What is the Difference Between AdSense and AdWords?

 by Shawn Hessinger

The Difference Between AdSense and AdWords

The first thing to understand is that Google’s search engine makes no money on its own, at least not directly. The search engine may have redefined, for a whole generation, how information is researched and retrieved. But it’s Google AdWords that helps Google make all the money that enables that free search tool to operate.

Meanwhile Google AdSense helps Google distribute the ads for those AdWords campaigns to online publishers (anyone with a website and AdSense code) and to its partner networks. Google AdSense is also available on mobile, tablets, and on YouTube — Google’s premier video network. Gradually, the company has even started showing its ads via its other products like Gmail.

But how, exactly, do Google AdWords and Google AdSense work?

Google AdWords

There was a time when businesses and everyone else who needed to promote or market anything had only a few choices. One was to approach leading newspapers (local, national, or global – depending on what customers they needed to reach) and buy an ad. Newspapers decided what to charge for their ads based on circulation — how many thousands or hundreds of thousands of readers they had. Generally, the greater the circulation the higher the cost for running the ad.

Enter Google and now the game has changed.

The search engine doesn’t simply charge for the number of people reading a page. Instead, it displays your ad on a page next to information specifically relevant to your product or service. And it charges either when your ad is displayed on users’ screens or when a prospect actually clicks on your ad and sees your offer.

The company even allows businesses and others to open free accounts with Google AdWords without obligation and provides tools to create ads. These tools help advertisers choose relevant keywords. And the keywords allow their ads to appear alongside Google’s main results each time a user searches for something related.

For instance, if you search on Google for “New York Service apartments”  (as pictured above), you’ll see both organic results and paid ads associated with those keywords. Users then choose the content most relevant to their search. That could be websites or news stories related to the topic or ads offering related services like moving or rental.

Google gives businesses the benefit of reaching a huge number of users seeking information related to their products or services. But it also allows users to find what they are looking for quickly and efficiently.

Google AdWords is simple and efficient. It allows businesses to promote their products, services, or brands for as long as their budgets allow. Google gives businesses the option of paying for their ads on a CPM (Cost per Thousand Impressions) basis or on a PPC (Pay Per Click) basis. It also allows businesses to run, maintain, measure, and track results from their paid campaigns.

Google AdSense

Think of Google AdSense as a distributor for the ads Google AdWords sells. For all the businesses who pay to promote themselves on Google, Google AdSense helps place those ads in the most relevant locations. These locations might include the sites of individual bloggers who write about a related topic. They might also include an online publication, forum or online community where AdSense is displayed.

Google AdSense is free for online publishers. Once publishers sign up and submit their websites, Google evaluates the sites based on the overall quality of content. Approved publishers are then provided a code allowing them to display ads on their websites.

It’s up to the publishers how and where they display Google ads. Once they embed the code on a page of their website, Google starts automatically “serving” ads consistent with the site’s content. That’s where the “Sense” in AdSense comes from.

Here’s an example:

Let’s say you have a webpage specifically on the topic of “business insurance.” Once visitors arrive on your site, Google AdSense immediately starts working, displaying relevant content in ads. (See the image below:)

When visitors click on these links, two things happen:

• Google makes money through its AdWords program charging advertisers a cost per impression or cost per click rate based on the number of times users either see or click on the add.
• Publishers make money with a share of what Google collects from the advertiser for the ads seen or clicked on from their websites.

Conclusion

Think of Google’s AdWords and AdSense as two complementary parts of Google’s advertising program:

• One allows businesses to signup and buy ads to be displayed by Google across the Web alongside relevant content.
• The other lets Web publishers partner with Google to help spread that advertising by placing it on their pages for a share of the profit.

SOURCE:  smallbiztrendz

5 Google AdSense Rules to Follow if You Want to Make Money from Your Blog

BY Susan Gunelius

Google AdSense is a very popular blog monetization tool because it's easy to join the Google AdSense program, easy to integrate a variety of ads into your blog, and ads don't have to take up a lot of space.  However, there are a few rules you must follow unless you want to get banned from the AdSense program and make no money at all.  Following are five of those rules:

1. Don't Boost Clicks Artificially

There are a number of ways that Google AdSense publishers (such as bloggers) can artificially boost the number of clicks on the Google AdSense ads that appear on their sites.  Following are a few methods that might be tempting but are considered spam and are a surefire way to get banned from the Google AdSense program:

• Clicking on AdSense links on your blog yourself.
• Asking other people to click on the AdSense links on your blog.
• Using any kind of automated process to increase clicks (whether you create the process or a third party does it for you).
• Joining with a group of other people to click on AdSense ads on each other's blogs or websites.

2. Don't Display More than the Allowed Number of Ads on a Page

Make sure you read the current Google AdSense Program Policies and only display the number of ads allowed on a single web page at all times.

3. Don't Fill a Page with Ads but No Original Content

Any page on your blog that includes Google AdSense ads must include more original content than ads.  In fact, Google considers displaying a page full of ads with little or no original content a form of spam. 

4. Don't Create More than One AdSense Account

It might be tempting to create completely separate Google AdSense accounts and publish ads from both accounts on the same blog in order to get around rule #3 above, but doing so is a violation of Google policies.  While you can add more than one blog or website to your Google AdSense account, you may not have more than one actual account.

5. Don't Try to Trick People into Thinking AdSense Ads are NOT Ads

Hiding text link ads within the content of your blog posts in an attempt to make people think they aren't ads is a violation of Google AdSense policies.  Bottom-line, don't try to disguise ads in an effort to increase clicks.

SOURCE:  about.com

5 Ways To Improve Your Adsense Earnings

By : Khareem Cabey

If webmasters want to monetize their websites, the great way to do it is through Adsense. There are lots of webmasters struggling hard to earn some good money a day through their sites. But then some of the “geniuses” of them are enjoying hundreds of dollars a day from Adsense ads on their websites. What makes these webmasters different from the other kind is that they are different and they think out of the box.

The ones who have been there and done it have quite some useful tips to help those who would want to venture into this field. Some of these tips have boosted quite a lot of earnings in the past and is continuously doing so.

Here are some 5 proven ways on how best to improve your Adsense earnings.

1. Concentrating on one format of Adsense ad. The one format that worked well for the majority is the Large Rectangle (336X280). This same format have the tendency to result in higher CTR, or the click-through rates. Why choose this format out of the many you can use? Basically because the ads will look like normal web links, and people, being used to clicking on them, click these types of links. They may or may not know they are clicking on your Adsense but as long as there are clicks, then it will all be for your advantage.

2. Create a custom palette for your ads. Choose a color that will go well with the background of your site. If your site has a white background, try to use white as the color of your ad border and background. The idea to patterning the colors is to make the Adsense look like it is part of the web pages. Again, This will result to more clicks from people visiting your site.

3. Remove the Adsense from the bottom pages of your site and put them at the top. Do not try to hide your Adsense. Put them in the place where people can see them quickly. You will be amazed how the difference between Adsense locations can make when you see your earnings.

4. Maintain links to relevant websites. If you think some sites are better off than the others, put your ads there and try to maintaining and managing them. If there is already lots of Adsense put into that certain site, put yours on top of all of them. That way visitor will see your ads first upon browsing into that site.

5. Try to automate the insertion of your Adsense code into the webpages using SSI (or server side included). Ask your web administrator if your server supports SSI or not. How do you do it? Just save your Adsense code in a text file, save it as “adsense text”, and upload it to the root directory of the web server. Then using SSI, call the code on other pages. This tip is a time saver especially for those who are using automatic page generators to generate pages on their website.

These are some of the tips that have worked well for some who want to generate hundreds and even thousands on their websites. It is important to know though that ads are displayed because it fits the interest of the people viewing them. So focusing on a specific topic should be your primary purpose because the displays will be especially targeted on a topic that persons will be viewing already.

Note also that there are many other Adsense sharing the same topic as you. It is best to think of making a good ad that will be somewhat different and unique than the ones already done. Every clickthrough that visitors make is a point for you so make every click count by making your Adsense something that people will definitely click on.

Tips given by those who have boosted their earnings are just guidelines they want to share with others. If they have somehow worked wonders to some, maybe it can work wonders for you too. Try them out into your ads and see the result it will bring.

If others have done it, there is nothing wrong trying it out for yourself.

SOURCE:  cmvlive.com