Google Adsense and AdWords issues - Part TWO

Click fraud

First of all from the advertisers side. The big issue discussed heavily all over the internet and unfortunately for Google even at court is click fraud. Some "smart" publishers start clicking their own ads to generate more money. This practice can spend advertising budgets in no time and the advertisers don't get any valuable traffic for their money.

Apparently some publishers go to the lenght to hire people who click their websites regularly from different locations to try to hide the fraudulent nature of their clicks.

Google of course tries to fight this and have implemented many systems that detect these practices and shuts out publishers who misbehave.

Click fraud attack
This brings me to the second problem that affects legitimate publishers. If someone wants to do bad to a publisher and wants to shut him out of google and deprive him from his accumulated income with Google Adsense, he can theoretically click many times on a specific ad and the publisher will be disqualified. The publisher has no means to prove Google that it wasn't him clicking his own ads, but a wrong doer or competitor. This is a serious danger because when a publisher is shut out he loses all his earnings that were accumulated in his account till the incident and he will also be deprived from further incomes that may have been counted on for further operation.

For the advertisers I say suck it up. Consider that a certain percentage of your advertising spending is lost, just like with press and TV and be happy with the rest that brings in traffic and sales. Think about it as the cost per click for your ad is somewhat higher then it would be in an ideal world and live with it. Nothing is perfect, even this media has flaws.

For the publishers however I don't have a consolation. If they are shut out unjustly to protect the advertisers, they are at the mercy of their competitors and wrong doers. Hopefully Google tracks these maliscious users somehow. Unfortunately I have read about many publishers who had to look for other ways to monetize their sites, because they suffered a click fraud attack...

thanks to Ivan for the info...

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