Sunday, September 10, 2006

AdSense Add Individual Ad Performance Tracking


I just noticed on the AdSense What is New Page for August that in addition to the new way of setting up search to show on your own domain that they’ve added an extra option for viewing stats in advance reports.
Now instead of just viewing impressions either by ‘ad unit’ or ‘page’ publishers now have the option of viewing their stats by ‘individual ad’.
You see the options in the ‘Show Data by’ drop down menu.
The new option allows you to see your stats (CTR, eCPM etc) for each individual ad shown on your site. So on a skyscraper ad unit where 4 individual ads might be served to your blog this counts as 4 individual ad impressions. Alternatively if you view by ‘ad unit’ it would count as 1 impression and if you were to view by ‘page’ even if you had multiple ad units on the page it would only be counted once.
Confused?
Google explains it elsewhere by explaining each of the three options like this:
(more…)

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