Tips on Improving Google Adsense Click-Through Rate and Earnings

by William Bass

Google Adsense is an advertising and marketing platform utilized by Google to deliver targeted keyword ads all over the Internet by means of third-party websites. If you own a website you can become an Adsense publisher simply by applying to the program. Once accepted just about all you have to do is insert a couple of lines of code in your website in order to start showing relevant advertisements on your website. The code that you insert within your website will be exactly where Google Adsense ads will display. Google's sophisticated technology with Adsense will provide advertisements on your website which are generally related to your entire website concept as well as key phrases. You will earn money when a website visitor clicks on the particular advertisements that are shown on your website.

Anyone can easily boost the Click-Through-Rate (CTR) on the Adsense advertisements shown on your website by reading the pursuing tips:

Blend the Google Adsense Color Scheme to Match Your Website

When you're deciding on the color scheme of your Adsense ads, you would definitely want the ads to blend with your website and definitely not have a separate color scheme for it, which often shows a website visitor that you have Adsense ads displaying on your website. Therefore, most website visitors will by pass through the whole ad unit on your site if it's a different color scheme than what your overall website theme is about. For example, if your website text is shown in green you wouldn't want to use a red or blue color to display Google Adsense ads on your site. Make the Google Adsense ads match your color theme, so that you can possibly gain some revenue by a visitor clicking an ad on your site.

Most everyone that visits the Internet knows that a clickable link displayed on the Internet is usually blue. So when you design your Google Adsense ad, be sure to use the blue color on the website address.

Design of the Adsense Ad

Although you cannot actually remove the border from the Adsense ads, a work around is to utilize the exact same color that you used for the background of your website for the Google Adsense ads border. Then all you'll have is the text of the Google ads that blends really well into your website theme.

Displaying text or image advertisements on your website

Text ads appear to convert a greater click-through on Adsense advertisements than picture ads. Therefore the recommendation is to stick with text ads due to the fact that you can blend the text of the Adsense ads to complement the design of your website.

Focus on placing Google Adsense advertisements at the top your site

You should try to keep the Adsense ads on the top of your website without having a website visitor having to scroll. The top left of the main panel succeeds really nicely in terms of displaying effectively as well as having a reasonable click-through rate. Also, placing Adsense right underneath the particular header of your website is actually an additional feasible alternative to get some clicks so you can make some revenue.

Utilize the filtering option whenever inserting Adsense advertisements on your site.

Any time you design Adsense ads you can easily filter out virtually any websites you don't want to show on your website. Pay attention to this particular tip since you do not want competition displaying on your site just to receive a click from a website visitor.

Test, Analyze and Test (The Rinse and Repeat Model)

If you utilize Google Adsense, you need to frequently check and rework your Adsense ads to uncover the best combination of click-through and placement of the ads. Just keep testing various areas of your website and the placement along with the color scheme of the Adsense ads.

SOURCE:  voices.yahoo