense code in include files. If I want/need to change my adsense code, it’s only one file I have to work with. TIP: I also use programming to turn the adsense on or off. I can change one global variable to true or false and my adsense ads will appear or disappear.

Managing URL’s and channels

Adsense channels is one area where it’s really easy to go overboard with stats. You can set up URL channels to compare how one website is doing to another. You can also set up sub channels for each URL. If you wanted to you do something channels like this:
  • domain1.com – 728 banner
  • domain1.com – 336 block
  • domain1.com – text link
  • domain2.com – 728 banner
  • domain2.com – image banner
  • domain2.com – 336 block
  • domain3.com – 300 block
While this is great for testing and knowing who clicks where and why, it makes your reporting a little wonky. Your total number will always be correct but when you look at your reports with a channel break down things will get displayed multiple times and not add up to correct total. Makes things pretty confusing, so decide if you really need/want that level of reporting detail. TIP: At the very least you want to know what URL is generating the income so be sure to enter distinct URL channels.

Site Design and Integration


Once you know you are going to put adsense on your website you’re going to have to consider where to put it. If this is new site it’s easier, if it’s an existing site it’s more difficult. While there are some people who will be able to do it, in most cases I’d say if you just slap the adsense code in, you’ll end up with a frankensite monster (props to Tedster of WMW for the buzzword). While every website is different, Google has published some heat maps showing the optimal locations. No surprise that the best spots are middle of the page and left hand side. Now I’ve done really well by placing it on the right, but you should know why you’re doing it that way before hand, and be prepared to change it if it doesn’t work out.
Google has also has published a list of the highest performing ad sizes:
  • 336×280 large rectangle
  • 300×250 inline rectangle
  • 160×600 wide skyscraper
From the sites that I run, I do really well with the 336 rectangle and 160 skyscraper. My next best performing ad size is the 728 leaderboard, I don’t really use the 300 inline rectangle too often. So really it depends on how well you integrate these into your site. Placement can have a dramatic effect on performance. TIP: When working on a new site or new layout you may want to give each location it’s own channel for a little while until you understand the users behavior.
Another ‘trick’ that can increase your CTR is by blending your adsense into your body copy. For example if your body copy is black, remove the adsense border and make the title, text, and URL black.TIP: Try changing all of your page hyperlinks to a high contrast color (like dark red or a bold blue) then change the adsense title to the same color.
The one area where I’ve found blended ads don’t perform as well is forums, especially ones with a high volume of repeat members. Regular visitors develop banner blindness pretty quickly. One ‘trick’ to keep the ads from being ignored is to randomize the color and even the placement. As with any of the decisions about location, placement and color it’s a trade off. How much do you emphasize the ads without annoying your visitors. Remember it’s better to have a 1% CTR with 500 regular visitors as opposed to a 5% CTR with 50 visitors. TIP: For forums try placing the adsense ads directly above or below the the first forum thread.

Using Images

One of the latest ‘secrets’ to make the rounds is using images placed directly above or below an adsense leaderboard. This has been used for a while but came out in a digital point forum thread where a member talked about quadrupling their CTR. Basically you set up the adsense code in a table with four images that line up directly with the ads. Whether or not this is deceptive is fuzzy and very subjective. Obviously four blinking arrows would be ‘enticing people to click’ and be against the adsense TOS. However placing pictures of 4 laptops over laptops ads isn’t, so use your best judgment here and look at it from the advertiser or Google’s perspective. If you have a question as to your implementation being ‘over the line’ write to adsense and ask them to take a look.
As far as using the images, I’ve done it and can tell you it definitely works. You get the best results when the images ‘complete the story the ads are telling’. For example if you have ads about apple pies, use pictures of freshly baked apple pies, instead of granny smith, Macintosh, pink lady, and braeburn apples.TIP: Don’t limit yourself to using images only on that size ad unit, it works just as well with the other sizes, like the 336 rectangle.
Added:
I got a little criticizm for this and rightly so, as I wasn’t specific as I could have been. Do not use very identifiable brand name or products for your images. Use generic non-specific stock images whenever possible and appropriate.

Multiple Ad Units

Another way to increase ad revenue is to use multiple ad units. According to Google’s TOS you are allowed to post up to three ad units per page. Similar to standard search results the highest paying ad units will be served first and the lowest being served last. If there is enough of an ad inventory, place all three ad units. However you should pay attention to the payouts. Current assumption is you get 60% of the revenue (on a $0.05 click you get $0.03). So if a click from the third ad unit is only paying between 3 to 5 cents you may want to omit it from your page. This is one are where giving your ad units channels does have value. If one ad unit is getting a higher percentage of click throughs you’ll want to make sure the highest paying ads are being served there. TIP:Use CSS positioning to get your highest paying ads serving in the location with the highest CTR.

Adsense in RSS

With the growth of blogs and RSS feeds you’re starting to see adsense included in the feeds now. IMHO this doesn’t work, and here’s why:
  • You only get to place one ad unit.
  • You have no control over finding the ‘sweet spot’ for the ad unit.
  • The ads are usually poorly targeted (this is getting better).
  • People develop ‘banner blindness’.
I know people like being able to read full postings in their feed reader, and there are at least a dozen other reasons for full posts from pleasing your users to mobile offline computing, all of which are completely valid. However if your website depends on generating adsense revenue to survive, then bring them to the site and show them the ads there.

Affiliate Sites

Placing Adsense on affiliate sites is tricky. Are you giving up a $10, $20, or $30 sale for a $1 click? This is something you have to test on your own to figure out. If you aren’t converting now it’s definitely worth a try. I like to use adsense on my article pages. For example let’s say you had an affiliate website where you sold shoes. You’re going to need some related articles to ‘flesh out’ the site. Things like ‘getting a shoe shine’ or ‘finding a shoe repair shop’ these are excellent spots for adsense. While you won’t get rich, they will usually provide a small steady income and cover things like hosting costs.TIP: If you find you have pages getting more than 50 clicks per month add more pages about this topic, and link the pages together. Mine you logs for the search terms used.

PPC Arbitrage

This is a dicey subject so I’m going to steer clear of precise examples. Basically you bid on low volume uber niche terms at a very low cost. You set up landing page that contains high payout ads for the related general topic. You are looking for terms with a large gap between the price you are bidding on adwords and the price you are getting on Adsense. If you pay $0.10 a click and get $1.00 a click you make $0.90 each click. To get your adsense ad approved you will need to ‘add some value’ along the way. You can make a killing or get taken to the cleaners with this one, so make sure you know what you are doing before you try it.
SOURCE: graywolfseo.com

Thursday, October 24, 2013

3 Ways To Increase Adsense CPC

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by Will Green 


Sometimes, the CPC is a mystery in the eyes of a publisher of Adsense. One day, the average CPC might be dollars while on other days, it is pathetic cents. Of course, publishers of PPC will want the highest CPC possible so they make the most amount of money possible. The question is how dopublishers do this? What makes a publisher’s account’s CPC high and low?

The cost per click of adverts is deemed by:
  • The competition – How many PPC advertisers are there bidding for that ad space?
  • Ad location.
  • The website itself - If the website has valuable high quality content on it, then advertisers will be more likely to spend more on getting that ad space because there will be more chance of a conversion.
From identifying the above factors, we can look at ways to increase the CPC.

Increase Competition For Ad Units

This is basically supply and demand. You will want to make sure your supply is as little as possible and demand is as great as possible. You can do this through:
  • Decreasing the number of adverts on your site from the maximum of three.
  • Making sure you have enabled both text and image adverts to appear.
  • Allowed as many ad categories as possible.
There is an argument that if you remove the ad categories that are not getting clicked on will increase your overall CTR. But, in doing this, you will be decreasing the level of competition on your ad units. Therefore, although your CTR may have increased, your CPC will decrease which has the potential of meaning that blocking ad categories that are not making you money can result you not making as much money as before.


Keep Adverts Above The Fold

Adverts above the fold (appearing as soon as the webpage has loaded) are the preferred option for advertisers because they will be some of the first <scripts>s that are loaded (resulting in appearing for the longest amount of time and having the best chance of getting clicked on). Therefore, if you have any adverts below the fold of your advert, you are putting them at a CPC disadvantage straight away. Whenever using adverts, always give the adverts prime location because after all  publishers can only make money when they are clicked – you will want to give your adverts the best possible chance of getting clicked.


Create Quality Targeted Content

Pay per click advertising is famous for bringing targeted traffic to a landing page. You are more likely to have a high CPC if your content is quality and specific to the topic you are talking about. For example, if you have an article talking about a range of electronic equipment, it is hard for advertisers to pinpoint exactly what type of traffic is reading the article. Therefore, they will not want to bid on it because it is too vague. On the other hand, if the article was about just Apple’s iPad, the article is much more focused. Therefore, advertisers will want to bid for it because they know the traffic has a direct interest to the Apple iPad.

SOURCE:  ppc.org

Wednesday, October 23, 2013

5 Tips On Using Google AdSense To Make You Money

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by Andrew Wang


Google AdSense can be an absolute goldmine for anyone who is willing to invest some time in learning how to use it effectively. A lot of people who start using Google AdSense tend to get turned off by it within the first couple of months because they just don’t seem to be making the money that they had expected.
Arm yourself against making the typical newbie mistakes and read our tips below so that you’ll know just how you can make some good cash off of AdSense.

1. Where Does AdSense Make Sense?

Perhaps the biggest mistake that those who use AdSense make is that they throw ads on every type of website imaginable. Don’t waste your time, effort and ads on sites that won’t be bringing in the cash.
Let’s take a tech info website for example. If you run a site that provides high level tech advice, then there’s a very low chance that anyone visiting your site will bother with your AdSense ads. Why? Because these people just don’t generally click on those types of ads. They know about AdSense, and they didn’t come to your website for anything but the information written on your site. They want answers to a problem, and then they want to get out.
Let’s say you have a website that’s more geared towards sales, however. This would be a better type of site to have ads on as people will be far more likely to click on the advertisements you put up.
It may take a bit of trial and error since some niches tend to do better than others when it comes to these types of ads, but generally speaking, if your blog or website is about selling things, then AdSense will work better for you.

2. “SmartPricing:” Anything But Smart

Whenever possible, you have to avoid Google’s “SmartPricing” scheme. With SmartPricing, Google gives advertisers a discount based on how popular or “valuable” your website is. They tend to base this on your site’s click through ratio.
So if your website has a high click through ratio, then the perceived value of your site is high so then the cost per ad click is higher. If your click through ratio is low, however, the value of your site is “low” so you get less money per click. The difference between a SmartPriced site and a non-SmartPriced site can be anywhere from a couple cents to several dollars in difference.
One way to avoid this is to post your AdSense ads only on your older posts. Why? Because anyone who regularly visits your site isn’t going to click on your ads. If you post them on your older posts however, you’ll be able to possibly keep your click through ratio pretty high. There are a lot of resources out there about how you can change the coding of your website or blog to keep your ads only on your older posts.
Another way to avoid the dreaded SmartPricing is to display your ads to those who have landed on your page through a search engine only. You can again tailor your blog using the “function” file to change where the ads are displayed.

3. Choose The Best Keywords

Google is all about keywords, so in order to make the biggest profit you need to choose the best CPC keywords out there. You can use a number of great tools out there to help identify what the high paying keywords for your niche are, and there are several lists supplied for free, such as www.rumler.com.
Keywords also determine what kind of ads are going to show up on your website or blog. Nothing’s worse than visiting a website that’s cluttered with ads that don’t even make sense. Target your keywords so that you’ll be able to “influence” what types of ads will show up on your blog or site. Make sure that these keywords are on your website or blog entry, but BE CAREFUL. If the keyword density is too high, you WILL be penalized by Google and can even be tossed out of their AdSense program.
TIP: Read Google’s terms of service. Once you’re out of the program, you’re pretty much out for good. Follow the terms of service, stay in their good graces, and write great content so you’ll continue to get visitors who’ll click on your ads.

4. Choose Big Ads

AdSense advertisements come in a variety of formats, so you can tailor the formats to see which works best with your blog. Having an advertisement that looks good on your blog or site is important, but keep this in mind: the large 336×280 rectangle sized advertisements has long proven to give the best payout. Maybe this is because the ad is right in any visitors face, or maybe it’s because that size can display video ads (which are increasing in popularity). Either way, it may be a good idea to start out with an ad around that size.

5. Monitor Your Success

No matter what you do with your blog or website, you need to keep track of how successful your ads are doing. If you don’t monitor your ads, then you will ultimately fail. You’ll be able to pin point which ads work, which don’t, and over time you may discover that certain ads work best at certain times throughout the year while others work best at other times.
One of the best things that we can suggest is that you look at your top 1/5 of pages, and then you take a look at your bottom 1/5 of pages. Why are the top 1/5 of pages making more money? What are you doing right? Try to take what seems to be working with the top 1/5 of your pages and then incorporate those ideas and methods into the bottom 1/5.

You’ll also be able to quickly see whether or not your chosen keywords are making money. If your keywords aren’t working, change them up! You should always do a top keyword run at least once a week to make sure that your site is up to date and current.

Friday, October 18, 2013

9 Killer Ways to Increase Adsense Revenue by 100 Times

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By Aman Bansal


Are you frustrated by seeing your Adsense earnings..?
Getting your morale down when seeing CPC like 0.05. 0.10, 0.15 or 0.01…….. ;-)
Then you must be thinking that why you are using this Google’s product. You may be getting thousands of visitors daily but not earning passive money from Adsense. This is just because of a fact that you are doing some mistakes for making money from Adsense. You haven’t been taught by anyone how to enhance adsense earnings. Don’t be de-moralized, here once again I am with you to help you in increasing your Adsense revenue sharing.
Killer ways to increase adsense revenue
Killer ways to increase adsense revenue
The killer tips I am going to share with you, might be you are aware from some of them. I don’t promise but I commit if you follow these tips, your Adsense revenue estimate earnings will definitely boost.

9 Killer ways to increase Adsense revenue by 100 times :

1. Keyword selection for web-page :-

Select high CPC paying keywords to earn massive money from adsense
Select high CPC paying keywords
For getting high CPC value, you need to select appropriate keyword for the web page. If you are new in the blogging world to make money especially from Adsense, then I’ll recommend you to choose high CPC paying keywords like Mesothelioma, donate car, insurance, medical lawyers as your site’s niche. Don’t be sad if you are already running a website on blogging niche and it is not giving you good CPC. I will recommend you to start a new blog on above mentioned keywords niche, it will definitely give you massive opportunity to make money from adsense program.

2. Site performance :-

Site performance is one of the major factor to increase the adsense revenue. I had faced this problem a lot because my blog was at bad crawling server. Though Google crawls my site but no efficiently. Many times it gets crawler errors which I came to know before a few days ago when adsense score-card is shown in my account.It shows me crawling issues there and when I learn there about it, it simply tells me that
“crawler is getting problems to crawl your site and it will affect your CPC and won’t give too much revenue.”
Improve site performance to enhance revenue sharing
Improve site performance to enhance revenue sharing
As I read this, I immediately changed my blog’s hosting and take it to the best server. After taking good server, to enhance Adsense earnings and site’s load time I’ll move to CDN (Content Delivery network) in future. You should take your site to CDN after getting a good server.

3. Ads type, Size and color :-

The different kind of Ad types are available for you to display on your site. Text ads, image ads and video ads you can display show to your domain. It is recommended that you should use both image and text ads on your site as you can see in the snapshot also. Google also states that to increase Adsense revenue, one must use text & image ads both.
Recommended Google ads format to improve adsense revenue
Recommended google ads format to improve adsense revenue
After selecting the desire ads type, we should move on for choosing best size ads. Google advice us to switch on to recommended ad formats which can be beneficial for us to improve adsense earnings as you can see in this image also. Brand asks us to display ads of size 336×280 (Large Rectangle), 300×250 (Medium Rectangle), 160×600 (Wide Skyscraper) and 728×90 (LeaderBoard).

Learn :- How you miss money from Google adsense for games

Enable both text & image ads to earn more money from Google ads
Enable both text & image ads to earn more money from Google ads
Ads color also play an important role to enhance the Adsense revenue. If your site background is white, then you should use white color background ad unit from “My Ads” section in Google account. You can choose color there as per your choice.

4. Ads position and placing :-

As you generate ad unit from my ads, now the main task is to display your ad at the proper place on your site. Placing and positioning of ads can effect a lot to your Adsense earnings. Placing your ads at the right place will give you more clicks and generate passive income for you.
One of the best way to get more clicks I’ll recommend you to place your ads bellow the post’s title and in the middle of your content. Try to display ads on the top of your webpages and site because maximum time visitors don’t go to the bottom of a web page. You can show ads at the end of your post content also, it will work for me many times and surely it will work for you too.

5. Block certain ads :-

Many times you have noticed that you are viewing a webpage related to mobile specifications and certainly an ad of home design is displaying which is totally irrelevant to your content. You will not click on that home design ad. If there was an advertisement that an iphone 5 is free available here, you might click on it to find how you can get that iphone free.
Hence in this case, administrator should block home decor category to display ads on the site. It will surely increase your CTR (Click Through Rate). Keep in mind that your Adsense CTR shouldn’t be too much high, Google may remove ads if CTR is high.

6. Forget internal linking :-

A blogger’s biggest desire is that every visitor that lands on his site, should visit at least 3-4 pages before leaving the site. Hence he/she offers his/her other article’s link within the content and try to put more and more internal links in the post. Just offer relevant post’s link with the current article, it will definitely help you a lot when you display relevant ads also on the site according to your niche.
It increases the chances to click on an ad more because you have already blocked the irrelevant ads on your site.

7. Domain’s Page Rank (PR) increases Adsense earnings :-

The page rank of a website is decided by Google itself. There certain algorithms and tools by which Google judges that what page rank should be given to a domain. Page rank is a number from 0 to 10. If your site PR is 0 then your adsense revenue will definitely be low. As you work on page rank and get at least one PR of your site, your Adsense earnings will be increased definitely.
For example we have 2 domains :- abc.com (PR-0) and xyz.com (Pr-4)
Both these domains are displaying Google ads, now we’ll see how amazingly earnings differ. Suppose CPC is 0.10 for domain abc.com.
Now if a click comes on xyz.com, the CPC will be same 0.10 but the earning from one click is 0.10 x 4 = 0.40 :-)
Just imagine your site’s PR is 6 or 7. You will be at the seventh sky. ;-)
So Page rank enhances the revenue in your adsense account.

8. Google Analytics improves adsense earnings :-

Google analytics improves adsense revenue share
Google analytics improves adsense revenue share
Yes, you are listening right. Google analytics also increase the revenue for adsense account. All you need is to track and observe correct results from your analytics. To be very simple if you can judge that visitors are clicking on ads at least once when visit to your site for a particular keyword search on Google, then you can work on that keyword and do SEO for that individual keyword. It will enhance your adsense revenue from ads.

9. Google search box :-

You should have at least one Google search box on your domain, it will also improve the earnings from Google ads. You can display 2 search boxes on a web page. Whenever a user searches any query in this box,it will show relevant results and ads. It will boost your money earning.

SOURCE:  moneybies
 

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