Friday, January 03, 2014

20+ practical and ethical tips to earn more revenue from Google Adsense: Part 2


11) Block low paying and irrelevant ads showing on your site. Use competitive ad filter Adsense feature for this. Do well study before blocking any ad unit. Some times one ad unit can give you $0.01 in one country and same ad unit might give you $1 in other country. So be careful while blocking the ads.

12) Use Google Adsense ad preview tool can help you to view all ads showing on your site and also helpful for blocking irrelevant ads.

13) Keep more white space around your ads. Do not burry your ads somewhere “out of focus” location. Site content should have enough breathing space so as your ad units.

14) Study your keywords. Target ads to these keywords. If you are not using section targeting Adsense feature then don’t forget to add your page-targeted keywords in the beginning of your post. Google Adsense crawler generally searches for first one or two paragraphs to target ads to that page.

15) You can increase number of ads to be displayed on your site’s main page and individual pages. But please not too many ads.

16) Placing images above or next to the ad units will increase ad visibility and more chances of click on such ads increasing your CTR.

17) Besides the top performers I mentioned in tip no 10, you can use following “heatmap” provided by Google to analyze other top performing ad placement slots. See the Image below. Ad slots with dark color are hot spots than the faint ones.

(Image: Google Adsense heat map)
18) Track all ad performance using Channels. Channels are nothing but individual ad units, which you can track for performance. Study the Adsense revenue report in detail.  Don’t keep on changing ad formats, colors and placements every one or two days. Track the ad unit placement at least for 2 weeks to judge the ad slot performance.

19) Optimize your site for search engines. SEO is the key point for high traffic websites. Moreover traffic from search engines can convert well in case of Adsense ads. Users coming from search engines are clicking more on your Adsense ads than regular readers.

20) Ads placed in-between the content perform well. But keep in mind this can be annoying to your site readers. So avoid too much of blended ads in content.
If you have small posts then put ads at the top of the page content. If you have big post then ad units placed at the bottom or middle of the post can perform well. Do not use skyscraper ads in post content.

21) Test, Test and Test to work it best!!!
So integrating Adsense ads into your site content is the key point for high revenue from Google Adsense.

I am sure if you read every tip carefully and follow these tips you are not long away from doubling your Adsense revenue.

SOURCE: etechbuzz.com

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