Benefits of advertising with Google AdWords

A few important things set AdWords apart from other kinds of advertising. Using AdWords, you can:

Reach people at the precise moment they’re searching for what you offer

• Your ad is displayed to people who are already searching for the kinds of products and services you offer. So those people are more likely to take action.
• You can choose where your ad appears -- on which specific websites and in which geographical areas (states, towns, or even neighborhoods).
• The Google Display Network (GDN) alone reaches 80% of Internet users in the US.

Control your budget

• With cost-per-click (CPC) bidding, you’re charged only when someone clicks your ad, not when your ad appears. There are a variety of bidding options you can choose from.
• You decide how much or little you want to spend monthly, and you’ll never be charged more than that amount.
• There’s no minimum spending commitment.

See exactly what's working in your ad, and build on it

• View a report of how your ad is doing -- see how many new customers connect to your business from your ad, where they’re coming from, and more.
• Use AdWords tools to edit and improve your ad, and increase the number of potential customers who contact your business.

SOURCE:  google.com