Most successful ad styles

Choosing the right ad styles can mean the difference between ads your users will notice -- and click -- and ads they'll skip right over. We've outlined a few strategies below that are designed to decrease ad blindness, the tendency for users to ignore anything that's separate from the main content of your site. By making these changes, you'll be making your ads more visible to users.

Blend, complement and contrast

Let's briefly define the three techniques you can use to design ad styles that will be successful for your site:

• To blend, make the background and borders of your ads the same color as the background of your page where the ad is placed. If your site has a white background and you don't want to spend a lot of time choosing ad colors, we recommend using our pre-designed Google default ad style.
• To complement, use colors that already exist on your site, but don't match the background and borders exactly where the ads are placed.
• To contrast, choose colors that stand out against the background of your site. Contrasting is recommended only for sites with dark background, so we suggest using an ad style with white background, white borders, and blue titles.

See examples of blend, complement and contrast:

For most color techniques, we recommend using colors for your ad text and links that already exist on your site. For example, if the links on your site are all green and your text is black, use green links and black text in your ads as well. Since most users are accustomed to seeing blue links, you might also try using blue. In general, use common sense when choosing your ad styles. If your site's main colors are pastels, don't design ads that are all primary colors. Users won't click on ads that are visually offensive.

The color strategy you should use on your site varies depending on the ad placement and the color of the background where the ads are placed. Review the table below for a quick reference about which strategies we suggest will work well on your site:

	Ads within content	Ads adjacent to content
Light background behind ads	Blend	Blend or complement
Dark background behind ads	Blend, complement, or contrast	Contrast or complement

READ MORE:  support.google.com